Song Choi

• Co-founded and led all marketing and communications roles for web3 agency servicing English-speaking audiences in the European Union.
• Oversaw product launch, community engagement, and external communications for SaaS product resulting in a 36,000+ community of registered developers, creators, and retail members.
• Led cross-functional product team to create and launch digital twin proof of concept with Cisco engineering team. Communication strategy for PoC resulted in 200% increase in LinkedIn leads and partner portal submissions.
• Created marketing campaigns that successfully delivered $4 million in direct NFT and digital asset sales revenue, $10 million+ in platform transaction volume.
• Designed KPIs to measure campaign performance, optimize zero-to-one sales initiatives and marketing efforts, as well as driving day-to-day activity on content and social programs and platforms.
• Established thought leadership positioning within web3 enterprise industry through series of content initiatives and distribution strategies resulting in millions of unpaid impressions across partner and Buildcore digital channels.
• Built and maintained strong relationships with cross functional teams, enterprise partners, industry stakeholders, and investors developing content, pitch decks, blog posts, and articles in support of business development initiatives, strategic partnerships, and product integrations.

• Responsible for marketing strategy, vision, operations, and full $5 million P&L accountability for $20 billion retail and commercial bank with 60 branch network. Directly managing 16 person team in advertising, in-house communications, public relations, digital marketing, direct marketing, and social media departments.
• Led all agency relationships in advertising, public relations, and media, executing comprehensive marketing strategies, driving brand awareness and customer engagement for entire bank network.
• Spearheaded market research, focus groups, and omnibus market surveys to benchmark brand market performance.
• Increased advertising recall and media performance to highest recorded levels through creative campaign production and media buying strategies.
• Built and executed digital campaigns across multiple, concurrent product and brand programs using an integrated mix of paid and organic strategies.
• Served as marketing expert on enterprise-wide retail transformation, core upgrade, and omnichannel initiatives.
• Led the creation of the first enterprise wide marketing communication crisis communication plan through specialized external agency.
• Created process improvements and overall impact of digital marketing programs while reducing total administration costs by 25%.

Owned strategic planning and marketing operations for the state's largest network of Human Resources companies; Staffing, HR outsourcing, Human Resource Information Systems, Payroll processing.

• Developed strategies for all internal and external communications, branding, advertising, special events, social media, traditional media, and digital marketing.
• Managed in-house and external teams of creative directors, content managers, project coordinators, graphic designers, copywriters, media buyers, and public relations professionals.
• Created and implemented enterprise-wide online, email, social media, search engine optimization (SEO), digital advertising strategy regularly exceeding 20% year-over-year goals during 8 year tenure.
• Spearheaded product team that created company's first marketing automation and SMS recruiting system, online job listing aggregator. At time of exit, the total database of applicants exceed 250,000 applicants in a market of 1.8 million residents.

• Serving clients in commercial and luxury residential real estate industry. Over $1 billion in total sales generated through sales enablement, direct marketing, collateral, and marketing communications.
• Leading advisor and strategy consultant, for premiere luxury boutique agencies servicing US mainland and international buyers in Hawaii real estate market.
• Operated 3 person team of marketing professionals for Hawaii’s largest independently owned commercial real estate brokerage and property management company.
• Wrote sales proposals and designed sales support system (listings, property photography, proposals, presentations).
• Directly managed CRM and digital marketing operations (SEO, Loopnet listings) for 8 broker team of CRE market experts in retail, office, and warehouse industry.