Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sofiia Vitkin

Sofiia Vitkin

Jersey City,NJ

Summary

Skilled digital marketing specialist with superior work ethic, strategic thinking, problem-solving and organizational skills. Willing to take on any task with creative and positive approach. Reliable and hardworking team player focused on boosting productivity and performance with conscientious and detail-oriented strategy.

Overview

1
1
years of professional experience

Work History

Digital Marketing Intern

Engel & Völkers Americas
06.2022 - 06.2023
  • Created compelling and engaging industry trending content for corporate social media channels, including TikTok, Instagram, Twitter, and Facebook
  • Planned and managed content calendar of over 60 pieces per month, resulting in 600% growth in TikTok followers and generating over 200K organic impressions on YouTube
  • Led end-to-end video production process, including storyboarding, video shoots, editing, and creation, resulting in delivery of top-performing posts
  • Conducted comprehensive market research to drive content creation and align results with KPI goals
  • Migrated 35+ franchise shop home pages via CMS
  • Collaborated to successfully launch and implement company’s custom CRM platform powered by Chime
  • Assisted with planning and executing Industry Events by conducting research for vendors and performers, including in-person support and assistance during large-scale 3-day conference for over 1500 attendees
  • Produced blog posts for corporate site in WordPress, featuring lifestyle content as well as industry-related information
  • Coordinated communication between corporate teams and franchise network to achieve mutual goals in driving brand to success
  • Planned and supervised strategic meetings to develop comprehensive digital marketing strategy for Pinterest and Tiktok

Co-founder, Head of Marketing

HoneyBunny
12.2021 - Current
  • Co-founded baby apparel business, developed marketing strategy, assisted with name and trademark registration, and helped plan and map th first collection in line with fashion trends
  • Conducted market research, analyzed competitors and consumer behavior, and used data to develop SWOT analysis, positioning map, and business plan
  • Established production supply chain through networking with wholesale producers, analyzing cost and location for profitability and product quality
  • Oversaw the website building process, utilizing Squarespace to design, develop, and maintain a visually appealing and user-friendly interface

Intern

Heinz
07.2019 - 08.2019
  • Networked with critical technical experts to understand large-scale production of baby formula
  • Acquired comprehensive knowledge of various aspects of supply chain management systems, delving into areas such as data collection, analysis, and utilization to drive efficient production processes
  • Explored the complexities of production within the supply chain, including factors such as procurement, logistics, and quality control

Education

Bachelor of Science - Marketing

Rutgers University
Newark, NJ
01.2023

Bachelor of Science - Management

Russian State Agrarian University
Moscow, Russia
08.2019

Skills

  • Social media: Instagram, YouTube, TikTok, Pinterest, LinkedIn, Twitter
  • Microsoft Office, Google Platforms, Adobe Lightroom, Procreate, Canva, CapCut, Splice, iMovie
  • Social Media Collaboration and Management tools (Planable), Social Media Analytics Tools
  • SEO, SMO, CRM, performance metrics
  • Excellent written and verbal communication skills
  • Strong project management skills
  • Analytical mindset, ability to gather and interpret data

Languages

Russian
Native or Bilingual
English
Full Professional

Timeline

Digital Marketing Intern

Engel & Völkers Americas
06.2022 - 06.2023

Co-founder, Head of Marketing

HoneyBunny
12.2021 - Current

Intern

Heinz
07.2019 - 08.2019

Bachelor of Science - Marketing

Rutgers University

Bachelor of Science - Management

Russian State Agrarian University

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Sofiia Vitkin