Sonika

•Developed and executed highly effective SEO strategies, driving substantial online visibility, and ensuring top-ranking search results.
• Adept in analyzing market trends, leveraging data-driven insights to inform strategic decision-making and capitalize on emerging opportunities.

•Conducted in-depth market analysis and research to keep ahead of industry trends and establish unique and successful marketing tactics.
• Created compelling Ads for Paid, Owned, and Earned Social media marketing on Facebook, Instagram, Youtube, and Pinterest.
• Led the creative development of engaging and effective Facebook ad content, which enhanced brand visibility and drove significant customer engagement.

•Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs.

•Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.

• Managed and optimized a cutting-edge social media and digital marketing strategy, resulting in tremendous brand exposure and unprecedented audience engagement.
• Led the development of appealing commercials across earned, owned, and paid social media platforms, utilizing inventive content variety and systematic testing to enhance promotional impact.
• Led the way in data-driven approaches by rigorously evaluating social media content and promotional strategies, leading to significant gains in engagement and great conversion rates.
• Skillfully assessed and analyzed key performance indicators in order to assess and improve the success of social media marketing campaigns, always refining plans for optimal efficacy.
• Used sophisticated demographic targeting strategies to increase engagement and produce excellent conversions, continuously exceeding performance targets and increasing the brand's market visibility.

•Used Adobe Creative Suite to design initial campaign concepts.

•Worked with HootSuite and Google Analytics to create information uniformity.

Successfully collaborated with Wright State University as a key contributor to a 7-week-long Paid Google Ad search campaign through Google Ad Words, as well as an impactful Influencer campaign, achieving remarkable results and elevating brand visibility. Demonstrated exceptional problem-solving skills by mastering various marketing-related case studies, showcasing an analytical mind-set and ability to devise innovative solutions. Spearheaded a comprehensive social media content analysis project for the esteemed University of Dayton, meticulously examining and evaluating their Facebook and Instagram channels to provide valuable insights and actionable recommendations.

• 3.6 GPA