Summary
Overview
Work History
Education
Skills
Timeline
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SONYA SHIPLEY

Newnan,GA

Summary

Proven leader in the real estate and membership growth sectors, notably with Summit YMCA, where strategic marketing and negotiation skills led to significant membership increases. Excelled in customer service and Microsoft Office, achieving high satisfaction rates and exceeding sales targets. Demonstrated strong organizational abilities and teamwork, enhancing client experiences and fostering substantial business growth. Well-qualified with proven success in improving operations and solving problems. Highly proficient in building lasting relationships with key decision makers, customers and team members to further company goals. Ready to leverage training and experience to take on new professional challenges.

Overview

21
21
years of professional experience

Work History

Real Estate Agent

Self-Employed
05.2005 - 01.2022
  • Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
  • Negotiated, facilitated, and managed real estate transactions.
  • Advertised client properties through websites, social media, and real estate guides.
  • Maintained connections with clients to encourage repeat business and referrals.
  • Developed and maintained relationships with clients through networking, postcards, and cold calling.
  • Streamlined communication between all parties involved in transactions, ensuring smooth closings and satisfied clients.
  • Developed strong relationships with mortgage brokers, attorneys, and other professionals to streamline the home buying process for clients.
  • Negotiated favorable contract terms for clients, resulting in higher satisfaction rates and repeat business.
  • Assisted first-time homebuyers in navigating the complex real estate process, guiding them from pre-approval to closing.
  • Consistently stayed up-to-date on industry trends and best practices, attending professional development courses and seminars to better serve clients.
  • Reviewed market research data and changed sales plans accordingly.
  • Expanded client base through consistent networking events, maintaining a high level of customer service and professionalism.
  • Advised clients on staging techniques to enhance property appearance and increase buyer interest during showings.
  • Conducted comprehensive market analysis to identify opportunities for investors.
  • Enhanced client experience by offering personalized consultations tailored to individual needs and preferences.
  • Maintained up-to-date knowledge on local zoning regulations, providing valuable insights to both buyers and sellers throughout transactions.
  • Exceeded annual sales goals by implementing effective time management strategies and prioritizing tasks accordingly.
  • Organized open houses that showcased properties effectively, leading to increased interest and offers.
  • Tailored communication style to meet diverse client needs, building trust and rapport.
  • Consistently exceeded quarterly sales targets through diligent follow-up, persuasive negotiation, and focus on client needs.
  • Implemented targeted marketing campaigns for luxury properties, attracting high-net-worth individuals.
  • Achieved high customer satisfaction rate by providing personalized service and responding promptly to inquiries.
  • Boosted sales figures significantly, utilizing in-depth market analysis to price properties competitively.
  • Facilitated smooth closing transactions, coordinating between buyers, sellers, and legal representatives.
  • Educated clients looking to sell or buy on current market conditions, legal requirements, pricing, and mortgages.
  • Negotiated contracts with buyers and sellers to maximize customer savings.
  • Prepared and presented contracts and other legal documents to clients.
  • Reviewed and executed confidential documents, contracts and disclosures.

Director of Membership

Summit YMCA
10.2000 - 04.2005
  • Increased membership acquisition by developing strategic marketing campaigns and targeted outreach efforts.
  • Spearheaded the development of an online portal that provided members with easy access to important information such as event registrations or resources related to their specific industry needs.
  • Conducted regular analysis of membership data to identify trends or areas requiring further attention, ensuring continuous improvement in the organization''s membership services.
  • Contributed to budget planning by analyzing trends in membership revenue and forecasting future income based on current initiatives.
  • Managed a team of membership coordinators, providing guidance and support for their professional development.
  • Enhanced communication channels with members through regular newsletters, email updates, and social media engagement, keeping them informed about relevant news, events, and resources available through their memberships.
  • Revamped existing sponsorship packages that led to an increase in corporate partnerships supporting various programs within the organization.
  • Built relationships with customers and community to establish long-term business growth.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Organized promotional events and interacted with community to increase sales volume.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Education

Bachelor of Science - Parks & Recreation

Wingate University
Wingate, NC
05.1983

Skills

Strong organizational skills

Excellent teamwork

Highly Professional

Negotiation

Lead Follow Up

Administrative Support

Proficient in Microsoft Office

Market research data entry

Problem-Solving

Self Motivated

Experienced in Customer Service

Timeline

Real Estate Agent

Self-Employed
05.2005 - 01.2022

Director of Membership

Summit YMCA
10.2000 - 04.2005

Bachelor of Science - Parks & Recreation

Wingate University

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SONYA SHIPLEY