Sofie Fernandez
New York,NY
Summary
Fashion design and sports marketing student specializing in sportswear and sports content, with a strong passion for designing uniforms, jerseys, and fan merchandise and for sharing insights on sports fashion through social media. Skilled in Adobe Illustrator, Photoshop, illustration, draping, and garment construction. Supported by retail and merchandising experience that strengthens my understanding of consumer behavior, product fit, and brand presentation. Eager to be directly involved in the design process while contributing creative, technical, and digital storytelling expertise to a design or product development team.
Overview
4
4
years of professional experience
Work History
Social Media Marketing Summer Intern
Sportsish
05.2026 - Current
- Create weekly social media posts including main feed posts and story posts.
- Assisted development of marketing strategies to enhance brand visibility and engagement.
- Conducted research on sports trends and consumer preferences to inform content creation.
- Supported social media campaigns by creating engaging content and tracking performance metrics.
Merchandise Design Summer Intern
Your Sports BFF
05.2026 - Current
- Design sports brand merchandise, including t-shirts, sweatshirts, jerseys, and hats.
- Developed design concepts using Adobe Creative Suite to enhance visual communication.
- Conducted market research to inform design decisions and ensure alignment with target demographics.
- Participated in brainstorming sessions, contributing innovative ideas that shaped design direction.
- Supported social media efforts by designing visually engaging graphics that aligned with brand guidelines.
Social Media Marketing Intern
Your Sports BFF
01.2026 - Current
- Create and publish engaging social content focused on sports fashion, including jerseys, uniforms, exclusive collections, and fan merchandise.
- Research and report on athlete style moments, brand collaborations, and league apparel drops across the NFL, NBA, MLB, NHL, NWSL, WNBA, and NCAA.
- Write trend-driven captions and short-form copy optimized for Instagram, TikTok, and X.
- Develop carousel posts highlighting game-day fits, throwback uniforms, and limited-edition releases.
- Track engagement analytics to identify high-performing content, and refine posting strategy.
- Monitor upcoming sporting events (All-Star Weekend, playoffs, drafts, Fashion Week crossovers) to align content with cultural
- Assist in content calendar planning to ensure timely coverage of jersey launches and merch collaborations.
- Stay current on sportswear brands (Nike, Adidas, Mitchell & Ness, Fanatics, etc.) and emerging women-focused sports collections.
- Engage with followers and sports media accounts to build community and increase brand visibility.
- Collaborate with graphic designers using Canva to create visually cohesive, on-brand posts.
Front Desk Agent
SoulCycle
09.2024 - 12.2025
- Coordinated retail sales of branded active wear, strengthening expertise in performance fabrics, and fit.
- Provided insight on retail needs, such as color, fit, and function.
- Managed and supported high-volume check-ins and front-of-house operations.
- Ensured the brand atmosphere was maintained throughout customer interactions and studio presentations, strengthening lifestyle branding and brand identity skills.
Sales Associate
Plato's Closet
06.2023 - 12.2023
- Assessed incoming garments for style relevance, brand value, fabrication, and condition, strengthening trend forecasting and quality skills.
- Evaluated the daily product assortment, developing an understanding of relevant markets and styles.
- Offered styling and product recommendations to customers based on color, fit, and style.
- Gained hands-on experience in handling displays and merchandising appeal.
- Operated POS transactions in high-volume, fast-paced environments.
- Managed floor inventory flow to maintain seasonal trends, and cater to customer attraction.
- Assisted customers with product selection, enhancing shopping experience and driving sales.
Dance Instructor/Special Events Coordinator
Bella Ballerina
08.2022 - 01.2023
- Organized recital costumes and performance looks, acquiring deep knowledge of movement-friendly garments alongside cohesive and creative designs.
- Focused on visual concepts for performances, translating color palettes, styling, and choreography to the stage.
- Implemented cohesive aesthetics throughout events and performances, strengthening brand-aligned presentation, and creative direction skills.
- Enhanced customer service skills through client communication and class organization.
- Organized studio events that applied production skills and aesthetic understanding.
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York City, NY12-2028
Associate of Applied Science - Advertising And Marketing Communications
Fashion Institute of Technology
New York, NY05.2027
Associate of Applied Science - Fashion Design
Fashion Institute of Technology
New York City, NY12-2025
Skills
- Adobe Illustrator
- Adobe Photoshop
- Canva
- PLM
- Technical flats
- Tech packs and specing
- Illustration and rendering
- Garment construction
- Draping
- Patternmaking
- Textile knowledge
- Collection development
- Market research
- Visual merchandising
- Communication
- Customer service
- Time management
- Organization
Languages
English: Native/ Bilingual
Tagalog: Full Professional
Timeline
Social Media Marketing Summer Intern
Sportsish
05.2026 - Current
Merchandise Design Summer Intern
Your Sports BFF
05.2026 - Current
Social Media Marketing Intern
Your Sports BFF
01.2026 - Current
Front Desk Agent
SoulCycle
09.2024 - 12.2025
Sales Associate
Plato's Closet
06.2023 - 12.2023
Dance Instructor/Special Events Coordinator
Bella Ballerina
08.2022 - 01.2023
Associate of Applied Science - Advertising And Marketing Communications
Fashion Institute of Technology
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
Associate of Applied Science - Fashion Design
Fashion Institute of Technology