Sooyeon Lee
CEO
North Bergen,NJ
Summary
Entrepreneurial and business-driven professional with a strong background in international trade, business development, and market expansion. Recently incorporated two companies in Singapore and working as an official distributor in the Singapore market. Extensive experience in customs operations, contract-based trading, and e-commerce, with a deep understanding of product sales in Korea from various countries. Featured on TV Tokyo for innovative startup ventures. Strong interest in real estate and currently planning to pursue a New York Real Estate License to expand expertise in property markets.
Overview
9
9
years of professional experience
4
4
Languages
Work History
Official Distributor
Premium Vegan Dog Food Brand
01.2024 - Current
- Established and expanded the brand’s presence in Singapore, focusing on distribution and marketing strategies
- Managed logistics, supply chain operations, and sales development
- Collaborated with Korean celebrities to boost brand visibility
Founder
01.2023 - Current
- Established two companies in Singapore, focusing on international trade and business development
- Developing market entry strategies, industry connections, and client relationships
- Laying the groundwork for operational setup and expansion
Founder
Cozyleaf
01.2022 - Current
- Designed and developed an innovative menstrual cup (patent filed)
- Secured TV Tokyo media coverage, increasing brand awareness
- Led product development, branding, and sales strategies to establish market presence
E-Commerce & Product Sales Business Owner
01.2019 - Current
- Operated an e-commerce business, selling imported products in Korea via dropshipping
- Managed supplier negotiations, logistics, pricing strategies, and market analysis
- Optimized product sourcing to maximize profitability and market demand
Trading & Customs Specialist
01.2018 - Current
- Managed customs clearance, international shipping, and logistics operations
- Conducted product trading with a mid-sized R&D company in Korea
- Currently attaining a customs declaration license in Singapore
Vice President
Prime Readers
01.2016 - Current
- Company Overview: Private English Institute
- Led business operations and curriculum development for a growing private institute
- Developed and published custom textbooks for English language learners
- Integrated Artificial Intelligence (AI) tools to enhance personalized learning experiences and optimize educational content
- Developed AI-driven language learning programs to improve efficiency and engagement
- Implemented AI-based student performance analysis, enabling data-driven curriculum adjustments
- Managed public relations, securing a major Korean broadcaster feature
- Private English Institute
Education
Bachelor’s - undefined
Business Management
Skills
Artificial Intelligence Integration in Education
Real Estate Interest
- Owns property in Korea with in-depth knowledge of property auctions.
- Strong understanding of international real estate markets and investment strategies.
- Currently pursuing a New York Real Estate License to expand expertise in property markets.
Additional Information
Available for immediate interviews in NYC., Extensive network in Korean international student housing & real estate markets., Highly adaptable, resilient, goal-oriented, and self-motivated.
Education Professional Development
- Bachelor’s in Business Management
- Attaining a Customs Declaration License in Singapore
- Entrepreneurship & Business Development Experience
- AI Integration in Education & Learning Technology
- Media & Marketing Exposure (Featured on TV Tokyo, Korean Broadcasting)
- German Language Certification
Skills Expertise
- Artificial Intelligence Integration in Education
- International Trade, Logistics & Customs Operations
- Business Development & Market Expansion
- Sales, Negotiation & High-Value Deal Structuring
- CEO-Level Communication & Relationship Management
- Entrepreneurship, Resilience & Strategic Growth
- Multilingual: English, Korean, German (Certified)
Timeline
Official Distributor
Premium Vegan Dog Food Brand
01.2024 - Current
Founder
01.2023 - Current
Founder
Cozyleaf
01.2022 - Current
E-Commerce & Product Sales Business Owner
01.2019 - Current
Trading & Customs Specialist
01.2018 - Current
Vice President
Prime Readers
01.2016 - Current
Bachelor’s - undefined
Business Management
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