Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sonyetta Hylton

Brooklyn,NY

Summary

A dedicated creative professional focused on utilizing impactful visual strategies and techniques to drive brand growth and development. Proficient in crafting compelling visual presentations, understanding customer requirements, and aligning them with company objectives and vision. With 16 years of experience, I bring imagination, resourcefulness, and a track record of implementing innovative visual concepts to propel brands forward. Acknowledged for remarkable accomplishments, notably receiving a nomination in the first year of my role for the 2022 Visual Turnaround Award"

Overview

11
11
years of professional experience

Work History

Area Visual Manager

H&M Hennes & Mauritz
07.2022 - Current
  • Established a comprehensive visual strategy aimed at enhancing the customer experience through Visual leadership, compelling presentations, and elevated visual standards.


  • Implemented and monitored visual initiatives by offering constructive feedback and coaching during in-store visits to ensure consistency across the area.
  • Drive goals forward by achieving outstanding results in ladies surpassing the country goal of a 105 Takt and landing at a 109 takt as an area in Q1 2023.


  • Facilitate the development of top-tier visual teams by actively engaging in succession planning, talent nurturing, and performance management aligned with outcomes, principles, and leadership.


  • Partnered with the Area team to conduct weekly store visits, which led to outstanding commercial achievements. Secured the #7 position in the CAT ranking in North America with a score of 76%, surpassing country targets by achieving an impressive 92% for three GFS stores against an 84% goal.

Area Visual Manager IDP 810

Hennes & Mauritz
02.2022 - 07.2022
  • Assisted in succession planning by collaborating with the area team.
  • Managed the entire area as an active area visual manager for Manhattan while simultaneously upholding the visual integrity of my current global flagship store.
  • Ensure store teams stay informed of the Visual guidelines, styling techniques, and competitor landscape.
  • Proactively provide in store coaching, and constructive feedback during in store visits.
  • Actively hosted Visual training, and assessments in partnership with Area HR.

Global Flagship Visual Manager

H&M Hennes & Mauritz
02.2018 - 02.2022
  • Teamed up with the store operations manager, flagship store manager, HR manager and Area visual Manager to craft an outstanding local presentation for the flagship store, resulting in its inclusion in early set inspiration for the 801 region in 2021.
  • Executed presentations in partnership with regional visual merchandiser, ensuring adherence to brand guidelines regarding garment presentation, levels, and visual standards.
  • Maintained top- notch garment presentation and upheld consistent garment care practices, resulting in the store team's inclusion in the garment care standards tool for the US in 2021.
  • Managed and followed up with visual merchandisers to ensure they receive proper training, undergo staff assessments, and engage in continuous visual education.
  • Actively overseeing the store team, providing regular feedback, and setting visual goals aligned with the brand's expectations.
  • Leading in a commercial manner to maximize sales while ensuring the best visual presentation in line with the brand's identity.
  • Establishing and monitoring visual goals, plans, and budgets to optimize profitability.
  • Upholding the highest standards for customers' shopping experience while prioritizing their needs and preferences.

Visual Manager

Hennes & Mauritz
01.2017 - 02.2018
  • Lead store team in partnership with the store manager to achieve high-quality commercial presentations.
  • Ensure adherence to company visual best practices and stay updated on product and sales strategies.
  • Set and facilitate store visual goals with the store manager, providing continued follow-up.
  • Evaluate and develop the visual commercial skills of the team through consistent training to support garment presentation aligned with commercial information.
  • Identify opportunities to enhance the store's competitive edge in the local market by meeting customer needs and optimizing sales strategies.
  • Assisted the Area visual manager by providing oversight for multiple stores, training, and nurturing visual merchandisers to improve visual consistency,


District Visual Lead

Forever 21
01.2013 - 01.2017
  • Stay updated on current fashion trends and styling influences to anticipate customer needs.
  • Lead all phases of the visual experience, including aligning global strategy for the district, succession planning, and increasing sales and profit.
  • Focus on visual displays and seasonal changes, collaborating with Store Visual Managers to develop merchandising strategies for special projects and promotions.
  • Partner with store design to enhance visual concepts and work cross-functionally with US and global merchandising teams, including store design, Visual, Creative, Sales admin, Marketing, and creative operation purchasing.
  • Support and lead all store openings within the district as the District Visual Lead.


Education

Business/Admin -

Fulton Montgomery Community College
Johnstown, NY
05.2009

Skills

  • Creative Visual Merchandising
  • Strategic Planning and Execution
  • Team Leadership and Development
  • Market Analysis and Trend Forecasting
  • Customer Relationship Management
  • Excellent Communication and Presentation Skills
  • Proficient in Microsoft Office Suite and Retail Management Systems

Accomplishments

    2 X Erling Perrson Nominee 2022/2023

    Visual Turnaround Nominee 2022

    Highest CAT Results 2021 Winner

    Best Look FY 2021 Winner

Timeline

Area Visual Manager

H&M Hennes & Mauritz
07.2022 - Current

Area Visual Manager IDP 810

Hennes & Mauritz
02.2022 - 07.2022

Global Flagship Visual Manager

H&M Hennes & Mauritz
02.2018 - 02.2022

Visual Manager

Hennes & Mauritz
01.2017 - 02.2018

District Visual Lead

Forever 21
01.2013 - 01.2017

Business/Admin -

Fulton Montgomery Community College

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