Sonja Simonovic
Sturtevant,WI
Summary
Aesthetic Experience Manager - Wisconsin
Dynamic individual with hands-on experience in the aesthetics industry. Talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for competitive nature, adaptability, relatability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals. Combines clinical knowledge with strong business acumen and relationship-based sales to influence decision-makers, expand market presence, and elevate brand impact.
Overview
2026
2026
years of professional experience
Work History
Owner & Aesthetic Director
Beauty Blvd Aesthetics
2017 - Current
- Built and scaled a successful aesthetics business with consistent year-over-year revenue growth in a competitive market.
- Drive direct sales skincare through consultative selling, promotions, and partnerships with a Nurse Injector
- Conduct in-person and virtual consultations, education, and follow-ups to convert leads and increase product adoption.
- Lead promotional events and campaigns to increase product awareness, expand market share, and sales
- Build strong customer loyalty programs
- Manage a team and booth renters, providing sales coaching
Aesthetician/Sales Associate
Ulta Beauty
2016 - 2017
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
- Performed various facial treatments
- Engaged with customers to build rapport and loyalty.
Brand Development & Sales Coordinator
Luxe Lash & Skincare
2014 - 2016
- Managed B2B and B2C account relationships with spas, salons, and client accounts using CRM tools
- Launched new product lines and introduced services into new locations through education and partnership development.
- Executed marketing and promotional campaigns
- Negotiated pricing, service packages, and long-term partnerships
- Managed 50+ Freelance + Contract accounts
Education
B.S. - Business Marketing
University of Wisconsin Parkside
Licensed Aesthetician -
The Salon Professional Academy
WisconsinSkills
- Sales presentations
- CRM software
- Teamwork and collaboration
- Customer service
- Problem-solving
- Negotiations
- Goal oriented
- Outgoing personality
- Relationship building
- Client relationship management
- Account management
Accomplishments
- Successfully built an aesthetics brand and customer base from the ground up
- Increased clinic revenue year-over-year through targeted sales strategies
- Spearheaded customer experience and retention initiatives with high conversion rates
- Strong understanding of aesthetic product
Timeline
Owner & Aesthetic Director
Beauty Blvd Aesthetics
2017 - Current
Aesthetician/Sales Associate
Ulta Beauty
2016 - 2017
Brand Development & Sales Coordinator
Luxe Lash & Skincare
2014 - 2016
B.S. - Business Marketing
University of Wisconsin Parkside
Licensed Aesthetician -
The Salon Professional Academy