Sophia Carvalheira
San Francisco,CA
Summary
A creative and motivated Marketing Manager with over 5 years of experience in the technology- hardware industry. Expert at driving social media campaigns, identifying marketing strategies, and managing various programs at once.
Interpersonal skills include being a leader, a team player, life long learner, adaptable, detail-oriented, and resilient.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Marketing Manager
HP
11.2022 - 06.2024
- Responsible for identifying the overall FY24 social media strategy and objectives for the Hybrid Systems portfolio, focusing on thought leadership and B2B audiences.
- Developed two supporting B2B campaigns, focusing on video conferencing room solutions and audio endpoints.
- Identified the NPI go-to-market social media plan for Hybrid Systems portfolio.
- Manage the editorial calendar for the Hybrid Systems portfolio and oversee cross-functional social requests.
- Achieved an organic reach of 34M for the launch of the Voyager Free 60 true wireless earbuds via our influencer campaign.
- Landed our brand within the Top 2 SOV on social media QoQ by attending industry events with robust social campaigns that focused on lead-gen, storytelling, alliances and NPI.
- Rolled out our employee advocacy program to 30K HP employees with a 79% adoption rate.
- Coordinated social media strategies for brand partnerships with Wrexham FC and Ferrari.
Social Media Manager
Poly Company
04.2022 - 11.2022
- Managed the editorial calendar for our global social media channels with a drive to position ourselves as the #1 endpoint provider for hybrid work solutions.
- Responsible for maintaining a social media strategy that supported product launches, partnerships, campaigns, events and thought leadership, then providing quarterly reports on the effectiveness of our strategies.
- Restructured our #HybridWork influencer campaign resulting in a 30% YoY impression increase, 15.3K audience growth, and a 75% positive brand net sentiment rating.
- Continue to manage our employee advocacy program on Sprout Social by onboarding, curating content, and sending monthly newsletters to over 1k employees, focusing on metrics, highlights and sustaining engagement.
Social Media Relationships Specialist
Poly Company
06.2020 - 04.2022
- Responsible for copy writing, asset coordination, and publishing of daily organic content across all social channels with a focus on brand awareness and education.
- Grew social media platforms by 22k by executing our B2C #HybridWorking, #PoweredByPoly influencer campaign during the COVID-19 pandemic, promoting our audio and video solutions in a hybrid working environment. Managed sourcing of global influencers, content direction, coordination, deliverable negotiation, and social amplification.
- Onboarded and trained over 1,000 employees to our new Employee Advocacy platform, Bambu, with a focus on social selling. Increased the AMER Sales Team EMV by 140% QoQ.
- Responsible for supporting cross functional campaigns and delivering reports on marketing analytics.
Social Media Marketing Specialist (CW)
Plantronics
01.2019 - 06.2020
- Own day-to-day management of all social media platforms and curate organic social media content calendars to support cross-functional campaigns, announcements, product launches, and events.
- Managed the social media campaign for corporate re-brand of Plantronics + Polycom to Poly, which we unveiled at Enterprise Connect 2019.
- Developed our B2C Influencer campaign to support the launch of our BackBeat fitness and lifestyle earbuds. Responsible for end-to-end campaign management; influencer outreach, contract and budget negotiations, content coordination, and deliverable management. (#BeUnstoppable #HearWhatMatters).
- Successfully executed the campaign by achieving 5M organic impressions, 7K follower growth, 10% purchase rate and a 50% budget savings.
- Reinstated and managed our global, company-wide Employee Advocacy Program using LinkedIn Elevate. Objective was to generate brand awareness following our corporate re-brand through Earned Media.
- Optimized shopping from social media channels.
- Responsible for writing and publishing blogs on our website that highlight our corporate culture and Employee Resource Groups.
- Responsible for community management and engaging daily with the Global Customer Care Team to resolve support issues through social media.
Talent Acquisition Specialist
Crystal Equation Corporation
06.2017 - 12.2018
- Focused on recruitment of technical skill sets for FTE and CW positions.
- Successfully placed candidates in Silicon Valley's largest tech companies.
- Managed the full recruitment life cycle process and became an expert at understanding talent market dynamics, generating leads, and nurturing clients.
- Performed in a high-volume sales environment, making ~75 cold calls per week.
- Developed strong talent pipelines by utilizing various sourcing techniques such as Boolean, ATS, social media, online resources, and networking events.
Retail Sales Management Intern
Comcast Xfinity
06.2016 - 08.2016
- Functioned as an Assistant Store Manager. Focused on motivating, leading, and managing a team of ~10 sales representatives.
- Developed a survey project between the sales reps and customers to measure the in-store customer service experience. After assessing feedback and data, I would conduct 1:1 with the sales reps to review survey feedback, goals, and the strengths and weaknesses of our team, which resulted in marked performance updates.
- Participated in a three-day business trip to Denver, CO., to collaborate with other interns and present to the West Division Leadership Team our suggestions for increasing market penetration through the use of social media.
Education
Bachelor of Science - Business Administration, Marketing
California State University - Chico
Chico, CAHigh School Diploma -
Scotts Valley High School
Scotts Valley, CASkills
- Digital Marketing
- Social Media Management
- Campaign Development & Management
- Content Strategy
- Influencer Marketing
- Event Promotion
- B2B & B2C Marketing
- Market Research
- Copywriting & Content Generation
- Brand Awareness
- Marketing Analytics
- Corporate Communications
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Certification
- Certified in AI fundamentals, DataCamp - March 2024
- Professional Seufferlein Sales Certificate, CSU Chico - May 2017
Leadership
March 2024 - Leadership Cohort at HP, Lead From Within.
Six week cohort focused on practicing mindful leadership.
2022, 2023, 2024 - Burning Man Organization, Camp Byte This, Camp Lead.
Practice leadership and program management skills as I help to lead a group of 70 people and oversee all functions of camp.
Timeline
Social Media Marketing Manager
HP
11.2022 - 06.2024
Social Media Manager
Poly Company
04.2022 - 11.2022
Social Media Relationships Specialist
Poly Company
06.2020 - 04.2022
Social Media Marketing Specialist (CW)
Plantronics
01.2019 - 06.2020
Talent Acquisition Specialist
Crystal Equation Corporation
06.2017 - 12.2018
Retail Sales Management Intern
Comcast Xfinity
06.2016 - 08.2016
Bachelor of Science - Business Administration, Marketing
California State University - Chico
High School Diploma -
Scotts Valley High School
Similar Profiles
ZAKARY MASONZAKARY MASON
Graduate Retail Account Manager at HPGraduate Retail Account Manager at HP
Tina RajTina Raj
Technical Support Engineer at HPTechnical Support Engineer at HP
David Solano MarinDavid Solano Marin
Supervisor at HPSupervisor at HP
Syed HussainSyed Hussain
Technical Support Engineer at HPTechnical Support Engineer at HP
QUINN FINERTYQUINN FINERTY
Leasing Professional / Assistant Manager at Greystar Real Estate PartnersLeasing Professional / Assistant Manager at Greystar Real Estate Partners