Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Awards Activities
Area Of Expertise
References
Timeline
Generic

Sohel Ansari

Toronto,Canada

Summary

Digital marketer specializing in data analytics and campaign optimization. Implemented automation tools that improved reporting and increased campaign effectiveness across various platforms. Expertise in Google Ads management and SEO optimization, leading to enhanced campaign performance and client satisfaction. Experienced in client relationship management and Salesforce integration, with a proven track record of driving significant improvements in marketing outcomes.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Digital Account Strategist

Teleperformance
Toronto, Canada
11.2021 - Current
  • Optimized campaign flows in Google Ads and Salesforce through collaboration with marketing and sales teams.
  • Introduced automation and AI tools to enhance reporting and optimize campaigns.
  • Developed and executed SEO strategies, improving website visibility significantly.
  • Managed Google Ads campaigns for diverse clients across multiple industries.
  • Created, monitored, and optimized keyword bids across various accounts.
  • Delivered weekly performance reports detailing campaign results to clients.
  • Conducted comprehensive website testing for functionality across different browsers.
  • Reviewed analytics from platforms like Google Adwords to refine campaign performance.

Marketing Consultant

Real Time Management Inc
Toronto, Canada
04.2021 - 11.2021
  • Executed internal tool integration and optimization across Mailchimp, Salesforce, and Google Analytics.
  • Facilitated change management during migration from legacy systems to automated solutions.
  • Crafted comprehensive digital marketing strategies to boost brand visibility.
  • Collaborated with design teams to produce engaging online content and campaigns.
  • Managed social media platforms, driving audience engagement through strategic posts.
  • Applied SEO techniques to enhance website ranking and increase organic traffic flow.
  • Designed logos, icons, images, and banners for websites.
  • Utilized SEO techniques to improve search engine rankings of websites.

MEDICAL ADMINISTRATIVE ASSISTANT

The Regional Municipality Of Durham
Durham, ON
03.2021 - 09.2021
  • Managed patient scheduling and appointment confirmations using electronic health record systems.
  • Coordinated communication between patients and healthcare providers to ensure clarity.
  • Processed medical billing and insurance claims accurately and efficiently.
  • Maintained organized patient records while ensuring confidentiality and compliance.
  • Entered patient demographic information into the Electronic Health Records system.

Sales and Marketing Manager

Angel Broking
Mumbai, Maharashtra
02.2019 - 01.2021
  • Developed marketing strategies aligned with financial services industry trends.
  • Managed social media campaigns to increase brand visibility and engagement.
  • Collaborated with sales teams to produce promotional materials that drive results.
  • Organized webinars and events to inform clients about investment opportunities.
  • Analyzed competitor activities to identify market growth opportunities.
  • Prepared reports detailing leads generated, conversion rates, and ROI metrics.
  • Implemented SEO strategies to improve organic search visibility.
  • Conducted keyword research and analysis for effective SEO campaign creation.

Process Associate

Tata Consultancy Services
Mumbai, Maharashtra
09.2016 - 01.2019
  • Established specific project goals to track progress and assess outcomes.
  • Developed plans to propose solutions addressing efficiency, cost, or profit issues.
  • Evaluated departmental needs and assigned tasks to enhance overall productivity.
  • Collaborated with human resources to support employee management and organizational strategy.
  • Identified improvement opportunities, providing focused insights for decision-makers.
  • Maintained accurate transaction records in compliance with company guidelines.

Education

International Business Management -

Durham College
Oshawa, ON, Canada
04.2021

Bachelor of Management Studies - Marketing

University of Mumbai
Rizvi College
05.2015

Skills

  • Google Ads management
  • SEO strategy and optimization
  • Salesforce integration
  • Data analytics and reporting
  • Client relationship management
  • Performance metrics analysis
  • Product marketing
  • Email marketing
  • Google Analytics

Certification

  • Facebook Ads & Facebook Marketing mastery
  • Google Ads Certification
  • GA4 Certification

Accomplishments

  • Boosted lead quality by 35% through smart CRM segmentation and campaign enhancements
  • Led integration of AI chatbots and marketing automation, improving operational efficiency
  • Reduced ad spend waste by 30% via improved sales-to-marketing alignment
  • Supported system migrations and Agile project rollouts in fast-paced environments

Languages

English

Awards Activities

  • Most Innovative Employer of the Year, 2021
  • Overall Best Employee Division Two, 2023
  • Onboarding Project Lead, 2024

Area Of Expertise

  • Sales & CRM Platforms: Salesforce, SAP Commerce, CPQ workflows
  • Platform & System Management: Lifecycle support, system administration, Agile ceremonies
  • Automation & AI Integration: Marketing automation, chatbot workflows, process optimization

References

References available upon request.

Timeline

Senior Digital Account Strategist

Teleperformance
11.2021 - Current

Marketing Consultant

Real Time Management Inc
04.2021 - 11.2021

MEDICAL ADMINISTRATIVE ASSISTANT

The Regional Municipality Of Durham
03.2021 - 09.2021

Sales and Marketing Manager

Angel Broking
02.2019 - 01.2021

Process Associate

Tata Consultancy Services
09.2016 - 01.2019

International Business Management -

Durham College

Bachelor of Management Studies - Marketing

University of Mumbai

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