Soham Desai
San Jose,CA
Summary
Dynamic professional in Ad Effectiveness, recognized for a results-driven approach and a strong commitment to empowering clients and cross-functional partners. Expertise in leading operations and executing measurement strategies for both new and established customers, ensuring optimal campaign performance. Proven ability to analyze data and derive actionable insights that enhance advertising impact and drive business growth. Passionate about fostering collaborative environments that prioritize client success and innovative solutions.
Overview
8
8
years of professional experience
Work History
Measurement Strategist
Uber
05.2025 - Current
- Executed 3P Measurement for US, CA, and EMEA markets across multiple vendors based off client KPIs
- Partners with XFN teams to create best practices for measurement execution and media plan ideation
- Support Sales and Advertisers in digesting campaign performance across 1P Data and 3P Measurement
- Developed key operational initiatives to drive and maintain substantial growth in ad measurement requests
Associate, Ad Measurement
Spotify
02.2022 - 08.2024
- Develop and execute measurement strategies tailored to client specific KPIs and deliver findings to validate effectiveness on the Spotify platform and optimize future marketing decisions
- Empower client-facing teams to leverage the power of measurement and relevant thought leadership to drive increased ad revenue
- Partner with cross-functional teams to build more efficient workstreams using first-party data and third-party measurement to provide key stakeholders with faster insights at the vertical, regional, and advertiser level
- Refresh measurement workflows to ensure Vendors are informed about any business changes and Sales are equipped to interpret and speak to the results with their clients
- Standardize existing measurement workstreams and databases to simplify usability cross-functionally in established markets and allow for quicker on-boarding of vendors into new and emerging markets
Manager, Client Leadership
Kantar
08.2021 - 02.2022
- Executed campaign measurement and creative testing to understand advertising effectiveness on different publisher media platforms (Digital, TV, Out of Home)
- Provided strategic insights on advertising performance utilizing both quantitative and qualitative data tailored to the specific needs of different advertisers, agencies, and publishers (Amazon, Intel, Warner Media, Saatchi)
- Addressed specific client concerns by presenting relevant thought leadership based on current and prior market research
- Innovated current measurement solutions to streamline processes for future scalability
- Identified opportunities to measure new media formats for major publisher accounts to quantify advertising effectiveness
- Actively built normative databases customized to business demands to provide industry specific benchmarks
Senior Associate, Client Leadership
Kantar
01.2021 - 08.2021
Associate, Client Leadership
Kantar
12.2019 - 01.2021
Research Intern
Red Bull
04.2018 - 06.2018
- Organized, revised and presented findings to create interpretations on the cognitive processes behind mindfulness and meditation and the benefits it can provide to top performing athletes
- Collaborated with researchers and data analysts to design survey questions as part of a larger psychometric analysis aiming to measure select cognitive traits of an athlete to identify opportunities for growth
Education
Data Science Career Track Certification - Data Science
Springboard Data Science Career Track
San Francisco, CA01.2020
Bachelor of Science - Cognitive Science with Specialization in Computing
University of California, Los Angeles
Westwood, CA06.2018
Skills
- Google Query
- Data visualization expertise
- Survey Design
- Creative Performance
- Experimental design expertise
- Ad Effectiveness
- Data wrangling
- Data visualization
- Strategic stakeholder communication
- Organizational design
Timeline
Measurement Strategist
Uber
05.2025 - Current
Associate, Ad Measurement
Spotify
02.2022 - 08.2024
Manager, Client Leadership
Kantar
08.2021 - 02.2022
Senior Associate, Client Leadership
Kantar
01.2021 - 08.2021
Associate, Client Leadership
Kantar
12.2019 - 01.2021
Research Intern
Red Bull
04.2018 - 06.2018
Data Science Career Track Certification - Data Science
Springboard Data Science Career Track
Bachelor of Science - Cognitive Science with Specialization in Computing
University of California, Los Angeles