Sohyung Kim
Buena Park,CA
Overview
6
6
years of professional experience
Work History
Marketing Manager
Riman Inc
Irvine, CA
09.2022 - Current
- Before launching a new product in the United States, we collaborated with the Korean HQ team to analyze and implement strategies on how to capture customers in the US market.
- In 2023, I spearheaded convention planning efforts at Resorts World Las Vegas and Irvine Marriott, successfully coordinating and managing marketing strategies as the convention manager. Additionally, in 2024, I continued this role at Anaheim Marriott, ensuring seamless execution and impactful results for each convention.
- Creating a promotion in line with the timeline for the new product, conducting market research and price analysis, and analyzing products from other competitors.
- I contributed to increasing sales by planning monthly new events and executing promotions.
Marketing Director
Chubby Group
Los Angeles, CA
08.2022 - Current
- We selected suitable influencers for each restaurant's atmosphere, such as Niku X (InterContinental Los Angeles Downtown), Chubby Cattle, Mikiya, The X Pot (Las Vegas), and Wagyu House. We managed their management, established guidelines for each restaurant, and handled scheduling. Through these influencers, we maximized the sales of the restaurants. Additionally, we designed monthly promotions and promotional plans for each restaurant to go viral, executing them effectively.
- To attract as many Chinese customers as possible, we managed all Chinese-related apps and regularly promoted them within the Chinese community. We utilized famous Chinese influencers to advertise each store, contributing significantly to sales.
- Managed Instagram, Facebook, TikTok, and (Chinese) RED BOOK platforms.
Chinese Community Marketing Specialist
JoongAng Ilbo
City of Los Angeles, CA
05.2022 - 09.2022
- Receive an advertisement request from an external company and help conclude an advertisement contract.
- Measured the prices for banners on the JoongAng Ilbo website and negotiated contracts with companies interested in advertising.
- Invoice management involves handling invoices, ensuring they are accurate, timely, and properly recorded. It also includes communicating regularly with clients to provide updates, address any concerns, and follow up on pending matters.
- Responsible for local commercials with currently trending products and social trends
- Provide support to promotion aiming the new target audience (i.e. Chinese community)
- Select products that will sell well to Chinese customers and promote them on sites frequently used by Chinese customers.
- Identify and target proper campaign personas to optimize the customer journeys and deliver the right message at the
right time - Edit visual assets provided by the AE team, brands, or any trending products
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Facebook Ads Manager & Google Ads Manager
- Promo production and advertising in collaboration with the e-commerce team
Chinese Account Specialist
Wecan Wireless(AT&T)
Irvine
05.2022 - 08.2022
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Proofread and finalized marketing communications and documentation prior to release.
- Conducted market research to identify customer trends, competitor offerings and demographic data.
- Promotion targeting Chinese customers
- Promoting new products and managing Chinese customers on a Chinese community site
Social Media Coordinator
Hansung USA
Irvine, CA
08.2020 - 04.2022
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Posted new content for products and services when managing marketing and release calendars.
- Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Supported SEO initiatives to improve content, keywords and branding.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Connected with customers by responding to comments and tagged photos with engaging questions and remarks.
- Suggested improvements to enhance customer experience on social platforms and internal processes.
- Strengthened brand to engage social media community by producing creative and compelling content.
- Cultivated influencer and blogger outreach program to build active brand ambassador network.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Edit and upload videos that can be promoted on Instagram, TikTok, and YouTube.
Fashion Marketing
Cedric Charlier (French Luxury Brand)
Seoul, Korea
01.2018 - 12.2018
- Helped brand awareness by assisting in merchandising and handling display setups.
- Increased customer base and generated new sales by networking within select groups.
- Collaborated with team members to help expand marketing channels.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Market research to help marketing before the release date of a new product
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Skills
- MS Word, PowerPoint, Excel, Google Drive
- Schedule management
- Teamwork
- Sales and marketing
- Customer management
- Production understanding
- Creative thinking
- Communication skills
- Blogging
- Friendly, positive attitude
- Microsoft Office
- Project management
- Social media marketing
- Influencer Marketing
- Product management and branding
- SEO
- Lifestyle trends knowledge
- Communications leadership
- Promotional sales events
- Promotions planning skills
- Google Analytics
- Facebook ads manager, Google ads manager, and TikTok ads manager
Languages
- Korean
- English
- Chinese
Education
- Dongduk Women's University, Korea -Film&Media
- Irvine Valley College- Chinese studies, communication
Timeline
Marketing Manager
Riman Inc
09.2022 - Current
Marketing Director
Chubby Group
08.2022 - Current
Chinese Community Marketing Specialist
JoongAng Ilbo
05.2022 - 09.2022
Chinese Account Specialist
Wecan Wireless(AT&T)
05.2022 - 08.2022
Social Media Coordinator
Hansung USA
08.2020 - 04.2022
Fashion Marketing
Cedric Charlier (French Luxury Brand)
01.2018 - 12.2018
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