Solange Goncalves
Levittown,USA
Summary
Dynamic sales leader with a proven track record at ARC Global, driving revenue growth through innovative strategies and exceptional client relationships. Skilled in business development and team leadership, I leverage data analytics to inform decisions, achieving a 52% increase in sales targets while enhancing brand visibility through effective marketing campaigns.
Overview
10
10
years of professional experience
Work History
Executive Director of Sales
ARC Global
06.2024 - Current
- Led sales strategy development to enhance market penetration and revenue growth.
- Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 68% first year
- Cultivated relationships with key clients, ensuring exceptional service and satisfaction.
- Analyzed market trends to identify opportunities for product positioning and competitive advantage.
- Collaborated with marketing to design promotional campaigns that increased brand visibility.
- Monitored sales metrics, driving data-driven decisions for continuous improvement initiatives.
- Boosted sales revenue by implementing innovative marketing strategies and refining sales techniques.
- Led the implementation of real-time reporting marketing spend to adjust bid strategy, leading to an improvement of ROI by 22%
Business Development Manager
Global Forwarding
12.2015 - 06.2024
- Conducted market research to identify potential business opportunities and customer needs.
- Assisted in the development of strategic partnerships to enhance company visibility and reach.
- Supported sales team by preparing presentations and marketing materials for client meetings.
- Maintained updated knowledge of industry trends and competitor activities to inform decision-making.
- Collaborated with cross-functional teams to streamline processes and improve customer satisfaction.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Exceeded all sales quotas by 42% for each year
Marketing Manager
Pawllywood
11.2019 - 03.2023
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to streamline marketing campaigns, resulting in increased operational efficiency.
- Analyzed market trends and consumer behavior to inform strategic decision-making processes.
- Managed digital marketing initiatives, leveraging SEO and social media platforms for outreach.
- Oversaw budget allocation for marketing projects, ensuring optimal resource utilization across campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Directed the launch of a campaign resulting in $1.1M in the year two navigating a pandemic
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Oversaw annual marketing budget, ensuring efficient allocation of resources for maximum ROI on campaigns.
- Exceeded sales targets by 52% for the full year in 2022
- Managed approximately 40 phone calls daily inquiring about service
Education
Bachelor of Science - International Business
New York Institute of Technology
Old Westbury, NY05-2011
Skills
- Team leadership
- Business development and planning
- Sales and marketing
- Sales presentations
- Verbal and written communication
- Social Media Marketing
- Google Analytics
- Canvas
Timeline
Executive Director of Sales
ARC Global
06.2024 - Current
Marketing Manager
Pawllywood
11.2019 - 03.2023
Business Development Manager
Global Forwarding
12.2015 - 06.2024
Bachelor of Science - International Business
New York Institute of Technology
Languages
Portuguese
Native or Bilingual
Spanish
Professional Working
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