Sonyo Gray

Consulting Companies: Fullerton Paint & Floor | Naturalena | iRecon | STN Media | Newport Unified School District | Hibu Magazine

• Directed, created, developed, and produced concepts through execution. Created impactful multimedia content, including producing short videos (shooting, editing), content marketing B2B & B2C writing such as ads, social media, website, video scripts, product description, white paper, website content, emails, and blogs for brand building.
• Published social media and all digital marketing copy (B2B & B2C): blogs, emails, website content, video scripts, paid ads bolstering brand awareness by 62%. Directed content & social strategy, tripling followers and boosting sales by 23%.
• Streamlined operational processes & workflow to increase efficiency of team performance & resource allocation. Devised social media strategies & outreach by generating content ideas & highly-visual digital marketing content.
• Brainstormed content marketing strategies based around client's business goals, existing content & chosen key performance indicators.

• In charge of all B2B & B2C content/writing-related tasks for Amberen, a national women’s supplement brand. Tasks included rewriting company's website, emails, blogs, social media copy, Facebook ads, direct mail, video scripts, Amazon page copy, Costco ads, & all marketing copy.
• Directed omnichannel content & marketing strategy approach to assist marketing team with brand awareness & product sales. Managed all social media platforms including copy, social images design, creating content calendar, scheduling, analyzing data, & growing social channels.
• Created & managed an organic women’s-only Facebook group for the company growing it to 6500 members in under a year. Produced content strategy by improving marketing copy for Amberen product launches in major national retailers - Costco, Walmart, Sam's Club, Target, CVS, Walgreens, Kroger bolstering brand awareness & sales by 15-20%, resulting in the successful sale of Biogix to Alliance for $110M in 2020.

• Worked with Salesforce & managed all closed-captioning orders for both live & off-air broadcasting. Communicated between live captioning writers & network production crew/master control room & coordinated multiple projects.
• Managed over 50 writers creating efficiency by monitoring correspondence, production scripts, show materials & transcripts between writers & networks. Communicated with various major networks including: Viacom, NBC, TNT, ESPN, Fox, Fox Sports, CBS, CBS Sports, Diva Network, WB & WWE.
• Reviewed work for quality & compliance with company standards & design specifications. Created streamlined production schedules & collaborated with production employees to communicate objectives & goals.

• Produced creative news content including reporting, writing, editing, & shooting news coverage. Authored articles that generated thousands of hits for ABC50's websites and interviews, including topics on Martin Luther King III, Holocaust survivor, Esther Bauer, & Reality TV Star, Matt Roloff of "Little People Big World."
• Facilitated videography, video editing, & reporting initiatives, as well as developing new creative content. Additional responsibilities included social media outreach & organic campaigns to promote news articles across all social channels.
• Delivered informative, relevant content by strategically managing stories & coverage. Staged content on-site & on-location to professionally offer compelling news stories