Adobe Creative Suite
SONIA CASTILLO
Learning Specialist
Midland,TX
Summary
Industrious Instructional Designer with demonstrated success in utilizing innovative training techniques to increase workforce efficiency. Skilled in training program creation and implementation illustrated over 18 years of industry success.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Learning Content Developer
Venture Robotics
Midland, TX
01.2023 - Current
- Inspect academic learning and develop learning material for robotics, 3D printing, and coding classes utilizing modern STEM strategies, and Texas standards resulting in enhanced learning
- Create ways to digitize academic procedures such as reports and attendance by utilizing software resulting in seamless access to academic material for 400 students and parents
- Created new instructional materials and market-ready products for STEAM instruction use using artificial intelligence and learning resources.
Senior Program Manager
Third Future Schools
Midland, TX
07.2021 - 10.2022
- Managed innovative DYAD programs for 6 locations in Texas and Colorado including 200 staff by directing forecasted activities and set program performance goals and objectives accordingly with national and federal compliance.
- Reviewed and analyzed current program processes and HR procedures for contractors and coordinators and suggested actionable improvements utilizing software, leading to seamless operations saving Third Future Schools $50,000 in erroneous payments.
- Translated executive mandates into actionable program policies and front-line procedures for DYAD programs across state of Texas by addressing DYAD feedback and collaborated with district stakeholders to strategize program enhancements increasing success from 60% to 90%.
Program Manager
Right At School LLC
Midland, TX
01.2020 - 11.2021
- Supervised academic program at campus by developing material, training 45 new employees, and writing monthly newsletters for Permian Basin resulting in improved organizational operations by 20%
- Oversaw implementation of strategic plans and verified alignment with corporate objectives through conduction of workshops and training sessions leading to enhanced employee expertise and productivity for staff of 10
- Analyzed operational procedures and complex business needs and problems to determine program requirements to increase campus performance from 70% to 100%, demonstration campus.
Creative Marketer
ICA Properties
Odessa, TX
01.2020 - 06.2020
- Developed wide-ranging marketing campaigns, capitalizing on print, direct mail and digital channels for ICA Properties by positing graphics and other social activities resulting in maintenance of social media traffic up by 20%
- Improved image and boosted partnerships by reviewing communication, polishing statements and issuing talking points
- Maintained fresh approaches, capitalizing on technologies and social media to maximize results with creative content for ICA company image and branding.
Writer and Contributor
Midland Moms Blog, Three Fold Media
Midland, TX
09.2018 - 09.2019
- Completed over 35 projects to specifications in accordance with editorial guidelines by contributing pieces of writing on company blog site resulting in shared publications
- Boosted online presence and engagement with creative blog posts, social media content, webinars and video scripts.
- Wrote over 30 articles with excellent introductions and leads that captured important elements of newsworthy events and stories.
Campaign Manager
Lauren Party- School Board Trustee Candidate
Midland, TX
08.2018 - 12.2018
- Revitalized marketing strategies with creative point of view and expert industry insights
- By increasing profits to $15,000 by leveraging cost data to retarget operations and realign campaigns
- Organized creation of campaign assets and strategic roadmaps to successfully promote diverse customer products and services
- Executed campaigns professionally by maintaining productive relationships with internal teams and external vendors handling specialty services.
Project Coordinator
Etech Environmental & Safety Solutions
Midland, TX
05.2017 - 12.2017
- Headed remediation over 100 projects of mid and upstream oil and gas stations by collaborating with operations managers resulting in improved overall operations
- Produced accurate estimates outlining potential costs for environmental cleanup and land remediation related to proposed development projects
- Communicated project status to clients by utilizing phone calls and emails resulting in high client satisfaction by preparing reports and presentations to communicate brownfield redevelopment needs, status, or progress for Pioneer and Texas Railroad Commission.
Head Writer
Latshaw Publishing
Abilene, Texas
02.2013 - 05.2015
- Compose writing pieces monthly related to oil and gas fields for national publications by conducting research resulting in 30 publications.
- Gathered information on breaking news and trends and compiled into engaging stories for oil and gas industry.
- Researched head stories and created articles based on research resulting in increased web reading traffic.
Campus Publications Director
Austin Independent School District
Austin, TX
08.2008 - 07.2011
- Assisted in training of 20 writers to produce high-quality articles per month resulting in maximized publications
- Collaborated with directors and production staff to discuss issues related to production, casting, budgets and policies
- Directed activities, supervised and scheduled staff handling broadcast news, sports and programming by scheduling event coverage based on broadcast length, time availability and other factors.
Education
Bachelor of Arts - English
Texas Tech University
Lubbock, TX 08.2001 - 12.2004
Bachelor of Arts - English
The University of Texas of The Permian Basin
Odessa, TX 07.2000 - 07.2001
Associate of Arts - General Studies
Midland College
Midland, TX 08.1998 - 05.2000
Skills
Performance optimizationundefined
Affiliations
Miller Girls Alumni Association August 2006 - Present | Texas Tech Alumni Association August 2005-Present | Serenity House Communications Chair March 2023- Current |Midwinter Conference Committee Webmaster December 2021-Present | Best of Midland Writer April 2023-Current
Accomplishments
- Supervised team of 200 staff members.
- Achieved cost efficient budget by introducing Sling Time Sheets for consultant pay saving $20,000 in erroneous pay.
- Collaborated with team of Literacy Coalition in the development of Reading Program in Midland, Texas.
- Used Microsoft Excel to develop inventory tracking spreadsheets for organization budget in DYAD program of $50,000.
- Published Author Badlands Anthology, Midland Reporter Telegram, San Antonio Express, Cordella Press and Midland College: "The Beauty of Aging in a Mexican Home."
Software
Microsoft Office
Quick Books
Google Workplace
Certification
Texas Education Agency Journalism
Timeline
Texas Education Agency Journalism
07-2023
Learning Content Developer
Venture Robotics
01.2023 - Current
Adobe Education Evangelist
08-2022
Senior Program Manager
Third Future Schools
07.2021 - 10.2022
Program Manager
Right At School LLC
01.2020 - 11.2021
Creative Marketer
ICA Properties
01.2020 - 06.2020
Writer and Contributor
Midland Moms Blog, Three Fold Media
09.2018 - 09.2019
Campaign Manager
Lauren Party- School Board Trustee Candidate
08.2018 - 12.2018
Project Coordinator
Etech Environmental & Safety Solutions
05.2017 - 12.2017
Advanced College Board Certification
07-2014
Head Writer
Latshaw Publishing
02.2013 - 05.2015
Campus Publications Director
Austin Independent School District
08.2008 - 07.2011
Bachelor of Arts - English
Texas Tech University
08.2001 - 12.2004
Bachelor of Arts - English
The University of Texas of The Permian Basin
07.2000 - 07.2001
Associate of Arts - General Studies
Midland College
08.1998 - 05.2000
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