Sonja Tolmack
Irvine,CA
Summary
Industrious Marketing Professional driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Driven to inspire and influence others with passion and creativity. Prepared to excel in all areas necessary to complete appointed tasks.
Overview
17
17
years of professional experience
Work History
Trade Marketing Manager
E. S. Kluft & Co.
07.2021 - Current
- Managed design, development, and distribution of all in store POP.
- Designed and oversaw development of all in store branding and marketing assets.
- Designed in store shop-in-shop displays and oversaw and coordinated installation of over 25 custom stores per year.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Developed strong partnerships with key accounts, resulting in increased sales and market share.
- Designed and coordinated construction of all trade show booths; permanent and temporary for seasonal, international trade shows 4 times annually.
- Managed successful trade shows by coordinating with vendors, sales teams, and event staff - including design, construction, hotels, catering, talent, etc.
- Managed annual department budgets.
Global Marketing Specialist
Fox Racing Inc
01.2018 - 05.2020
- Managed global trade marketing projects from conception to execution
- Oversaw point of purchase design and production - design POP in Adobe Suite and managed vendor orders
- Created brand guidelines and merchandising directives
- Created special event marketing and displays for trade shows, large-scale sporting events and sales meetings
- Designed and installed Shop in Shop Program
- Designed seasonal window display design and oversaw production management
- Coordinated display design production and installation with suppliers
- Developed brand marketing initiatives in conjunction with wholesale dealers
- Managed annual department budgets and was responsible for reducing annual spend by 20%, resulting in hundreds of thousands of dollars saved through performing vendor audits and managing PO’s
- Managed orders for promotional items for B2B and B2C consumers
- Planned in-house events, including budget management, design, venue, vendor coordination and production planning
Retail Marketing Coordinator
Fox Racing Inc.
01.2017 - 01.2018
- Coordinated incoming and outgoing projects
- Managed point of purchase design and production
- Managed special event marketing and displays for trade shows, sporting events, and sales meetings
- Installed Shop in Shop Programs
- Executed seasonal window display design and production management
- Coordinated production and installation with large suppliers
- Worked with wholesale Dealers on national brand marketing
U.S. Visual Merchandiser
Fox Racing Inc
05.2015 - 01.2017
- Designed and set store and window displays and product placement
- Designed and produced trade show, sporting event, and sales meeting displays
- Managed travel, coordination with wholesale dealers for store displays
- Managed individual annual budget
District Visual Merchandiser
Oakley Inc
01.2013 - 04.2015
- Managed design and set store and window displays and product placement
- Set up new store openings/initiate floor sets
- Oversaw special event displays and coordinated travel for those involved in the execution of the displays
Sales Associate/Visual Merchandiser
Oakley Inc
11.2007 - 01.2013
- Responsible for retail sales and customer service
- Set store displays and product placement
- Assisted with product education
- Managed inventory and organization of products and displays
Education
Bachelor of Arts - Fashion Merchandising
Academy Of Art University
San Francisco, CA05.2017
High School Diploma -
Trabuco Hills High School
Mission Viejo, CA03.2007
Skills
- Adobe Creative Suite & Microsoft Office
- Project planning and development
- Operational improvement
- Budgets
- Team management
- Problem resolution
- Strong sense of urgency
- Communication
Timeline
Trade Marketing Manager
E. S. Kluft & Co.
07.2021 - Current
Global Marketing Specialist
Fox Racing Inc
01.2018 - 05.2020
Retail Marketing Coordinator
Fox Racing Inc.
01.2017 - 01.2018
U.S. Visual Merchandiser
Fox Racing Inc
05.2015 - 01.2017
District Visual Merchandiser
Oakley Inc
01.2013 - 04.2015
Sales Associate/Visual Merchandiser
Oakley Inc
11.2007 - 01.2013
Bachelor of Arts - Fashion Merchandising
Academy Of Art University
High School Diploma -
Trabuco Hills High School
Similar Profiles
Keith NelmesKeith Nelmes
Receiving & Warehouse Lead at E.S. Kluft & CompanyReceiving & Warehouse Lead at E.S. Kluft & Company
Daniel MuñozDaniel Muñoz
Mattress Builder at E.S Kluft & Company, INC.Mattress Builder at E.S Kluft & Company, INC.
Yamilet Tineo DuranYamilet Tineo Duran
Shipping Office Clerk at E.S. Kluft Mattress WarehouseShipping Office Clerk at E.S. Kluft Mattress Warehouse
Jacob StewartJacob Stewart
Crew Member at McDonald'sCrew Member at McDonald's
Metin UZKUTMetin UZKUT
Process Engineer at LabelB Inc.Process Engineer at LabelB Inc.