Sonia Samuel
Novi
Summary
Aspiring business professional with a focus on the fashion industry, experienced in supporting a local brand at New York Fashion Week through design assistance, logistics, and press outreach. Established strong relationships with media and agencies, enhancing brand visibility. Proven leadership skills demonstrated as Varsity Swim Captain and through nonprofit volunteer work, successfully coordinating fundraising and community initiatives.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Fashion Week PR & Press Intern
Taj Cottage
New York
02.2024 - 02.2024
- Coordinated press outreach for Taj Cottage, enhancing brand visibility through engagements with Harper’s Bazaar and ELLE Magazine.
- Assisted in backstage PR and marketing efforts during NYFW, managing designer and collection coverage.
- Engaged journalists, stylists, and industry professionals to broaden industry network.
Fashion Week Logistics Intern
Taj Cottage
New York
01.2023 - 02.2024
- Coordinated outreach with model agencies to scout and schedule talent for runway shows and photoshoots.
- Supported designer in communications with venue staff and production partners to align creative direction with operational goals.
- Collaborated with event staff and backstage teams to manage logistics on show day.
Fashion Design & Development Intern
Taj Cottage
Novi
12.2023 - 02.2024
- Designed innovative assets, including logos and titles for two collections displayed at New York Fashion Week.
- Led collaborative efforts with the global design team to enhance the company website.
- Coordinated with external vendors and creative partners to execute marketing strategies for collections.
Varsity Swim Captain
Wildcat Atheltics
Novi
12.2023 - 11.2024
- Led varsity swim team as captain,
- Coordinated fundraising initiatives, raising $5,500 for team operations and resources.
- Partnered with Underground Printing to design and supply team apparel.
- Organized team bonding and team development events.
Fundraising Coordinator
A Girl Like Me Inc.
Detroit
02.2023 - 05.2023
- Collaborated with the founder to enhance community outreach for teen mothers in Metro Detroit.
- Executed fundraisers that secured over 200 essential resources and engaged more than 15,000 community members.
- Established partnerships with donors, sponsors, and community stakeholders to boost company visibility.
Education
Bachelor of Arts - Economics And Communications & Media
University of Michigan
Ann Arbor, MI05-2029
Certificate - Fashion PR & Marketing
Parsons School of Design - The New School
New York, NY08-2025
High School Diploma -
Novi High School
Novi, MI05-2025
Skills
- Brand strategy & marketing
- Project management & organization
- Trend awareness & visual merchandising
- Effective communication & public relations
- Decision-making & strategic planning
- Team leadership & creative collaboration
Accomplishments
- Varsity Swim Captain
- National Society of High School Scholars
Certification
- Inside LVMH
- Fashion PR and Marketing | Parsons School of Design
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Timeline
Fashion Week PR & Press Intern
Taj Cottage
02.2024 - 02.2024
Fashion Design & Development Intern
Taj Cottage
12.2023 - 02.2024
Varsity Swim Captain
Wildcat Atheltics
12.2023 - 11.2024
Fundraising Coordinator
A Girl Like Me Inc.
02.2023 - 05.2023
Fashion Week Logistics Intern
Taj Cottage
01.2023 - 02.2024
Bachelor of Arts - Economics And Communications & Media
University of Michigan
Certificate - Fashion PR & Marketing
Parsons School of Design - The New School
High School Diploma -
Novi High School
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