Solange Goncalves
Levittown,USA
Summary
Dynamic sales leader with a proven track record at ARC Global, driving revenue growth through innovative strategies and exceptional client relationships. Skilled in business development and team leadership, I leverage data analytics to inform decisions, achieving a 52% increase in sales targets while enhancing brand visibility through effective marketing campaigns.
Overview
10
10
years of professional experience
Work History
Executive Director of Sales
ARC Global
Great Neck, NY
06.2024 - Current
- Led sales strategy development to enhance market penetration and revenue growth.
- Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads of 68% first year
- Cultivated relationships with key clients, ensuring exceptional service and satisfaction.
- Analyzed market trends to identify opportunities for product positioning and competitive advantage.
- Collaborated with marketing to design promotional campaigns that increased brand visibility.
- Monitored sales metrics, driving data-driven decisions for continuous improvement initiatives.
- Boosted sales revenue by implementing innovative marketing strategies and refining sales techniques.
- Led the implementation of real-time reporting marketing spend to adjust bid strategy, leading to an improvement of ROI by 22%
Business Development Manager
Global Forwarding
Cranford, NJ
12.2015 - 06.2024
- Conducted market research to identify potential business opportunities and customer needs.
- Assisted in the development of strategic partnerships to enhance company visibility and reach.
- Supported sales team by preparing presentations and marketing materials for client meetings.
- Maintained updated knowledge of industry trends and competitor activities to inform decision-making.
- Collaborated with cross-functional teams to streamline processes and improve customer satisfaction.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Exceeded all sales quotas by 42% for each year
Marketing Manager
Pawllywood
Massapequa, NY
11.2019 - 03.2023
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to streamline marketing campaigns, resulting in increased operational efficiency.
- Analyzed market trends and consumer behavior to inform strategic decision-making processes.
- Managed digital marketing initiatives, leveraging SEO and social media platforms for outreach.
- Oversaw budget allocation for marketing projects, ensuring optimal resource utilization across campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Directed the launch of a campaign resulting in $1.1M in the year two navigating a pandemic
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Oversaw annual marketing budget, ensuring efficient allocation of resources for maximum ROI on campaigns.
- Exceeded sales targets by 52% for the full year in 2022
- Managed approximately 40 phone calls daily inquiring about service
Education
Bachelor of Science - International Business
New York Institute of Technology
Old Westbury, NY05-2011
Skills
- Team leadership
- Business development and planning
- Sales and marketing
- Sales presentations
- Verbal and written communication
- Social Media Marketing
- Google Analytics
- Canvas
Timeline
Executive Director of Sales
ARC Global
06.2024 - Current
Marketing Manager
Pawllywood
11.2019 - 03.2023
Business Development Manager
Global Forwarding
12.2015 - 06.2024
Bachelor of Science - International Business
New York Institute of Technology
Languages
Portuguese
Native or Bilingual
Spanish
Professional Working