Sonja Williams
Atlanta,GA
Summary
Marketing and brand communications professional with 3+ years of experience managing multi-workstream brand initiatives across corporate and agency environments. Strong in coordinating cross-functional teams, organizing complex programs, and delivering clear, on-brand content and reporting that support strategic decision-making. Known for detail-driven execution, strong communication, and bringing structure and clarity to fast-paced marketing teams.
Overview
6
6
years of professional experience
Work History
Account Executive / Project Manager
Trade School | Assigned to The Home Depot, Orange Apron Media
08.2024 - Current
- Manages multi-workstream brand projects by tracking asset delivery, coordinating approvals, and ensuring campaign materials publish on schedule and in alignment with brand standards.
- Develops and reviews communication materials including leadership updates, brand storytelling content, and internal messaging to ensure clarity, consistency, and alignment with organizational priorities.
- Coordinates cross-functional brand initiatives by partnering with creative, strategy, analytics, and production teams to maintain alignment on timelines, deliverables, and day-to-day execution needs.
- Builds and organizes presentation decks such as briefs, updates, and reporting materials used by senior leadership to support brand planning and decision-making.
- Oversees end-to-end project workflows from intake through delivery, managing timelines, status updates, resourcing, and quality standards to meet brand expectations.
- Guides creative teams with brand and platform requirements, sharing specs, best practices, and channel insights to ensure accurate, on-brand asset development.
Content Creator
Sonja Williams
04.2020 - Current
- Creates and scales multi-platform content across TikTok, Instagram, and YouTube, growing a community of 75K+ through trend-driven storytelling and platform-native voice.
- Applies basic SEO and keyword research to optimize titles, captions, and on-platform content, improving visibility and engagement across TikTok, Instagram, and YouTube.
- Produces end-to-end content (ideation, filming, editing, and publishing) and engages daily with followers to strengthen community connection and retention.
- Analyzes content performance and audience behavior to inform strategy, improve engagement, and guide monetization opportunities.
Account Coordinator
BBDO ATL
09.2022 - 08.2024
- Monitored social media content and campaign performance across Instagram, Twitter, Facebook, and YouTube, partnering with creative and strategy teams to ensure posts aligned with brand voice and platform behavior.
- Optimized LinkedIn posts and social copy for B2B announcements, product updates, and campaign milestones, ensuring clarity, accuracy, and consistency with brand messaging.
- Coordinated multi-channel publishing workflows, scheduling content through social management platforms, identifying optimization opportunities, and adjusting posting cadence based on performance trends.
- Conducted competitive and channel research, summarizing trends and insights that informed creative approaches, brand POVs, and audience engagement strategies.
Project Coordinator
Northwestern Medicine
08.2020 - 09.2022
- Coordinated departmental workflows by managing schedules, organizing documentation, supporting meeting prep, and maintaining communication materials for leadership and staff.
- Maintained detailed records and reporting to support accuracy, operational clarity, and cross-functional alignment.
- Collaborated with internal partners to gather information, troubleshoot discrepancies, and ensure delivery of clear, timely project updates.
Education
Bachelor of Science (B.S.) - Media & Cinema Studies
The University of Illinois Urbana-Champaign
Urbana-Champaign, IL05.2021
Skills
- Brand Marketing
- Vendor Coordination
- Adobe Creative Suite
- Project Management
- Campaign Coordination
- Copywriting & Editing
- Cross-Functional Collaboration
- Presentation Development
- Social Media Management
ADDITIONAL INFORMATION
- HubSpot Academy
- Social Media Marketing Certification
- Institute of Advanced Advertising Studies
- 4A's Alumni
Timeline
Account Executive / Project Manager
Trade School | Assigned to The Home Depot, Orange Apron Media
08.2024 - Current
Account Coordinator
BBDO ATL
09.2022 - 08.2024
Project Coordinator
Northwestern Medicine
08.2020 - 09.2022
Content Creator
Sonja Williams
04.2020 - Current
Bachelor of Science (B.S.) - Media & Cinema Studies
The University of Illinois Urbana-Champaign