Website Designer
Self-Employed
Columbus, OH
05.2014 - 09.2022
- Managed website design projects for over 50 websites from start to finish, including discovery interviews, user personas, sitemaps, information architecture, wireframes, style guides and lead generation strategy
- Conducted in-depth research of competitor websites to understand user experience and design trends
- Successfully delivered over 75 lead generating digital marketing workshops to small businesses in Central
- Ohio, resulting in an increase of website traffic by 200%
- Created and implemented a standardized process for communication with all stakeholders which resulted in more efficient project completion by 15%
- Generated an average of 62.5 qualified leads per month for clients, resulting in a 10% increase in sales.
- Met with clients to discuss expectations regarding visual presentation, branding and e-commerce functionality.
- Provided front-end website development using WordPress, Hubspot and other editing software.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
