Sonia Robins

• Business Administrator and Managing Partner for Robins Eyecare, LLC and JSEC Holdings, LLC
• Operations manager and practice administrator responsible for:
• Setting the strategic plan for, and direction of, the practice while engaging stakeholders in the day to day execution
• Optimization of revenues – P&L Accountability, including accounting functions, fiscal management, payroll, budget development and resource allocation
• Create, implement and sustain a patient and employee conscientious culture mirroring the core values of the practice
• Solution development and delivery
• Performance management and supervision of a team of 10 to ensure patient and provider expectations are met
• Interface with external stakeholders and referral sources
• Ensure all compliance and regulatory requirements are met
• Increase single doctor revenues from $1.3M to $2.2M over 7 years

• Company Overview: Molina Healthcare is a FORTUNE 500 company focused exclusively on government-sponsored healthcare programs for families and individuals
• Sr Director of Community Engagement accountable for:
• Development, implementation and monitoring of strategies to achieve Molina’s enrollment growth goals and objectives
• Developed, implemented, monitored and reported on Member retention strategies
• Identified and cultivated profitable relationships with state and community leaders and organizations to ensure a pipeline of partners and potential members
• Researched, compiled and reported on competitor and market environment and make recommendations for increasing market share and profitability
• Created, implemented and oversaw internal and external marketing and communication planning and materials production, including media, PR and advertising strategies
• Ensured all department activities and communications meet regulatory guidelines as outlined in State and Federal contracts
• Oversaw the deliverables and performance of six Community Outreach and Marketing and Communications Department staff
• Representation at industry, state and local trade shows and events

• Company Overview: ICSA Labs, provides credible, independent, 3rd party product assurance for end users and enterprises
• Senior Sales and Business Development Consultant providing:
• Business Development and Account Management
• Sales of ICSA Lab's testing, evaluation and certification services to Healthcare EHR and Medical Device Customers as well as the Security Products industry in the US and Internationally
• Representation of ICSA Labs at Industry and Trade shows, educational events and testing and certification events
• Demonstrated a sales increase across all customers of 25%, meeting all targeted goals

• Company Overview: HIMSS is a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare
• Director of HIMSS Sales and Business Development successful in:
• Management, motivation and training of all aspects of the HIMSS Sales Team ensuring revenue achievement in accordance with organizational strategy
• Creation and promotion of value packages for existing and new product lines; corporate memberships; organizational affiliates; event sponsorships and non-event sponsorships
• Development and execution of sales plans, market research and customer requirement analysis
• Company representation at regional and national trade shows
• Met and exceeded sales and recruitment goals by 50%

• Drove overall sales and business development functions for the Evercare division (Institutional Special Needs Plans) of UnitedHealth Group in varying positions of increasing accountability.
• Sales Market Leader: February 2011 – 2012 Responsibilities: Driving overall sales and business development function for the Chicago market including identification and strategic planning around opportunities and market constraints on growth.
• Senior Director of Sales Operations: 2009 – 2011 Responsibilities: Support of the ten Eastern Region Evercare Markets including 60 sales staff (10 Directors, 10 Managers and 40 sales representatives). Achieved monthly budged sales targets and monitored compliance with CMS sales rules. Trained local market sales leads and external field sales staff.
• Senior Director of Network Operations 2008 – 2009 Responsibilities: Account management and contract negotiation, execution and management for a private label Evercare product offered at the eighteen Erickson Retirement Community campuses.
• Director of New Site Development: 2003 – 2008 Responsibilities: Evalualte and determine new market opportlunities for Evercare expansion, develop strategic relationships and acquire skilled nursing facility and PCP contracts to meet CMS network requirements. Hire and train new market sales staff and manage and support teams for one full year.
• Regional Director of Sales – West: 2002 – 2003 Responsibilities: Support of the five Western Region Evercare Markets to achieve monthly budged sales targets. Training of local market sales leads and external field sales staff.

• Company Overview: Mariner Post-Acute Network was a 325 Skilled Nursing Facility chain operating in 21 states
• Regional Sales Director in nine states for thirty-six skilled nursing facilities
• Led sales and marketing efforts of 36 admissions directors and nurse liaisons to meet daily census goals
• Conducted extensive formal and informal sales training sessions to increase skills of SNF admissions and leadership teams
• Partnered with other regional team members to conduct annual mock state surveys to ensure successful annual survey results

Company Overview: IHS, a 180 facility national chain with operations in 47 states (taken over by Trans Health in 2002)

• Provider Relations Representative for 18 skilled nursing facilities in Nebraska and Western Iowa
• Directed the sales and marketing efforts of 11 admissions directors and facility leadership teams to ensure daily census goals were met
• Fostered strong, positive relationships with key referral sources in hospitals and with physicians to increase admissions
• Conducted sales trainings for admissions directors and SNF leadership teams

• Company Overview: A two hundred eighty-seven bed regional referral center in Kearney, Nebraska, providing specialty care to over 350,000 residents in Central and Western Nebraska and Northern Kansas
• Physician Relations Representative responsible for:
• Promotion of acute, psychiatric and ancillary services and specialists to referring hospitals and physicians
• Support of physician recruitment and recognition efforts for a Medical Staff of over 120
• Increased patient referrals and hospital admissions by 43% over seven years
• Contracting and credentialed over 400 providers into Provider Sponsored HMO, Pioneer Health Plan