Sony Rane

· Developing and executing an overarching B2B communication strategy across online and offline channels that increases customer engagement and drives desired behaviors that support business priorities

· Serving as the central point of intake for all customer communication, prioritizing and consolidating all requests to inform our customer communication calendar and maximize customer engagement

• Owning written external communications, inclusive of providing copywriting and editing expertise

• Leveraging audience segmentation that move customers across a set of activities to drive desired behaviors

• Defining key performance indicators for each customer communication channel and tracking progress for continuous improvement

• Creating and owning project plans to ensure customer activation materials and events are delivered on-time

• Collaborating with Sales Enablement teammates to communicate and train the sales team

• Managed nurture marketing campaigns and customer targeting with data segmentation Wrote and copyedited blogs, website copy, thought leadership and other marketing materials Led the production of anonymous and branded written and video client success stories

· Strategic support for Central Region markets, talent, finance, leadership, and all-hands communications

· Designed and execute internal communication strategies that build brand, engage, and inform personnel and drive business results

· Ensured communications consider audience/rank and ensure consistency and alignment with EY’s priorities

· Edited the Central Region Daily News and providing local communications support for professional network groups and corporate responsibility efforts

· Developed leadership communications for Central Region leadership team, Office Managers, all-hands, etc.

• Strategic support for Central Region markets, talent, finance, leadership, and all-hands communications
• Designed and execute internal communication strategies that build brand, engage, and inform personnel and drive business results
• Ensured communications consider audience/rank and ensure consistency and alignment with EY’s priorities Edited the Central Region Daily News and providing local communications support for professional network groups and corporate responsibility efforts
• Developed leadership communications for Central Region leadership team, Office Managers, all-hands, etc.

• Assisted in the production of all elements of multi-channel fundraising campaigns
• Tracked individual, foundation, and corporate giving and reported on 30k in foundation grants
• Managed Junior Board of Directors, organizing activities, and tracking contributions
• Planned and managed annual benefit gala, end of year giving campaign, and spring fundraiser

• Conducted diagnostic tests to assess air sealing and energy-efficiency needs of residential units in low-income areas and made recommendations for improvement

• Managed and developed all marketing, outreach, and promotional activities and events Developed and implemented sustainability programs, gathered data, and tracked progress towards goals Recruited, coordinated, and trained University wide volunteer program with 300+ members Managed sustainability goals for major University contracts, including dining, janitorial, and waste

• Developed all marketing, outreach, and promotional activities and events
• Developed and implemented sustainability strategies and programs for all campus dining facilities
• Managed and publicized innovative commercial composting system for largest dining facility on campus Recruited and managed student volunteers for events, campaigns, programs, and student-run garden