Loving the beauty industry, I leveraged my role at Ulta Salon to rebuild a significant clientele, mastering advanced haircutting and exceptional client communication. As a 20 year owner of Robert Severo Signature Salon, my leadership and strategic vision propelled us to the top salon in Orlando. Known for adaptability and trendsetting, my educational contributions with John Paul Mitchell Systems underscore my commitment to excellence, innovation, and team building.
Successfully meeting goals, Rebuilding a clientele after a move from 38 yrs in Orlando with the same company. Cuts, colors, corrections, hair extensions.
Successfully delivered exceptional consultations to ensure clear communication pertaining to end result of service. Professional Cuts, colors, hair extensions.
Transferred to Charlotte, NC to be closer to family.
Developed business strategies and professional skill sets that took our Salon and Day Spa team to winning #1 Salon and Day Spa in Orlando, 2006, chosen out of over 54,000 Salons at the time. Created a successful team of 10 hairdressers, 2 nail techs, 2 estheticians, several massage therapists, 3 assistants, and 3 front desk staff. Also offered permenant make-up and Botox/ filler services from a licensed and local Doctor quarterly. Seven years in we approached 500k in service dollars. Also
called by the Secret Service in 2008 to perform on site hair and make-up services for John Kerry's press appearance for his Presidential bid. Took part in local events and created fashion shows to support our community.
Trained East coast, West coast, with some of the biggest names and trend setters in the industry. Taught at professional Salons and schools in their cosmetology program, bringing the latest trends to life, showcasing the color, it's application techniques and the JPMS products to support the look. Repeatedly choosen as part of design team at the biggest hair show in the country, Orlando. Responsibilities: Model Call, story boarding their look, doing the hair in the hotel next door over a coarse of 3-4 days, getting models to wardrobe and to stage in a timely fashion for the Global Artist to take the stage.
Certified for each collection I taught. Too many to list.