Solimar Sanchez
Summary
Marketing professional with over three years experience, excelling in creative campaign execution for enhanced brand visibility. Proven ability to thrive in fast-paced, hands-on environments with a people-oriented approach, recognized for a keen eye for aesthetics and commitment to brand identity. Eager to contribute skills to dynamic, collaborative work environments.
Overview
3
3
years of professional experience
Work History
Assistant Media Planner
Zimmerman Advertising LLC
Fort Lauderdale, FL
06.2023 - Current
- Used both traditional and digital marketing strategies to diversify approaches and maximize campaign success.
- Influenced clients' media strategy to deliver innovative strategic media solutions.
- Monitored media spending to ensure it was in line with approved client budgets.
Digital Marketing Intern
Queen Palm Media
09.2022 - 06.2023
- Generated copy and graphics for social media based on current trends and created content calendars for organizational purposes.
- Used data analysis and reporting tools such as Sprout Social, Later, and Hootsuite to identify customer insights and optimize content performance.
- Managed the daily operations of all assigned social media accounts.
- Organized influencer campaigns and handled internal and external correspondence.
Social Media and Event Marketing Intern
Sip Channé
Fort Lauderdale, FL
04.2022 - 08.2022
- Prepared marketing materials including social media flyers, original imagery for use on social media, Meta stories, and TikTok videos.
- Monitored social media platforms including Instagram, TikTok and Facebook for trending news, ideas and feedback.
- Designed mood boards and graphics for content shoots in line with brand voice.
- Mastered editing software and graphic design services including Canva, Adobe Premiere Pro and InDesign.
- Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
Digital Advertising Intern
Mad 4 Marketing
Fort Lauderdale, Florida
05.2021 - 12.2021
- Utilized Office 365 to organize, track, and record all necessary data, create presentations, and format documents.
- Identified and relayed trends pertaining to audience engagement, interaction and consumer experience, including an in-depth internal analysis and strategy brief.
- Developed and implemented a comprehensive social media strategy for client products and services.
Vice President of Programming
Delta Gamma
Gainesville, FL
11.2021 - 12.2022
- Developed and implemented operational procedures to ensure quality standards are met.
- Maintained accurate records related to attendance, budgeting, contracts.
- Owned end-to-end event planning process through meetings, walk-throughs and day-of execution for events exceeding 400 guests.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL05.2023
Skills
- Creative direction
- Campaign planning and development
- Strategic communication
- Adobe software
- Office 365
- Advanced spanish speaker
- Operations Oversight
- Social Media Management
Additional Information
- Hootsuite
- Google Digital Analytics
- Google Digital Marketing
- 2023 Student Gold Addy Award: Out of Home & Ambient Media, Poster, Campaign
- 2023 Student Gold Addy Award: Elements of Advertising, Illustration, Campaign
- 2023 Student Gold Addy Award: Elements of Advertising, Art Direction, Campaign
Timeline
Assistant Media Planner
Zimmerman Advertising LLC
06.2023 - Current
Digital Marketing Intern
Queen Palm Media
09.2022 - 06.2023
Social Media and Event Marketing Intern
Sip Channé
04.2022 - 08.2022
Vice President of Programming
Delta Gamma
11.2021 - 12.2022
Digital Advertising Intern
Mad 4 Marketing
05.2021 - 12.2021
Bachelor of Science - Advertising
University of Florida
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