Summary
Overview
Work History
Education
Skills
Interests
Hobbies and Interests
Timeline
Generic
SONDRA LAVIN

SONDRA LAVIN

Larchmont,NY

Summary

As a results-driven Chief Revenue Officer with 20 years of experience, I excel in driving revenue growth and leading successful sales teams. My track record includes exceeding revenue targets and achieving business goals through strategic planning, team leadership, and market analysis. I am skilled in negotiating high-impact deals, implementing data-driven strategies, and fostering client relationships, making me a valuable asset to any organization

Overview

20
20
years of professional experience

Work History

Chief Revenue Officer

PEARSON
10.2023 - Current
  • Owner of sales through post sale experience, revenue and go-to-market strategy for Pearson Higher Education business
  • Lead the Sales, Marketing, Customer Success, Strategic Partnerships and Sales Operations organizations (750 person)
  • Responsible for $1B annually
  • Responsible for 9 figure P&L
  • Owner of strategy to drive adoption, market share and revenue growth with digital products and services
  • Serve as a spokesperson for Pearson at external events, conferences, and at key accounts
  • Implemented data-driven pricing strategies to optimize revenue streams and improve profitability
  • Drove growth in Pearson's Higher Education business in 2024, for the first time in a decade

Senior Director, Enterprise & Agency Partnerships

Indeed.com
01.2018 - 09.2023
  • Responsible for leading a field sales team selling to large enterprise clients, the largest subset of customers at Indeed (F1000) and advertising agencies
  • Coach and develop Sales Leaders, influence how pipelines are built and cultivated, consult on strategies to grow existing business with our F1000 clients and liaise with C-level clients externally and internally
  • Responsible for $500M in annual revenue
  • Work internally and externally to help define and prioritize Indeed's Enterprise strategy and roadmap
  • Present at internal department and company meetings on team updates and performance

Various Executive Roles

Indeed.com
08.2011 - 09.2023
  • Multiple time President's Club Winner
  • 2017 Global Leadership Most Valuable Player Award

VP, Account Management

Indeed.com
01.2016 - 01.2018
  • Grew team of Account Managers from 70 to 300
  • Successfully exceed revenue targets - responsible for $200M in annual revenue
  • Lead strategy and P&L
  • Present at internal department and company meetings on team updates and performance
  • Present externally at conferences and events as an Indeed and client relationship management expert
  • Defined key metrics to improve internal and external NPS
  • Act as a member of the Indeed Leadership team through involvement in quarterly strategy and planning sessions, and regular collaboration with fellow VPs and SVPs. Indeed Executive leadership team is 30 people

Interim SVP, Customer Success

Indeed.com
01.2016 - 01.2017
  • Acted as interim SVP for the Client Success department (600 people) after our previous SVP left Indeed. Active participant and leader in the search for the new SVP

Senior Director, Customer Success

Indeed.com
01.2014 - 01.2016
  • Grew team of Account Managers from 30 to 200
  • Successfully exceeded revenue targets - responsible for $100M in annual revenue
  • Created, communicated and implemented new team structure and compensation model
  • Drove strategy and structure for team
  • Managed team P&L and successfully met team efficiency target of .10 cost/revenue dollar
  • Led Account Management team to the strongest employee NPS in Client Services department by providing transparent communications, increasing employee flexibility opportunities, setting meaningful and attainable goals, consistently revamping process to align with a growing org, and taking action on employee feedback

Director, Customer Success

Indeed.com
08.2011 - 01.2014
  • Grew a team of Account Managers (team members responsible for mature Indeed partnerships) from 6 to 30, across 6 locations
  • Hired, trained and managed the performance of team members
  • Successfully exceeded revenue targets - responsible for $60M in annual revenue
  • Drove strategy and structure for team
  • Defined KPIs and process for client and team success
  • Managed team P&L and successfully met team efficiency target of .10 cost/revenue dollar

Strategic Account Manager – Business to Business Division

WEIGHT WATCHERS INTERNATIONAL
12.2009 - 08.2011
  • Achieved renewal sales goals and through effective account management of large national clients by improving overall visibility and perception of B2B business
  • Managed strategic account post-sale by effectively implementing Weight Watcher's offerings to the client and by ensuring all marketing levers are realized to maximize employee engagement and participation
  • Built strong relationships with key client decision makers (e.g.VP of HR/Benefits, Chief Medical Director, Wellness Coordinators)
  • Analyzed strategic account data to ensure that Weight Watchers effectively communicates ROI to each account
  • Worked cross functionally with internal Weight Watchers teams (legal, accounting, marketing, and operations)
  • Shared best practices among strategic accounts to develop strategies to drive corporations towards better overall engagement and to build a success story within their organization

Account Manager

AFFILIATED PHYSICIANS
01.2009 - 12.2009
  • Managed all encompassing account aspects; managerial, organizational, financial
  • Served as the direct liaison between client and company
  • Worked on the back-end to prepare for company run programs; managed staff on both the front-end and back-end of programs
  • Created relationships with clients and staffing agencies to ensure successful programs

Analyst

KROLL ZOLFO COOPER
08.2005 - 08.2007
  • Served as an analyst in the corporate advisory and restructuring department of financial consulting firmReviewed SEC filings, analyzed balance sheet and statements of cash flow
  • Created financial models
  • Researched companies to determine new business prospects
  • Determined liquidity of potential clients using financial calculations. Client acceptance was determined based on analysis and recommendations
  • Analyzed payment schedules for financially troubled companies looking for irregularities in payment periods and amounts

Education

MBA -

FORDHAM UNIVERSITY

BA - Anthropology & Sociology

LAFAYETTE COLLEGE

Skills

  • Leadership and Strategic Planning
  • Client Relationship and Negotiation
  • Data-Driven Decision Making
  • Sales technology
  • Collaborative Problem-solving
  • Data-driven decision making
  • Key account management
  • Sales process management
  • Channel partnerships
  • Lead qualification
  • Pricing strategy
  • Upselling strategies
  • Territory management
  • Product positioning
  • Customer segmentation
  • Sales coaching
  • Sales pipeline management
  • Financial acumen
  • Revenue optimization
  • Deal structuring
  • Sales enablement
  • Operational excellence
  • Talent development
  • Succession planning
  • Relationship and team building
  • Leadership and people development
  • Excellent communication

Interests

Running

Avid runner with a love for

marathon competitions, including

participation in the Chicago

Marathon, NYC Marathon, and

Philadelphia Marathon

Completed 20 half-marathon

races


Alumni Committee

Involvement

Active member of Lafayette

Alumni Committee, responsible

for interviewing applicants from

the NYC area and contributing to

alumni engagement

Community Involvement


Committee Chair, Parent

Association at Kehillah Nursery

School, Girl Scout Troop Cookie

Chair


Tennis

USTA Tennis Player who qualified

for and competed in the 2023

and 2024 US National

Tournament

Hobbies and Interests

Running, Alumni Committee Involvement, Community Involvement, Tennis

Timeline

Chief Revenue Officer

PEARSON
10.2023 - Current

Senior Director, Enterprise & Agency Partnerships

Indeed.com
01.2018 - 09.2023

VP, Account Management

Indeed.com
01.2016 - 01.2018

Interim SVP, Customer Success

Indeed.com
01.2016 - 01.2017

Senior Director, Customer Success

Indeed.com
01.2014 - 01.2016

Various Executive Roles

Indeed.com
08.2011 - 09.2023

Director, Customer Success

Indeed.com
08.2011 - 01.2014

Strategic Account Manager – Business to Business Division

WEIGHT WATCHERS INTERNATIONAL
12.2009 - 08.2011

Account Manager

AFFILIATED PHYSICIANS
01.2009 - 12.2009

Analyst

KROLL ZOLFO COOPER
08.2005 - 08.2007

BA - Anthropology & Sociology

LAFAYETTE COLLEGE

MBA -

FORDHAM UNIVERSITY

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