Sophia Becker
Charleston County,United States
Summary
A results-driven CMO with a proven track record of scaling brands and exceeding ambitious goals. I stand out as a leader who inspires teams to innovate and deliver measurable impact. My expertise in digital marketing combines data-driven strategies with creative storytelling, driving exceptional user acquisition and revenue growth. As a person, I prioritize collaboration, adaptability, and a commitment to fostering meaningful connections, making me a dynamic force in both the c-suite and the digital landscape.
Overview
8
8
years of professional experience
Work History
Chief Marketing Officer
Pelican Group Ventures
08.2024 - Current
- As the CMO of Pelican Gaming, I led the charge in surpassing our monthone goals on our online gaming platform, achieving 40X our forecasted new account volume and 55X our projected revenue
- These results were powered by a strategic blend of targeted email campaigns, engaging social media content, and a robust organic marketing approach, all crafted to resonate with our audience and drive exceptional growth
Digital Advertising Director
Lead to Conversion
02.2023 - 08.2023
- Company Overview: LTC values quality, growth, teamwork, innovation, and balance
- Leads and manages the Paid Search and Paid Social teams
- Responsibilities include:
- - Maintaining and growing important customer relationships
- - Leading, managing, training, and mediating internal communication with direct reports and corresponding teams at LTC
- - working directly with clients on Paid Search/Social accounts to drive growth and increased revenue across both channels
- - working alongside the sales team to sell the digital marketing product at LTC and support account renewal/upsell efforts
- - both client facing and internal strategy and planning, reporting, quarterly reports and forecasting
- LTC values quality, growth, teamwork, innovation, and balance
Director Of Digital Media
Netcapital
12.2021 - 01.2023
- Company Overview: Netcapital is a secure platform that makes investing in private companies easy
- Built client facing marketing product that delivers support for client raises on the Netcapital funding portal
- Functions primarily across paid social and search channels driving potential investors to client offerings
- Oversees digital advertising efforts to drive sales and build brand awareness
- Responsibilities include marketing forecasting and planning, approving campaigns and measuring the return on investment across various platforms/channels, high-level strategy, and team building
- Netcapital is a secure platform that makes investing in private companies easy
Associate Manager
Merkle
07.2021 - 12.2021
- Manages paid search campaigns for enterprise-level clients
- Currently working on finance and retail accounts
- Search Campaign Management:
- Day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc
- Main point of contact for the client, internal departments, and third party providers
- Contributing to the development and execution of market strategies for Paid Search campaigns
- Analysis, Thought Leadership & Communication:
- Employing analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
- Professionally communicating findings to the client, regardless of the medium (in person, PowerPoint, email, etc)
- Utilizing business acumen to work closely with client teams and identifying and fully understanding business needs, campaign performance objectives, and opportunities to grow the relationship
- Teamwork & Project Management:
- Provide proactive mentorship of Search Specialists supporting accounts
- Active monitoring and sharing of industry news
- Managing expectations and priorities
SEM - Senior Analyst
Merkle
08.2018 - 07.2021
- Supports the development and execution of strategic and tactical initiatives designed to successfully achieve our client's Paid Search program goals
- Key Responsibilities
- Perform keyword research, write ad copy, optimize and manipulate product feeds, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, and utilize creative marketing skills to contribute to the idea generation for new market tests
- Research (industry, client, competitive, etc.); presentation creation; campaign analysis; client communication (written and verbal); time/task management; client meetings; project management; prioritization of activities to meet deadlines
- Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools
- Self-manage execution of activities against deadlines across multiple workstreams
- Day to day engagement, collaboration, and partnering with internal teams, search engine partners, and client teams
PPC/SEM Specialist
Vector Media Group
07.2017 - 08.2018
- Company Overview: Vector Media Group is an interactive digital agency located in the heart of the Flatiron District of New York City
- Expertise in Web and Mobile Development, Design, and Marketing to help build powerful tools and campaigns that work
- Award-winning teams employ business standards with ethical best practices that drive brand growth
- - Managing and executing all aspects of PPC/SEM/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
- - Analyzing and assessing the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
- - Communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence
- - Preparing weekly and monthly performance reports for both clients and internal team leads to assess performance
- - Collaborating with our SEO team to identify the best keyword phrases to target in multi-dimensional digital marketing campaigns
- Vector Media Group is an interactive digital agency located in the heart of the Flatiron District of New York City
- Expertise in Web and Mobile Development, Design, and Marketing to help build powerful tools and campaigns that work
- Award-winning teams employ business standards with ethical best practices that drive brand growth
Assistant Media Planner
Good Apple
06.2016 - 05.2017
- - Work with publishers/account team to implement media plans and follow up when necessary
- - Prepare and maintain plan budgets and billing
- - Maintaining flowcharts and plan delivery and Q/A
- - Work with calculations and other quantitative data
- - Ability to use 3rd party ad-serving tools to RFP sites, issue insertion orders and manage campaigns
- - Construction of competitive analyses as well as other given analytical reports
- - Ability to write POV's and give recommendations
- - Trafficking and reporting of online campaigns
- - Meet with industry representatives to gain insight to all phases and points of contact of media
- - Work specifically in SEM related marketing
Education
Bachelor's degree - English Literature
Harvard University
05.2016
Skills
- Strategic Marketing Management
- Creative Marketer
- Team Building
- Data-Driven Solutions
Timeline
Chief Marketing Officer
Pelican Group Ventures
08.2024 - Current
Digital Advertising Director
Lead to Conversion
02.2023 - 08.2023
Director Of Digital Media
Netcapital
12.2021 - 01.2023
Associate Manager
Merkle
07.2021 - 12.2021
SEM - Senior Analyst
Merkle
08.2018 - 07.2021
PPC/SEM Specialist
Vector Media Group
07.2017 - 08.2018
Assistant Media Planner
Good Apple
06.2016 - 05.2017
Bachelor's degree - English Literature
Harvard University
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