SOPHIA ANNAND
New York,NY
Summary
Results-driven client management and marketing professional with expertise in strategic account planning, client relationship management, and revenue growth. Known for enhancing productivity through efficient task execution and collaborative problem-solving. Excel in delivering solutions that align with business objectives and foster strong stakeholder partnerships.
Overview
3
3
years of professional experience
Work History
Associate Account Manager
Taboola
New York, NY
02.2024 - Current
- Independently manage 3-5 smaller enterprise accounts and co-manage 10-12 larger accounts, including high-profile clients like The Wall Street Journal, Weight Watchers, Mediahub, Horizon Media, Red Ventures, and Icon International. Lead strategic planning, campaign execution, and client relationship management to drive seamless operations and impactful results.
- Achieved 15% account growth through effective cross-selling and up-selling, while optimizing campaigns with data-driven insights, enhanced targeting, and new product features to improve performance and client ROI.
- Consistently delivering strategic insights, tailored recommendations, and the latest product innovations to clients, driving renewal growth, and uncovering new revenue opportunities.
- Supported Taboola's partnership with Apple News by monitoring US Enterprise performance, identifying growth opportunities, and best practices for advertiser success, driving revenue, and campaign effectiveness.
- Experienced in managing programmatic advertising campaigns through various DSPs, optimizing bidding strategies, audience targeting, and ad placements to maximize performance.
- Developed long-term relationships with key clients to foster loyalty and repeat business.
Marketing Associate
FreeWheel, A Comcast Company
New York, NY
06.2022 - 02.2024
- Specialize in FreeWheel demand-side platforms: Beeswax and Strata. Collaborate with the FreeWheel revenue teams to understand client needs, crafting compelling pitches and presentations that led to a 7% increase in new business from target accounts.
- Manage end-to-end email marketing campaigns, including planning and execution, as well as creating sales presentations, one-sheets, infographics, and related materials.
- Lead Beeswax's webinar strategy, driving lead generation, client relationship enhancement, and industry thought leadership.
- Implement email marketing strategies for agency newsletters, product updates, and partnerships, achieving a 25% increase in open rates and an 8% increase in conversion rates, boosting brand awareness and sales.
- Assist with all aspects of event marketing, from planning to performance, optimizing strategies to increase attendance and conversion rates.
- Collaborate with cross-functional teams to develop and execute successful go-to-market strategies for new products and capabilities.
Marketing, Comms, and Partnerships Intern
Warner Bros. Discovery
New York, NY
06.2021 - 05.2022
- Three rotational internships allowing for hands-on experience in corporate communications, partnerships, and digital marketing.
- Conducted competitor analysis, managed corporate news distribution, and developed social media content to enhance brand presence and inform strategic decisions.
- Analyzed discovery+ subscriptions and spearheaded marketing campaigns, including a TikTok influencer initiative with Verizon, to drive subscriptions and engagement.
- Managed 80+ digital and broadcast campaigns, collaborating with partners like Hearst and SiriusXM, overseeing creative development, and ensuring timely campaign launches.
Education
Bachelor of Arts - Public Relations
MARQUETTE UNIVERSITY
01.2022
Skills
- Client Relationship Management
- Project Management
- Proficient in Microsoft Productivity Tools
- Media Relations
- Digital Marketing
- Analytics and SEO
Leadership
- Co-Founder / President; Comcast Advertising Young Professional Network NYC Chapter
- Established the first Comcast Advertising Young Professional Network (YPN) for all NYC offices.
- Lead a leadership team of 14 people to create initiatives surrounding professional development, networking, and education which sought to create an inclusive work environment.
Timeline
Associate Account Manager
Taboola
02.2024 - Current
Marketing Associate
FreeWheel, A Comcast Company
06.2022 - 02.2024
Marketing, Comms, and Partnerships Intern
Warner Bros. Discovery
06.2021 - 05.2022
Bachelor of Arts - Public Relations
MARQUETTE UNIVERSITY
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