Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Sonny Lopez

Lauderhill,FL

Summary

Accomplished Events Director and Media Strategist with a proven track record, enhancing brand visibility through strategic planning and relationship building. Successfully led cross-functional teams, Expert in decision-making and communication, driving impactful results in high-profile events and media campaigns.

Overview

16
16
years of professional experience

Work History

Events Director/Media Strategist

LGG Events/Club Sabroso Radio Network
02.2022 - Current

From concept to execution, established Club Sabroso Radio Network as a well respected international platform for Electronic dance Music. Currently broadcasting 24 hours a day on the platform (www.clubsabrosoradio.com) and weekends on certain Syndicated FM Stations in the Dominican Republic.


  • Led cross-functional teams in planning and executing large-scale events from concept to completion.
  • Established budgets for events, monitoring expenditures to adhere to financial goals without compromising quality.
  • Boosted brand visibility through targeted marketing campaigns and strategic social media presence, driving increased inquiries for event services.
  • Recent Event Cities: Miami, New York, Cabarete, Punta Cana
  • Writer, curator and voice of The Club Sabroso Radio Show. Dominican Republic's #1 Dance Music podcast. among top 40 in Latin America.
  • Oversee all programming on our 24 hour Network;


Loyal listeners in over 162 Countries globally.

Reach: 1.6 Million

Impressions: 9.8 Million

Profile Visits: 104 K

* Verified Through Meta Analytics as of Sept 2025


Media Specialist

Freelance
02.2013 - 02.2022
  • Developed engaging multimedia content for diverse client needs.
  • Collaborated with clients to define project scope and objectives.
  • Managed social media campaigns, enhancing brand visibility and engagement.
  • Conducted market research to inform content strategies and trends.
  • Clients included:


Stoli Vodka, Chivas Regal, Lionsgate Films, RedBull, Capitol Records, Universal Music Group, Toronto Film Festival, Sully & Son Apparel, Self Magazine, Hypebeast.com

(Canada), Latinvo Agency NYC, Heineken, Continental Airlines, Open Bar Music among many others.

Events Director

Pink Elephant NYC/ Tokia Nightclub
01.2013 - 03.2015
  • Coordinated logistics for high-profile events, ensuring seamless execution and guest satisfaction.
  • Developed event concepts aligned with client objectives, enhancing overall experience and engagement.
  • Managed vendor relationships, negotiating contracts and maintaining quality service standards.
  • Oversaw event budgets, implementing cost-saving strategies while maximizing resource allocation.
  • Booked talent and coordinated promotion teams and media strategy

International Tour Manager

Unmanageable Artists
01.2010 - 01.2013
  • Coordinated logistics for multi-city tours, ensuring seamless travel and accommodation arrangements.
  • Managed artist schedules, optimizing time and resources to enhance productivity.
  • Collaborated with venue staff to execute event setups and technical requirements efficiently.
  • Developed and implemented tour itineraries, prioritizing key milestones and deliverables.


Clients include some of the biggest Electronic Music Artists in the world:

Roger Sanchez

Laidback Luke

Ferry Corsten

DJ Pierre

Dennis Ferrer

Among many others..

Education

Associate of Arts - Audio Engineering

Institute of Audio Research
New York, NY

No Degree - Communications Wire/Radio

United States Marine Corps
Jacksonville, NC

Associate of Arts - Digital Communications And Media

Southwestern College
Chula Vista, CA

Skills

  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Decision-making
  • Team Leader

Accomplishments

    United States Marine Corps veteran

    Events Director: Increased overall club revenue over 100% in 3 months through analytics with special emphasis on Talent

    Buying, Marketing, Promotions, and Public Relations.

    Raised capitol for special events through sponsorship opportunities through our liquor distributors and

    brands (committed spends) in addition to industry contacts.

    More than doubled Corporate Events, Film Shoot and Private events revenue after implementing a multi-platform marketing strategy to appeal to those type of clients.

    Strong Entertainment/Media contacts and References

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Events Director/Media Strategist

LGG Events/Club Sabroso Radio Network
02.2022 - Current

Media Specialist

Freelance
02.2013 - 02.2022

Events Director

Pink Elephant NYC/ Tokia Nightclub
01.2013 - 03.2015

International Tour Manager

Unmanageable Artists
01.2010 - 01.2013

Associate of Arts - Audio Engineering

Institute of Audio Research

No Degree - Communications Wire/Radio

United States Marine Corps

Associate of Arts - Digital Communications And Media

Southwestern College
Sonny Lopez