Sophia Amato
San Diego,CA
Summary
Highly motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Merging background in event marketing and digital/social media management. Currently seeking a career opportunity in events to contribute my experiential marketing background, understanding of influencer campaigns, and knowledge in social media strategy,
Overview
9
9
years of professional experience
Work History
Influencer
Self-employeed
San Diego, CA
01.2020 - Current
- Created a health and wellness brand on both hat contains over 200,000+ followers .
- Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
- Worked with Drunk Elephant, ALO Yoga, Princess Polly, Versed, Cocokind, & more on paid collaborations.
- Researched industry changes and developments in earned media and SEO techniques, tools and methodologies to apply findings to clients and adjust strategies.
- Planned, produced and edited video projects to maximize engagement.
TikTok Content Producer
Power Digital Marketing
San Diego, CA
06.2022 - 07.2023
- Managed team-wide creative client escalations, quickly adjusting creative strategy and effectively guiding client conversations to align their expectations with campaign goals as well as maintain client retention
- Managed and maintained ongoing content production across 8+ accounts, ensuring client satisfaction and achieving desired KPIs.
- Ideated, Scripted, Cast, and Produced 40+ innovative, native, and performance-driven concepts per month, resulting in increased brand visibility and conversions across 8+ clients.
- Conducted competitive analysis and market research and worked directly with TikTok partners to identify emerging trends, key competitors, and industry best practices, informing content ideation and strategy.
- Tracked and analyzed creative performance metrics to optimize and create creative content strategies to improve campaign results.
- Collaborated closely with cross-functional teams, including account managers, media buyers, talent, etc. to ensure seamless execution of content strategies and deliver high-quality creative assets that convert.
- Managed team-wide creative client escalations, quickly adjusting creative strategy and effectively guiding client conversations to align their expectations with campaign goals as well as maintain client retention.
- Managed and maintained ongoing content production across 8+ accounts, ensuring client satisfaction and achieving desired KPIs. - Ideated, Scripted, Cast, and Produced 40+ innovative, native, and performance-driven concepts per month, resulting in increased brand visibility and conversions across 8+ clients.
- Conducted competitive analysis and market research and worked directly with TikTok partners to identify emerging trends, key competitors, and industry best practices, informing content ideation and strategy. - Tracked and analyzed creative performance metrics to optimize and create creative content strategies to improve campaign results.
- Collaborated closely with cross-functional teams, including account managers, media buyers, talent, etc. to ensure seamless execution of content strategies and deliver high-quality creative assets that convert.
Marketing Coordinator
Berkshire Hathaway HomeServices
Laguna Niguel, CA
01.2020 - 07.2021
- Developed and produced the highest quality creative marketing pieces while managing social media accounts, hosting webinars, creating quality relationships and communication throughout the office, and teaching classes
- Individually manage and support over 200 agents and consistently exceed expectations for all requests and interactions
- Collaborate with corporate and other office locations to manifest new ideas and products to enhance the overall satisfaction of content creation and office management
- Created promotional materials such as brochures, flyers, postcards, and emails to advertise properties.
- Assisted with marketing strategies and campaigns for residential real estate projects.
Event Production Coordinator
Premier Displays & Exhibits
Cypress, CA
06.2015 - 01.2020
- Worked with Fortune500 companies to execute major goals on exhibit details.
- Part of the start and finish of the creation of booths: booth size, budget plan, layouts
- Accommodating invoices and handling payments, executing the project on-site, and creating audits to supply to clients post-show.
- Reviewed blueprints, drawings, and other specifications to fully understand the project expectations.
- In charge of booking hotels, booking flights, and purchasing badges for exhibitors.
Education
Bachelor of Arts - Sociology
University of Oregon
Eugene, OR06-2019
Skills
- Content Development
- Social Media Platforms
- Event Promotion
- Audience Engagement
- Campaign Management
- Strategic Planning
References
References available upon request.
Timeline
TikTok Content Producer
Power Digital Marketing
06.2022 - 07.2023
Influencer
Self-employeed
01.2020 - Current
Marketing Coordinator
Berkshire Hathaway HomeServices
01.2020 - 07.2021
Event Production Coordinator
Premier Displays & Exhibits
06.2015 - 01.2020
Bachelor of Arts - Sociology
University of Oregon
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