Sonia Gunther

• Defined product vision, strategy, roadmap and growth opportunities
• Worked closely with GCO, Compliance, Risk and Servicing teams for new product features or process changes
• Lead multiple projects independently from end to end
• Identified risks and clearly articulated impact of any changes to leadership, team members and servicing teams
• Consistently demonstrated the ability to quickly solve problems by implementing new processes with tight deadlines
• Created strategy to automate processes
• Contributed to 1.5M in savings on legacy process

• Significantly contributed to grow the GDC business introducing Corporate Meeting Card in key markets and leading TMC partnerships
• Successfully created internal digital campaign targeting Corporate business units to promote Global Dollar Card solutions
• Developed and implemented digital engagement strategy for GDC, resulting in significantly enhanced tools and functionality for clients
• Lead strategy to successfully launch and improved NPS survey, reaching second top score across Corporate
• Managed end to end campaign execution through direct mail and email channels
• Demonstrated ability to manage projects from product and marketing perspective
• Solved critical legacy problem by implementing new process in new repository
• Increased account managers and customer care professional's productivity and communication quality through development of two innovative client facing digital templates
• Successfully created Payment’s campaign to educate companies on how to submit wire transfers and key information required to allocate payments avoiding charge disruption
• Lead GDC sanction compliance project to uplift GDC applications to comply with American Express Sanctions Compliance minimum standards

• Provided marketing support to Global Dollar Card across markets and products on internal and external communications, product adoption, digital channels and travel agency partnerships
• Lead paperless migration in GDC contributing savings on print and international delivery
• Launched eAccount review – a personalized review of American Express expense management program
• Lead, developed, tested, implemented and launched first New Resource Center for GDC – Bilingual digital center for Program Administrators with more than 90 documents
• Lead, developed, implemented and launched Digital Welcome Kits for all regions resulting in savings from print and delivery perspective
• Developed and implemented legal and servicing communications for GDC
• Signed and managed travel agency partnerships
• Contribution of $68M in CV in first year and a YOY increase of 470%
• Researched potential partnership with $25M in PCV
• Negotiated travel benefit/discount for Platinum and Gold products redeemable in all The Americas, Caribbean and Europe
• Developed marketing strategy and mapped process to launch Merchant Category Control functionality
• This new functionality will enable commodity controls for all products but primarily focused to Corporate Purchasing Card
• Managed A&P.

• Pioneered partnerships for Travel Agencies, Banks and Hotel industry to promote Global Dollar Card set of products
• Created partnership strategy to capture offshore accounts in three segments
• Meeting industry – 267% growth YOY
• Travel agencies – 700% growth YOY
• Bank industry – 649% growth YOY
• Customized strategy according to market in alignment with country managers
• Increased Corporate Meeting Card penetration worldwide by introducing Corporate Meeting Card in key markets
• Lead creation of template legal agreements for three partnerships industries in partnership with legal
• Lead pricing approval requests for all partnerships
• Presented and negotiated partnership opportunity with C-level officials of key players
• Developed partnerships implementation process
• Developed training material to personally give to any new partners
• Calculated and processed incentive payments for partnership agreements

Responsible for strategy and launch of all GDC meetings to promote and highlight GDC value to clients

• In charge of all meetings logistics, press releases, branding, marketing support, travel arrangements, guest speakers, decoration, video creation, invitations and agenda
• Organized various internal and external events and PR campaigns across markets in partnership with Public Affairs
• Shared Service Forum for GCGs – 3-day client event in Costa Rica with participation of 200 companies
• Launched Corporate Meeting Card in Peru and Chile
• Organiz15 year anniversary in Chile – participation of 500 companies
• Represented Global Dollar Card at Viajes Corp Americas event – invited to speak about CMC product value to meeting industry
• Organized marketing events in several fairs / exposition events in Puerto Rico, Colombia, Chile, Bolivia, United States, Ecuador and Peru
• Organized Business Travel Meeting 2008 and 2009 in Chile
• Wrote editor’s page for Business Travel Meeting magazine – monthly magazine published in Latin America
• Coordinated public relations for all events: press conferences, press releases in partnership with public relations American Express Director
• Organized Leadership Executive Meetings.

• Coordinated 5 internal technology expositions across USA
• Organized 8 branding events with key partners
• Collaborated on product launches
• Organized 6 internal special events
• Implemented web-based tool for entire business unit to report project progress in a secure way.

• Coordinated internal technology expositions across USA
• Organized branding events with key partners
• Implemented web based tool to report project progress in a secure way
• Managed vendor payments
• Contributed on internal innovation program for 4th generation devices