Summary
Overview
Work History
Education
Skills
Certification
Timeline

SONYA MAGETT

Brooklyn,NY

Summary

Experienced marketing content manager with 5+ years of experience in social media, content marketing, and AI prompt writing. Proven ability to drive brand recognition and engagement through creative campaigns. Adept at using data analytics to develop marketing strategies and implement innovative solutions. Applying for a position to project manage creation of high-quality content that optimizes customer or target user experience for website, social media, and more.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing Content Manager

Samsung
11.2019 - 12.2022
  • Campaign success stories: -BTS social campaign 6/1-8/15: 2.5M earned + owned mentions, 2M impressions, 228K engagements, 172 likes, 49K shares -Mother's Day campaign: 102K visits in 12 days -Sustainability section launch: 66K (560%+ benchmark), 170M impressions (82%+ benchmark) Social 1.3M impressions -Explore section increased Conversion Rate YOY 135% (2022), Continuation Rate 123% (2021), visitor QOQ 90% (Q4-Q1 2022), Revenue Per Visitor 67% YOY 2022, and decreased Bounce Rate 35%
  • Liaison between CX website team and external partners, internal Mobile, Home Entertainment, Home Appliance teams, legal, product marketing, influencer marketing, and public relations/communications teams to create authentic storytelling with curated buying solutions
  • Play instrumental role in creative planning and review sessions, working with stakeholders and agencies to create national articles and localize global content for website and social media
  • Route reviews, edits and approvals
  • Content asset distribution for website articles, social media, brand apps, and CRM
  • Provide input into integrated marketing campaigns' strategy, including roadmap, channel strategy, campaign activation, and partnership development
  • Find new ways to integrate influencer content/activations into cross-channel, digital marketing, and experiential activities with measurement objectives
  • Generate effective marketing strategies which led to increased profit margins through placement of new product introductions in articles and social media
  • Launched internal marketing cloud communications newsletter
  • Produced original, creative content for promotional advertisement of new product launches and marketing materials for Samsung Marketing Cloud
  • Conduct content audits to identify gaps and redundancies
  • Work with agile scrum team and partner agencies to implement new processes, procedures, and documentation with task management systems
  • Provide editorial guidance to agencies' copywriting teams
  • Work with marketing teams, scrum teams, and front-end development professionals to coordinate publishing of website articles
  • Update content marketing calendar in Jira, Confluence, and Smartsheet for editorial calendar, planning, production schedule and delivery deadlines
  • Evaluate consumer preferences, market trends, and historical data
  • Leverage industry trends and competitive analysis to increase engagement, down-the-funnel, and conversion

Social Media Manager

Amazon/Audible
01.2018 - 01.2019
  • Fulfilled requests by stakeholders-Communications, Marketing, PR, HR, and Customer Service to ideate, create briefs, social content, and identify amplification opportunities across social platforms, website, and internal employee newsletter
  • Managed and coordinated owned-voice elements for HR recruitment marketing initiatives: LinkedIn, Twitter, Instagram, and Glassdoor
  • Used Sprinklr to schedule posts, analyze conversion, generate monthly and quarter analytics reports to share measurable results

Social Media Specialist

CAA-GBG Global Brands Group
01.2018 - 06.2018
  • Grew Instagram follower account by 7.5% (13,000 new followers) in 45 days
  • Grew Facebook follower count by 17% (256,000 to 300,000 followers) in 5 months
  • Created social media strategy, managed content creation, calendar planning, reporting and community management for Instagram, Facebook, and Twitter
  • Utilized Brandwatch, Iconosquare, and Union Metrics for analytics for data results, key learnings, growth opportunities, generate reports
  • Designed and edited images, short videos, and social graphics

Social Media Manager

Kaplan
01.2016 - 09.2017
  • Boosted Facebook and Twitter by 940%, combined YOY in Q1 2017 for Kaplan Nursing, and 25%+ MOM on Twitter for Medical and Nursing
  • Generated 100+%-1,000%+ increases in social campaigns created to lift brand awareness and drive engagement and lead generation
  • Increased company blog traffic 15-25%+ monthly after SEO-optimizing and publishing articles 2-3 times a week for two brand blogs
  • Conceptualized and created Kaplan Test Prep's first podcast, first influencer activation, and testimonial content campaigns
  • Developed campaign briefs, market messaging, content, and related material for direct mail, email marketing, social media, landing pages, display retargeting and paid search campaigns
  • Report weekly, monthly, quarterly, and year-over-year analytics reports for blog articles and social media efforts to leadership, stakeholders, and internal teams
  • Generated SEO-optimized blog articles and YouTube videos initiating over 25-50% increase in web page and video views MOM
  • Organized and promoted Facebook Live to promote company employees, products, and services 2-4 times per month to drive sales and website traffic

Brand Social Media Manager

GSN TV & Games
01.2015 - 01.2016
  • Increased followers and engagement by 50+% MOM on Twitter and LinkedIn after revamping social strategy, creating new content, updated calendar scheduling frequency per use of Sprout Social
  • Revamped Careers page, increased visitation by 25% MOM per Google Analytics reports
  • Develop GSN Games' first employer brand, social recruiter plan, and hyper-local marketing strategy for tech talent recruitment in Boston, San Francisco, and Bangalore, India
  • Community management
  • Monitored and responded to social media inquiries

Content & Social Media Manager

OTRIAD Agency
01.2013 - 08.2014
  • Write, curate, schedule and monitor social media posts for community engagement
  • Utilize social media monitoring tools Hootsuite and Sprout Social to schedule posts, track brand sentiment and generate reports
  • Wrote website articles with SEO-friendly headlines, multimedia content and interactive features (slideshows, quizzes, polls) for OTRIAD, clients Project Reality, PuckerandPolish and InterFACE Talent websites
  • Contribute to bi-weekly e-newsletters and bi-monthly print magazines
  • Use Google Analytics management for web performance to track metrics

Media Website Writer

Various
01.2010 - 12.2012
  • Wrote, edit and proofread entertainment and fashion article for Time Inc. (Essence), Viacom (BET.com) and Enstarz
  • Interviewed individuals to write stories; researched topics; source for accuracy
  • Formatted articles, blogs with HTML, photos and videos in various CMS
  • Strategized ideas based on trending SEO keywords and Google Analytics, geo-targeting and keyword planning

Education

Communication Design Management

New York City Technical College
2019

Skills

  • Project Management
  • Organic Social Media /Paid Ad Campaigns
  • Search Engine Optimization (SEO)
  • Stakeholder Management (Global, National)
  • Copywriting/ Brand Messaging
  • Editing & Publishing (Video, Social, Website)
  • Campaign Performance Tracking
  • Calendar Management
  • Data Analytics Reports
  • AI prompt search/ AI writing
  • Content Management Systems (CMS)
  • Competitive & Industry Analysis

Certification

Foundations of Project Management, Google Social Media Marketing Foundations, LinkedIn Learning Influencer Marketing Strategy, Rutgers the State University of New Jersey via Coursera Social Marketing Certification, Hootsuite

Timeline

Marketing Content Manager - Samsung
11.2019 - 12.2022
Social Media Manager - Amazon/Audible
01.2018 - 01.2019
Social Media Specialist - CAA-GBG Global Brands Group
01.2018 - 06.2018
Social Media Manager - Kaplan
01.2016 - 09.2017
Brand Social Media Manager - GSN TV & Games
01.2015 - 01.2016
Content & Social Media Manager - OTRIAD Agency
01.2013 - 08.2014
Media Website Writer - Various
01.2010 - 12.2012
New York City Technical College - , Communication Design Management

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SONYA MAGETT