Summary
Overview
Work History
Education
Skills
Software
Hi, I’m

Sonia Kelly

Marketing Director

Summary

Dynamic and results-driven Marketing Director with 13 years of experience in the construction technology sector. Proven expertise in developing and executing strategic marketing initiatives that drive brand growth and revenue. Adept at leading cross-functional teams, fostering innovation, and delivering measurable results. Seeking to leverage my extensive industry knowledge to create impactful marketing programs for HP.

Overview

26
years of professional experience

Work History

Trimble
Westminster, CO

Marketing Director
03.2018 - 08.2023

Job overview

  • Spearheaded comprehensive, global marketing strategies for a $650M civil construction technology business.
  • Led a global team of 16 in executing multi-channel advertising campaigns, trade shows, product launches, PR and social media.
  • Developed and maintained strong relationships with industry influencers, key clients and partners.
  • Collaborated with the sales team and dealer channels to create targeted materials that effectively communicated complex technological solutions to potential clients.
  • Oversaw the creation of thought leadership content, such as whitepapers, news articles and webinars, positioning the company as an authority in construction technology innovation.
  • Created and managed a ~$6M global marketing budget, ensuring maximum ROI.

Trimble
Westminster, CO

Marketing Communications Manager
07.2011 - 03.2018

Job overview

  • Continually maintained and improved company's global reputation and positive image.
  • Led team of five marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Contributed expertise across divisions to enhance outreach, branding strategies and ROI.
  • Coordinated with agencies and internal design teams to develop high-quality creative assets.
  • Optimized email campaigns to increase open and click-through rates.
  • Wrote and distributed press releases to increase brand visibility.
  • Devised content strategy to effectively engage target audiences.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Trimble
Westminster, CO

Marketing Communications Specialist
08.2010 - 07.2011

Job overview

  • Interfaced with outside marketing vendors to promote projects, gather cost estimates and deliver marketing materials for production.
  • Planned and executed promotional materials to drive brand consistency.
  • Liaised with product experts and graphic designers to support content development to meet business needs.
  • Researched, created and presented marketing plans to support internal and external product launch programs.
  • Tracked key performance indicators to measure success of campaigns.
  • Maximized advertising efforts by developing content for media relations and internal communications.

Alpine Access
Denver, CO

Creative Director
07.2008 - 07.2010

Job overview

  • Developed strategic communication and marketing plans.
  • Established and ensured alignment with brand standards and graphic style guides.
  • Led and implemented complete redesign of public web site.
  • Maintained, tracked and updated web site as needed.
  • Wrote and designed literature, graphics and campaigns.
  • Collaborated with two PR agencies to promote the company to both B2B and B2C audiences.
  • Created and implemented all internal communications, including a monthly employee newsletter.
  • Designed presentations and wrote RFPs and RFIs to support sales efforts.
  • Maintained and monitored social media sites including LinkedIn and Facebook.

Jeppesen, A Boeing Company
Denver, CO

Creative Director
06.2005 - 07.2008

Job overview

  • Developed strategic communication and marketing plans.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Managed global projects from concept to final release, maintained project vision, and upheld business objectives.
  • Guided the creative direction of all communication projects, ensuring that each project remained true to the Jeppesen brand.
  • Established and ensured alignment with brand standards and graphic style guides.
  • Effectively administered creative staff scheduling, project prioritization, and workflow.
  • Mentored and developed creative staff.
  • Proposed visual and written solutions to promote Jeppesen's communication and brand strategy.
  • Oversaw project planning, vendor negotiations, cost control, quality control, and logistical coordination.

Jeppesen, A Boeing Company
Denver, CO

Senior Graphic Designer
05.1997 - 05.2005

Job overview

  • Directed and designed a wide variety of projects from concept to completion.
  • Created digital image files for use in digital and traditional printing methods.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Mentored junior designers and provided design guidance to improve standards of overall team output.

Education

Art Institute of Colorado
Denver

Associate of Applied Science from Visual Communications
09.1995 - 05.1997

University Overview

  • Awarded Best Portfolio
  • Art Institutes Scholarship Recipient
  • 3.9 GPA
  • Ranked top of class

Skills

Strategic planning and execution

undefined

Software

Salesforcecom

Marketo

Microsoft Office

Adobe Creative Suite

Google G-suite

Similar Profiles

CREATE PROFILE
Sonia KellyMarketing Director