Sonam Singh
Summary
Performance-driven Paid Search Expert with over 5 years of experience optimizing Google Ads and Bing Ads campaigns. Skilled in data-based strategies, strategic keyword targeting, and campaign optimization. A critical thinker committed to continuous testing and growth, staying ahead in the ever-evolving digital landscape to maximize ROI.
Overview
5
5
years of professional experience
Work History
Campaign Manager
Kinesso - IPG Mediabrand
Toronto
08.2022 - 04.2025
- Managed end-to-end paid search campaigns across Google Ads and Bing Ads for the Bank of Montreal portfolio, driving results in lead generation, and customer acquisition.
- Optimized budget pacing and allocation to ensure cost-effective campaign delivery and achievement of performance targets for financial services.
- Developed and executed data-driven strategies for Bank of Montreal campaigns, consistently improving campaign performance and conversion rates.
- Led A/B testing on ad copy, landing pages, bidding strategies, and targeting, refining campaigns to meet specific banking industry goals.
- Collaborated with cross-functional teams (creative, analytics) to align paid search strategies with broader marketing objectives for the bank.
- Delivered regular performance reports and insights to stakeholders, providing actionable recommendations to enhance paid search efforts.
- Analyzed competitor campaigns and market trends in the banking sector to adjust strategies and maintain a competitive edge.
- Implemented accurate tracking and measurement setups to monitor KPIs, ensuring the effectiveness of campaigns.
- Kept up-to-date with industry trends and platform updates, applying new features and best practices to optimize paid search performance.
Paid Search Strategist
OMD Canada
Vancouver
01.2022 - 08.2022
- Develop and execute paid search strategies on platforms like Google Ads and Bing Ads to drive student awareness and program enrollment for BCIT University.
- Conduct keyword research, and optimize campaigns for maximum conversion rates and lead generation.
- Adjust targeting strategies based on the stages of the student decision-making process to increase conversion rates.
- Manage campaign budgets, ensuring efficient spend allocation, and alignment with recruitment goals.
- Analyze campaign performance, and provide data-driven insights to continuously improve results.
- Generate detailed performance reports, presenting key metrics, and actionable recommendations to stakeholders.
- Run A/B tests on landing pages and bidding strategies to optimize campaign performance and increase engagement.
Google Ads Specialist
Web Conductors
Barrie
04.2021 - 01.2022
- Monitor and maintain over 50 client accounts across various industries (small to medium-sized accounts), ensuring optimal campaign performance and alignment with client goals.
- Develop and manage diverse campaigns across Google Ads platforms, including Display, Search, Video, Discovery, Gmail, Shopping, and Smart Campaigns, to meet client objectives.
- Install and manage conversion tracking across all client accounts, ensuring accurate measurement of KPIs and campaign success.
- Handle client requests efficiently, addressing inquiries, creating customized monthly reports, and presenting performance reviews to ensure client satisfaction.
- Analyze and research data from Google Analytics and Google Search Console to develop strategy-driven campaigns, optimizing for maximum impact and ROI.
- Provide data-backed insights to clients, guiding campaign optimizations, and ensuring campaign objectives.
Customer Success: CRM Specialist
Invest Ottawa-Digital Main Street | Future Proof Program | ShopHERE
Ottawa
07.2020 - 04.2021
- Administer and support data management in HubSpot, including user setup, profile management, and customizing CRM settings to meet business requirements.
- Route and connect Digital Main Street clients with the necessary resources and tools to support their business growth and success.
- Create detailed reports using Power BI to track key metrics, and provide actionable insights for business improvements.
- Maintain and handle clients for the Digital Main Street and Future Proof programs, ensuring consistent support and engagement throughout their journey.
SEO Specialist
Super Purposes
Washington DC
11.2020 - 03.2021
- Conduct keyword discovery and optimization for the Super Purpose website using free tools, like Google Keyword Planner and Ubersuggest.
- Analyze competitors' inbound and outbound links with free tools like Ahrefs' free version and Moz Link Explorer to identify link-building opportunities.
- Develop and execute link-building strategies using tools like Google Search Console and Broken Link Checker to improve website authority.
- Collaborate with the editorial and marketing teams to optimize content using tools like Yoast SEO and Screaming Frog (free version).
- Monitor website performance with Google Analytics and Google Search Console to track traffic, keyword rankings, and enhance SEO strategies.
Education
Post Graduate Diploma - Marketing Management
Fanshawe College
London, ON01.2020
Post Graduate Diploma - Software & Information Systems Testing
Fanshawe College
London, ON01.2019
Bachelor of Technology - Information Technology
GNITS
Hyderabad, India03-2014
Skills
- Google Ads expertise
- Bing Ads expertise
- Google Ads Editor
- Search Ads 360
- SEMrush
- Google Tag Manager
- Google Analytics
- Looker Studio
- Data analytics
- Attention to detail
- Problem solving
- Strategic planning
Notable Work
- GOMAC Global Winner Award, 2020, For running an outstanding SEM campaign for WES for Youth Online
- TOP 10 Marketers from Google, 2020, For running a successful SEM campaign on global Google Ad Grant Challenge program
- Best Employee & President's Choice Certificates, Multiple, By Kognitive Marketing for reaching milestones
Timeline
Campaign Manager
Kinesso - IPG Mediabrand
08.2022 - 04.2025
Paid Search Strategist
OMD Canada
01.2022 - 08.2022
Google Ads Specialist
Web Conductors
04.2021 - 01.2022
SEO Specialist
Super Purposes
11.2020 - 03.2021
Customer Success: CRM Specialist
Invest Ottawa-Digital Main Street | Future Proof Program | ShopHERE
07.2020 - 04.2021
Post Graduate Diploma - Marketing Management
Fanshawe College
Post Graduate Diploma - Software & Information Systems Testing
Fanshawe College
Bachelor of Technology - Information Technology
GNITS
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