Sofiya Machitidze
Brooklyn,NY
Summary
Experienced sales professional with proven ability to drive revenue growth and build lasting client relationships. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Expertise in strategic account management, client negotiations, and market analysis. Renowned for reliability, communication skills, and results-driven mindset.
Overview
13
13
years of professional experience
Work History
Account Executive
CARTER'S INC, NY
02.2023 - Current
- Lead the development and execution of seasonal sell in strategies specific to account in alignment with wholesale direction and account specific goals.
- Approach market appointments with an established sell in proposal along with sales tools, assets and image selling to convey the brand vision.
- Support market set up and breakdown in NY showroom, managing merchandising and showroom standards.
- Execute seasonal competitive analysis by brand & account on all categories for awareness and product needs.
- Analyze and recap weekly account business needs to identify profitable growth opportunities.
- Strong understanding of product/trend direction, assortment needs specific to customer profile.
- Managed customer accounts by understanding their needs, providing product recommendations, negotiating pricing and terms, and ensuring timely order fulfillment.
- Develop sales strategies, set realistic sales targets, and monitor performance against goals to identify areas for improvement.
- Foster strong relationships with retail partners through regular communication, proactive problem-solving, and exceptional customer service
- Manage in season performance; reorders, suggested markdown cadences, EDI/Shipping, in store marketing & site merchandising.
- Partner with insides sales team on order entry, EDI’s, timely shipments, sample distribution and total order file management.
- Create seasonal merchandising and visual directives by account to best showcase brand story & product awareness.
- Partner with marketing team to support each account for all in season digital and in store marketing efforts and events.
- Deliver compelling product presentations to highlight Carters' unique selling points and value propositions.
- Track sales performance, prepare sales reports, and analyze data to identify opportunities and address challenges.
- Regularly visit stores, while continuing to build relationships and gain understanding of market/region specific business opportunities
Associate Account Executive
CARTER'S INC, NY
04.2022 - 02.2023
- Built and maintained strong business relationships with customers and served as the primary point of contact
- Prepared and presented sell-in of products to customers via virtual or in-person product presentations
- Analyzed business performance and sales trends on a weekly/monthly basis to determine if any adjustments to sales plans are needed (bookings, shipments, etc.)
- Owned and maintained forward looking customer sales plans and budgets
- Partnered with cross functional teams including merchandising, planning, marketing, eCommerce, accounting, and operations to ensure account needs and requests are being met
- Responsible for uploading customer sales orders and overall management of order files.
- Tracked replenishment orders and revised bulk sales orders as necessary. Communicated opportunities and risk to management.
- Partnered closely with the supply chain organization to ensure timely shipment of all open orders
- Monthly review of customer open to buy (OTB) plans and inventory levels to ensure healthy levels of stock
- Oversaw and managed all item set ups, eCommerce needs, and in store branding requirements
- Coordinated co-op marketing opportunities with creative marketing, in store team, and brand marketing
- Supported the planning and coordination of seasonal Sales Meetings (including meeting content, logistics, as well as internal and external communication)
- Made visits to customer region / stores to maintain intimate knowledge of product performance
- Lead special projects / ad hoc analysis as required
Sales Support Coordinator
CARTER'S INC, NY
10.2019 - 04.2022
- Tracked and monitor sales using account data
- Created and analyzed reports for the greater wholesale team to assess selling and booking trends
- Key participant in supporting account executives in line review and planning sell-ins, including but not limited to, presenting and pulling data to support customer questions
- Completed various requests with a short deliverable time frame to support the senior and sales leadership teams
- Continually strived to improve quality of information and analytical techniques
- Partnered with account executive and OML team to oversee and manage account order file
- Assisted in preparation for customer meeting
- Provided support in order entry process, entering orders, auditing orders and recapping orders
- Managed ecommerce specific data requirements with both internal and customer teams
- Consolidated and formatted ecommerce data, including style level attributes for the customer to accurately feature our brand
- Facilitated and managed the ecommerce image process from internal sources to account specific formats and/or destinations
- Prepared both regular and ad hoc analysis and reports for management as requested
Assistant Sales Manager
SAM EDELMAN FLAGSHIP SOHO
07.2017 - 10.2019
- Monitored and executed store standards while managing overall store sales and operations
- Held team accountable to meeting KPI expectations and sales goals along with ensuring all employees are utilizing the company selling model to actively engage the customer while keeping them connected to the brand
- Responsible for daily communications with e-mails, reports, including recruitment, hiring, on-boarding, training, development, performance management, terminations and succession planning
- Execute timely promotional changes and set up consistent with company guidelines
- Controlled visual merchandising to brand standards, to ensure brand consistency that impacts the customer experience and maximizes overall business results
- Analyzed product flow, pricing markup and promotional strategies while reacting to current business trends
- Provided support to all stores in district with merchandise concerns, floor plan ideas, presentation and inventory levels
- Showcased collections and fashion moments in a cohesive and illuminating way.
Assistant Store Manager
CARTER'S INC
10.2012 - 10.2017
- Drove financial results through exceptional store standards, execution of company strategies and positive customer interaction, generated sales to meet and exceed goals to last year and budget
- Effectively managed all aspects of the store inclusive of customer engagement, operational execution, people management and merchandising presentation
- Managed payroll and scheduling to maximize business during sales leader on duty shifts
- Responsible for meeting all KPI indicators
- Executed all promotional planning, markdowns and product placement weekly
- Ensured reactionary merchandising was met to maintain store standards and sell throughs
- Merchandised entire sales floor per blueprint standards and front window displays relating to new or upcoming product weekly
- Performed mandatory audits to ensure compliance in all areas were met, along with annual store inventories
- Recruited, interviewed and hired individuals which would add value to the team while bringing wealth of experience
- Drove store results through the organization of the stockroom, shipment & timely flow of merchandise to the sales floor
- Protected company assets through a consistent level of customer service, education and operations controls.
Education
Bachelor of Science - Business Administration & Management
CITY UNIVERSITY OF NEW YORK, BROOKLYN COLLEGE
New York, NY01.2019
Associate of Arts & Sciences - Fashion Business Management & Merchandising
FASHION INSTITUTE OF TECHNOLOGY
New York, NY01.2016
Skills
- Advanced proficiency in MS Excel, Word, and PowerPoint
- Proficient in Anaplan, Tableau and MicroStrategy
Languages
Georgian
Russian
Timeline
Account Executive
CARTER'S INC, NY
02.2023 - Current
Associate Account Executive
CARTER'S INC, NY
04.2022 - 02.2023
Sales Support Coordinator
CARTER'S INC, NY
10.2019 - 04.2022
Assistant Sales Manager
SAM EDELMAN FLAGSHIP SOHO
07.2017 - 10.2019
Assistant Store Manager
CARTER'S INC
10.2012 - 10.2017
Associate of Arts & Sciences - Fashion Business Management & Merchandising
FASHION INSTITUTE OF TECHNOLOGY
Bachelor of Science - Business Administration & Management
CITY UNIVERSITY OF NEW YORK, BROOKLYN COLLEGE
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