Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sonja Bivins

Sonja Bivins

Birmingham,AL

Summary

Dynamic professional with extensive expertise across diverse environments, encompassing technical, operational, educational, and sales sectors. Exhibits exceptional competence in client relationship acquisition and management, strategic problem-solving, and solution development, complemented by robust training, teaching, and mentorship capabilities, all bolstered by advanced and highly adaptive leadership written and verbal communication skills that enhance engagement, motivation, and produce high satisfaction outcomes. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

21
21
years of professional experience

Work History

Executive Sales Manager

Blue World Pools, Inc.
02.2020 - 08.2024
  • Managed high-volume sales operations, coordinating 100+ daily in-home comprehensive sales presentations across 11 states overseeing 175 Field Representatives
  • Achieved 40% qualification-to-conversion rate through optimized credit analytics and streamlined income verification and approval protocols.
  • Conducted logistics surveys through virtual property assessments increasing likelihood of site approvals and higher ticket sales conversions
  • Enhanced training programs and performance incentives, increasing representative retention by 30% during peak periods.

Shop Manager

Conejo Imports
03.2015 - 10.2018
  • Directed daily operations for luxury automotive repair facility serving 50+ high-end clients monthly.
  • Launched targeted email marketing campaigns achieving 86% client retention rate and 22% increase in upselling revenue.
  • Managed insurance claim processing through ccc one platform, streamlined payment tracking and reduced processing times.
  • Updated record-keeping systems to ensure 100% compliance with California EPA bio-hazard management requirements.
  • Obtained California Wholesale Auto Broker license facilitating luxury vehicle acquisition, overseeing inventory.
  • Managed customer complaints and service issues, established and maintained customer satisfaction scores and achieved a consistent overall 4.2 + rating on key customer review sites
  • Performed payroll duties and light booking for accountant handoff, responsible for accounts payable and receivable

Higher Education Textbooks Account Executive

SAGE Publications Inc.
08.2008 - 02.2015
  • Executed consultative sales strategies across 12 plus major academic disciplines, maintaining relationships with several hundred university professors, TA’s and faculty members
  • Managed extensive territory and account portfolios spanning 6 states and Canada in Higher Education textbook adoption consistently exceeding $2.1 million annual revenue target by 15-20% on average
  • Performed detailed competitive intelligence analysis and proprietary market research consistently meeting and exceeding quarterly sales targets.
  • Demonstrated superior product knowledge across 50+ ever changing textbook titles, achieving 24-29% competitive displacement rate year on end.
  • Managed complete sales cycle documentation in Oracle Database CRM Sales Force Automated platform on a daily basis with high accuracy optimizing real-time sales analytics and bi-annual territory planning for book sample distributions

Senior Loan Originator

Rafeh Real Estate and Investments
03.2006 - 08.2008
  • Guided clients through mortgage applications, detailed supporting documentation and submission requirements achieving a 35% 1st time acceptance rate increase for underwriting approval
  • Cross- Collaborated with multiple stakeholders including Brokers, Title agents, Appraisers, Inspectors, Contractors, RE agents etc. to ensure seamless transactions.
  • Counseled clients on financial commitments, enhancing comprehension for first-time homebuyers and refinancing resulting in higher conversion rates with additional points charged increasing loan commissions by 10-20% on prime paper loans
  • Maintained strong client relationships, fostering informed decision-making during financial stress.
  • Utilized loan origination software for efficient application processing and document management as well as extensive CRM data entry.

Branch Manager/Senior Loan Officer

Windsor Capital Mortgage
11.2004 - 03.2006
  • Operated autonomous branch office, managing loan origination across A-paper through sub-prime markets.
  • Trained and mentored new loan officers in licensing requirements and industry best practices for direct recruitment through corporate office.
  • Assisted in Processing to reduce outsourcing costs to independent Processors decreasing turn times for underwriting submissions by 20% or better during off peak periods with significant fee reduction and reduced delays in completing loan packages.
  • Used Encompass and Calyx loan origination systems for processing and underwriting.
  • Maintained 100% compliance with state lending regulations and maintained proper record-keeping practices in anticipation for random documentation audits.

Substitute to Full-Time Emergency Credential Teacher

Antelope Valley Union High School District (AVUHSD)
04.1999 - 10.2004
  • Delivered comprehensive instruction in Algebra, Business Information Systems, Business Math, and English to 120+ students annually across grades 9-12.
  • Maintained strict adherence to district testing protocols, responsible for semester assessments and final grades.
  • Fulfilled traditional teaching duties including developing lesson plans, parent conferences, comprehensive classroom management, textbook inventory, attended all school and district meetings.
  • Collaborated with support staff to create effective learning environments for at-risk students.

Education

Master of Business Administration - undefined

Webster University - School of Business and Technology
California
10.2002

Bachelor of Science - Psychology

Jacksonville State University
Jacksonville
08.1996

Skills

  • Strong Communication and Interpersonal Skills-active listener, empathic, supportive
  • Technical and Analytical skills-adherence to protocols, data collection, research
  • Leadership Skills- adaptive, resilient, patient, ethical
  • Problem-solving & Critical Thinking- observant, attentive to detail, reflective, pattern recognition
  • Collaborative mindset- eagerness to learn, high emotional intelligence, Intuitive
  • Proven ability to learn quickly, retain knowledge, and apply new skill sets in achieving mastery

Timeline

Executive Sales Manager

Blue World Pools, Inc.
02.2020 - 08.2024

Shop Manager

Conejo Imports
03.2015 - 10.2018

Higher Education Textbooks Account Executive

SAGE Publications Inc.
08.2008 - 02.2015

Senior Loan Originator

Rafeh Real Estate and Investments
03.2006 - 08.2008

Branch Manager/Senior Loan Officer

Windsor Capital Mortgage
11.2004 - 03.2006

Substitute to Full-Time Emergency Credential Teacher

Antelope Valley Union High School District (AVUHSD)
04.1999 - 10.2004

Master of Business Administration - undefined

Webster University - School of Business and Technology

Bachelor of Science - Psychology

Jacksonville State University

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