Sonjia Romero
Simi Valley,CA
Summary
A seasoned executive with 25 years of experience spanning luxury sales, operations, design, retail, wholesale, product development, website development, social media creation, digital and print advertising, creative direction, and inventory management. Proven track record of driving business growth, leading teams, and achieving outstanding results across multiple industries, including luxury jewelry and products, finance, property management, and consulting. A strong entrepreneur with expertise in scaling businesses, enhancing customer experiences, and optimizing operations. Adept at leading cross-functional teams, developing strategic plans, and executing complex initiatives that deliver measurable outcomes.
Overview
14
14
years of professional experience
Work History
Sales and Marketing Director
Outsource Financial Services
07.2024 - Current
- Analyzed sales and marketing data for improved strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports to CEO.
- Created content and promotional materials to drive engagement and conversions.
- Built strong relationships with industry professionals and influencers.
- Oversaw preparation of marketing copy, images, videos, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Executive Consultant
Various Clients
11.2020 - Current
- Provided consulting services for luxury brands, financial advising, mortgage lending, and property management.
- Advised high-net-worth individuals and organizations on investment strategies, asset management, and financial planning.
- Guided luxury dealerships in finance management and training, streamlining operations and improving client engagement.
- Drove the digital transformation of the business, implementing strategies that resulted in 100% of sales being executed through remote and digital experiences.
- Led the development of the brand’s e-commerce platform, optimizing online sales processes and enhancing the customer shopping experience.
- Created and executed digital marketing campaigns across social media, SEO, and content creation, boosting brand visibility and driving customer engagement.
- Oversaw retail operations, product development, and merchandising strategies to enhance brand image and drive sales growth
- .Managed cross-functional teams in the development and execution of marketing campaigns, store layout designs, and customer engagement initiatives.
- Increased brand presence through targeted luxury marketing campaigns and innovative product offerings.
Founder and CEO
Carmel Jewelry Group LLC
05.2011 - 12.2024
- Managed all aspects of a luxury jewelry business, including retail, wholesale, digital and print advertising, and inventory management.
- Increased Northern CA store revenue by 100% within the first year through strategic marketing, refined sales tactics, and superior customer experience.
- Developed and launched private luxury collections for VIP/UHNW clients, focusing on high-profile events and estate evaluations.
- Led a team of 35 authorized wholesale accounts, driving growth and improving client relationships across both retail and wholesale channels.
- Directed operations for multiple retail locations, ensuring efficient inventory management, sales training, and product merchandising.
- Managed the P&L, achieving high revenue growth and recognition for excellence in merchandising and retail operations
Education
No Degree - Business And Art
University of Colorado At Boulder
Boulder, CO05.1992
Skills
- VIP Client Collection Design
- Tailored Services for High-Net-Worth Individuals
- Sales Strategy Development
- Luxury E-Commerce Execution
- Leadership Development
- Leadership Training Experience
- Luxury Brand Website Management
- Luxury Product Advertising
- Retail Operations Management
- Financial Management Expertise
Timeline
Sales and Marketing Director
Outsource Financial Services
07.2024 - Current
Executive Consultant
Various Clients
11.2020 - Current
Founder and CEO
Carmel Jewelry Group LLC
05.2011 - 12.2024
No Degree - Business And Art
University of Colorado At Boulder
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