Sonia Older
Roanoke,VA
Summary
Accomplished leader and organizational problem-solver with advanced supervisory, team building and client relationship skills. Experience stepping into roles and quickly making positive changes to drive company success. Decisive planner with excellent communication and problem-solving abilities.
Overview
12
12
years of professional experience
Work History
E-Commerce Sales Manager
Parks Automotive - Acura, Audi, BMW
Roanoke , VA
12.2022 - Current
- Successfully implemented follow-up strategies resulting in 24% increase in client engagement and online sales growth of 13+%
- Directed the development of e-commerce sales initiatives and strategies to maximize customer satisfaction, retention and profitability
- Generated daily, weekly, monthly reports outlining key performance indicators such as call volume, conversion rate, and average sale amount
- Provided training sessions for new sales associates on product knowledge, sales techniques, and customer service skills
Sales Manager
Magic City Auto Group - Chrysler Dodge Jeep Ram
Roanoke , VA
09.2020 - 10.2021
- Achieved 30% year-over-year growth and brand development by expanding the market and increasing sales
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives
- Performed sales consultations and educated clients on products and services
- Researched and communicated competitive activity to influence marketing plans and sales tactics
- Leveraged CRM database to drive customer contacts, appointments, and sales
Sales Manager
Berglund Automotive - Jaguar Land Rover, Mercedes
Roanoke , VA
02.2017 - 09.2020
- Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals
- Reviewed inventory data to make adjustments, evaluate forecasts and meet demands
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up
- Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric
- Established customer-centric focus throughout dealership culture to build loyalty and retention
Sales Manager/Sales Advisor
Capital Luxury Cars - Jaguar Land Rover
Albany , NY
10.2012 - 03.2017
- Surpassed sales targets monthly, generating $1mil+ in sales each year
- Maintained professional network of potential clients and business opportunities
- Analyzed business and sales targets using critical problem-solving skills
- Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches
- Analyzed competitors' successes and failures, evaluating impact on market
Education
Business Administration And Management
SUNY Adirondack
Queensbury, NY05.2003
Skills
- Analytical Skills
- Interpersonal Relations
- Excellent Communication
- Organizational Skills
- CRM Platforms
- Sales Forecasts
- Competitive Analysis
- CRM Software
- Customer Retention Strategies
- Training and Onboarding
- Customer Needs Assessment
- Negotiation Management
- Customer Relationship Management
- Team Development
- Sales Tracking
- Revenue Forecasting
- Sales Reporting
- Vendor Management
- Client Relationship Management
- Strategic account development
- Profit and revenue-generating strategies
- Market research, forecasting, and analysis
- Customer Trend Analysis
- Negotiation Tactics
References
References available upon request.
Timeline
E-Commerce Sales Manager
Parks Automotive - Acura, Audi, BMW
12.2022 - Current
Sales Manager
Magic City Auto Group - Chrysler Dodge Jeep Ram
09.2020 - 10.2021
Sales Manager
Berglund Automotive - Jaguar Land Rover, Mercedes
02.2017 - 09.2020
Sales Manager/Sales Advisor
Capital Luxury Cars - Jaguar Land Rover
10.2012 - 03.2017
Business Administration And Management
SUNY Adirondack
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