Sonya Gonzalez

Work History

Controller

CTX Proscapes

01.2025 - 07.2025

As the executive leader for a direct-to-consumer landscaping company, I drive process improvements and streamline workflows across finance and operations. I collaborate closely with accounting teams and internal stakeholders to develop innovative solutions that enhance efficiency and reduce costs.
Key Responsibilities & Achievements:
Oversaw daily operations related to accounts payable, accounts receivable, and general ledger functions, enhancing accuracy and operational effectiveness.
Partnered with AP accounting to identify and implement process improvements and internal controls, ensuring proper coding to COGS or expenses, which improved profit margin reporting and month-end accuracy.
Managed government tracking and allocated funds to an Unearned Revenue account pending customer guidance, streamlining AR aging and improving reporting accuracy while reducing credits.
Established robust inventory reporting processes from external systems, ensuring accurate cycle and physical counts reflected correctly in the general ledger each month.
Conducted comprehensive monthly reviews and audits of balance sheet and income statement accounts, including AR, COGS, AP, and inventory, to maintain financial accuracy.
Developed a streamlined Month-End Closing process, reducing turnaround time from 6–8 weeks to 5–7 days through detailed reconciliations and reviews.
Managed fixed assets for acquisitions and refinancing activities, sourcing appropriate financing options, presenting them to the CEO, and coordinating with banking partners.
Handled the monthly filing of sales tax returns to ensure compliance.
Audited and adjusted billing for retainage, enabling precise month-end reporting of retained amounts by customer.
Delivered bi-weekly financial updates to executive leadership, including the CEO, VP of Operations, Investment Managers, and CPA, covering financial performance and year-over-year comparisons.
Collaborated with banking counsel on covenant quarterly reporting.
Continually identified and implemented process improvements, internal controls, and best practices to support company scalability and operational efficiency.

Financial Controller

Encore Stones/ARIA Stone Gallery

11.2022 - 01.2025

As the senior financial leader for a direct-to-consumer natural stone company, I spearheaded process improvements and streamlined workflows across finance, HR, and operations. I engaged with teams and stakeholders across multiple locations to develop innovative solutions that enhanced efficiency and reduced costs.
Key Responsibilities & Achievements:
Collaborated with leadership and key partners across four states to implement new processes for Accounts Receivable, Accounts Payable, and Rebate management.
Led the implementation of a new payroll system with a PEO, managing all HR functions including new hires, terminations, PTO, and weekly payroll processing.
Managed commission accruals and payouts, ensuring accuracy and timely disbursement.
Developed and executed a weekly review and reconciliation process for financial activities, significantly reducing month-end closing times.
Created and enforced a comprehensive Month-End Schedule covering all general ledger entries, including AR, COGS, AP, and inventory, reducing closing from 6–8 weeks to 5–7 business days.
Established a bi-monthly Rebate Process, improving payout accuracy to designers and fabricators.
Coordinated with Clover and Card Pointe to develop a daily process for posting customer deposits, minimizing errors and facilitating real-time communication with sales teams across locations.
Collaborated with Operations and Logistics Managers to implement quarterly physical inventory counts, replacing semi-annual counts for better accuracy.
Managed all sales tax filings for four locations across different states, including county tax filings.
Oversaw fixed asset tracking and filed property renditions for multiple locations.
Worked with banking counsel on quarterly BBR financial reporting and compliance certificates across six bank accounts.
Developed and distributed monthly financial reporting narratives, providing partners with clear insights for review.

Accounting Consultant

SG Business Consulting

10.2022 - 11.2022

I was engaged as a contract consultant for BVOH Consulting, supporting Electric Power Engineers in Bee Cave, Texas, on a project basis.
Key Responsibilities & Achievements:
Collaborated closely with the Revenue Accounting Manager to implement ASC 606 revenue recognition policies, transitioning from an ‘as-billed’ approach for engineering consulting to full GAAP compliance within a lender-imposed deadline.
Served as a reliable ‘right hand’ to the Revenue Accounting Manager, bringing meticulous attention to detail and strong analytical skills.
Followed established instructions to ensure the accurate and timely recognition of revenue in accordance with GAAP standards.
Reviewed approximately 400 client contracts to distinguish between long-term and short-term arrangements and identify the type of services provided.
Assisted with data entry and corrections within the ERP system ‘CORE’ to support accurate revenue reporting.

Financial Controller

Criteria Labs

12.2020 - 09.2022

As the executive leader and corporate finance officer for a privately held manufacturing firm specializing in packing assembly, testing, and customized products for government contractors, I directed complex negotiations with strategic vendors and clients, ranging from government agencies to contracting firms. I championed process improvements and streamlined workflows across all operations, engaging teams and inspiring stakeholders to enhance efficiency and reduce costs.
Key Accomplishments & Responsibilities:
Built and strengthened relationships with industry leaders, vendors, and customers, enhancing collaboration and business ties.
Collaborated with executive leadership on projects aimed at improving reporting accuracy and profitability.
Managed critical government contracts, including compliance with NIST-800-171 and other contracting requirements, while overseeing internal IT issues.
Developed comprehensive finance and accounting management processes, driving effective cash flow management, forecasting, funding, and strategic planning.
Designed and implemented a streamlined Month-End Closing process, reducing close time from 6-8 weeks to 5-7 business days through detailed reconciliations and account reviews.
Worked with banking counsel to establish lease agreements for equipment used in daily manufacturing operations.
Negotiated vendor relationships, increasing credit lines and improving credit terms, which enhanced purchasing power and cost control.
Initiated and managed Job Costing reporting, tracking materials, labor, equipment costs, and external sales commissions. This analysis uncovered profit margin issues, enabling strategic vendor management and standard project pricing, leading to reduced Cost of Sales and increased profitability.
Created a Non-Recurring Expenses report, providing management insights into job costs and proper coding for R&D and SG&A expenses.
Collaborated with the Director of Operations to drive revenue growth by enhancing client-facing processes and establishing weekly operational meetings to anticipate project issues and improve on-time delivery.
Managed all HR functions, including benefits administration, hiring, terminations, and organizing morale-boosting events, which increased productivity.
Developed budgets and forecasts in partnership with department managers; implemented weekly reviews that contributed to lowering Cost of Sales.
Reduced vendor liabilities by over $500K within six months through improved internal processes and stronger vendor relationships.
Launched internal reviews of revenue recognition, reducing errors by up to 30% through QA process enhancements.
Strengthened relationships with external IT vendors, supporting compliance with NIST 800-171 and CMMC standards, achieving a 95% compliance rating.
Managed commission processes, including annual audits and improving reporting, payment processes, and communication with external sales vendors.
Worked closely with operations to establish cycle counting for inventory, transitioning from manual tracking to structured inventory management, including setting up standard costing and reconciling GL balances.
Managed payroll for over 39 employees across Austin and Colorado locations.
Served as Office Manager, overseeing administrative functions and supporting overall office operations.
Provided ongoing consulting to enhance finance team processes and facilitate continuous improvement initiatives.

Chief Financial Officer and Controller

DoubleHorn LLC

04.2013 - 06.2020

Serves as executive leader and corporate finance officer for privately held technology firms specializing in cloud service brokerage and data analysis services. Directs complex negotiations with strategic vendors, business partners, and clients ranging from Fortune 500 technology companies to government agencies. Builds, mentors, and leads high performing teams, enhancing established capabilities while positioning the organization for future successes. Champions processed improvement and streamlined workflows throughout all operations, engaging with teams and inspiring internal stakeholders in creating innovative processes that increase efficiency and reduce overall costs.
Key Accomplishments & Responsibilities:
Engaged with leaders and key business partners from Amazon, Microsoft, Google, Rackspace, and other service providers, strengthening industry ties and improving relationships.
Led negotiations and corporate sale of product lines, partnering with internal and external stakeholders to facilitate transition of lines while establishing Reseller Partnership Agreements that will provide residual income post-sale.
Drove strategic pivot from DoubleHorn to LIFTR Insights, collaborating with executive leadership to sunset DoubleHorn’s products and services while positioning LIFTR for future operations through expanded offerings.
Secured critical government contracts with General Service Administration, delivering new revenue by positioning corporation for contracts with state and federal agencies as GSA designated Preferred Vendor.
Created corporate finance and accounting management practices from scratch, developing and deploying effective programs and processes that drive cash flow management, forecasting, funding, and strategic planning.
Collaborated with legal counsel on establishing termination agreements for clients and addressing liabilities stemming from vendor discrepancies, minimizing legal exposure while reducing costs in correcting issues.
Negotiated relationship with Texas Department of Information Resources, providing Infrastructure as a Service and Software as a Service solutions at established rates.
Directed Operations Department during short- and long-term operations, driving client-facing processes while engaging operations engineers in maintaining and enhancing established processes.
Drove corporate ERP transition from QuickBooks to SAGE, positioning company for enhanced efficiencies through automated customer billing while linking information between accounting, marketing, operations, and sales departments.
Reduced vendor liabilities $200K+ over one year period through new internal processes while positioning company for increased response to dynamic business conditions.
Launched internal review practices that audited service terminations with customers, identifying issues with services still provided after termination; efforts reduced monthly costs 35%.
Consultant – worked in a consulting capacity for last year and assisted the CEO with winding down and closing entity DoubleHorn
Consultant – Assisted LIFTR Insights in light accounting processes for beginning entity.

Chief Executive and Principal Consultant

SG Business Consultant LLC

06.2009 - 06.2020

Launched and leads specialized consulting firm focusing on establishing and maintaining accounting and financial management practices for small- and medium-sized firms. Engages with executive leaders on weaknesses and threats faced by client organizations, identifying business practices and implementing programs that meet business’ operational requirements. Enhances client operations through improved efficiency, decreased costs, and standardized financial management processes. During 2009 - 2013 in Nevada and Texas, I worked with some Consulting Agencies, as well as handling Consulting work through SG Business Consulting on a contract basis. Some of my customers included Criteria Labs, DoubleHorn, Game Tech International, Tri-Net, SNBL USA, Wind Energy Transmissions, LIFTR as well as other small businesses (JMF Materials, Fast-Aire, Running with Scissors, Hair by Vinia, Rockin A Grilling Supplies, Veterans Lawn Care).

Accounting Manager

Charles River Laboratories

11.2006 - 11.2009

Directed all accounting efforts for $1.1B pre-clinical and clinical laboratory services company. Hired, trained, and mentored exceptional accounting team, building cohesion and support for corporate goals and day-to-day operations. Delivered customized training solutions for the organization, tailoring materials for entry-level, supervisory, and professional staff.
Key Accomplishments & Responsibilities:
Standardized payroll distribution process, reducing workload of accounting personnel while establishing structured process ensuring accountability for timely delivery of employee compensation.
Directed payroll migration to new system for organization’s Nevada operations, implementing training initiatives for employees while also training payroll staff on new processes required.
Engaged with corporate leadership on the installation and beta-testing of new payroll system prior to implementation, providing input that had direct effect on company’s international platform migration.

Summary

Overview

Work History

Controller

Financial Controller

Accounting Consultant

Financial Controller

Chief Financial Officer and Controller

Chief Executive and Principal Consultant

Accounting Manager

Education

Some College (No Degree) - Accounting and Business Management

Bachelor of Science - Business and Finance

Skills

Certification

Professional Development

Work Availability

Accomplishments

Work Preference

Work Type

Work Location

Important To Me

Timeline

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