Sofija Sretenovic
New York,USA
Summary
Communications strategist with 10+ years of experience leading high-level partnerships, campaigns, and events across diplomacy, culture, and business. Skilled in cross-platform messaging, stakeholder engagement, and digital-first experiences. Frequently trusted as Master of Ceremonies for official events. Adept at delivering complex initiatives that resonate with global audiences. Now seeking to contribute to an innovative communications team where strategic storytelling meets technology.
Overview
9
9
years of professional experience
Work History
First Counselor to the Consul General
Consulate General of the Republic of Serbia
New York, USA
01.2024 - Current
- Led communications and public affairs for cultural and diplomatic programs.
- Directed 50+ high-level events with UN, U.S. government, and international institutions.
- Served as Master of Ceremonies at formal receptions and official city-level functions.
- Raised $200K+ in sponsorships; managed speeches, press, and public messaging.
Founder & Director
Morel Entertainment
New York, USA
02.2023 - Current
- Launched boutique agency specializing in cultural brand activations and strategic events.
- Led creative planning and communications for cross-sector client initiatives.
- Oversaw partnerships, storytelling, and client engagement across digital and live platforms.
Director of Events & Business Development
Mollusca NYC
New York, USA
07.2022 - 07.2023
- Rebranded and repositioned the venue through strategic events and digital presence.
- Built B2B partnerships with luxury, fashion, and arts clients.
- Managed press relations, VIP engagement, and client experience strategy.
Curator & Collections Manager
Museum of Makeup
Belgrade, Serbia
02.2019 - 06.2021
- Designed educational exhibition narratives with an inclusive and cultural focus.
- Ran social media and community campaigns that increased public engagement.
Director of Event Strategy & Business Development
NTW Production
Paris, France
11.2016 - 11.2019
- Produced large-scale experiential campaigns for luxury and cultural clients across Europe.
- Managed remote teams and international vendor networks.
- Developed communications strategies that increased visibility and client retention.
Education
Bachelor’s Degree - Art & Media Production Management
Faculty of Contemporary Arts
BelgradeSkills
- Strategic Communications
- Public Affairs
- Content Strategy
- Event Leadership
- Stakeholder Engagement
- Messaging
- Sponsorship Development
- Digital Outreach
- Press & Media Relations
- Brand Positioning
- Cultural Programming
- MC/Public Speaking
Member of the Rotary Club of New York
- Committee chair
Timeline
First Counselor to the Consul General
Consulate General of the Republic of Serbia
01.2024 - Current
Founder & Director
Morel Entertainment
02.2023 - Current
Director of Events & Business Development
Mollusca NYC
07.2022 - 07.2023
Curator & Collections Manager
Museum of Makeup
02.2019 - 06.2021
Director of Event Strategy & Business Development
NTW Production
11.2016 - 11.2019
Bachelor’s Degree - Art & Media Production Management
Faculty of Contemporary Arts
Similar Profiles
Kenia GarciaKenia Garcia
Administrative Assistant at Consulate General of the Dominican Republic in TorontoAdministrative Assistant at Consulate General of the Dominican Republic in Toronto
MIRLAN TURGUNBAEVMIRLAN TURGUNBAEV
Administrative Officer at General Consulate of the Kyrgyz RepublicAdministrative Officer at General Consulate of the Kyrgyz Republic
Chau Anh HoChau Anh Ho
Event Staff Volunteer at Consulate General of the Republic of KoreaEvent Staff Volunteer at Consulate General of the Republic of Korea
Paula AriasPaula Arias
Service Advisor - Client Experience at CartierService Advisor - Client Experience at Cartier
Mayra PicoMayra Pico
Companion at Marc SheppardCompanion at Marc Sheppard