Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Certification
Timeline
Generic

SOPHIA COLETTI

Greater Boston,Massachusetts

Summary

Marketing Insights Specialist with expertise in Google Analytics and project management, driving data-driven strategies to enhance ROI. Led successful multi-channel campaigns that delivered actionable insights and improved stakeholder engagement. Proven ability to foster cross-functional collaboration, resulting in measurable business outcomes.

Overview

3
3
years of professional experience
2
2
Certifications

Work History

Marketing Insights Specialist

LRobInspires
Holliston, MA
05.2025 - Current
  • Analyze multi-channel marketing data (web, CRM, paid media, social, and email) to identify performance trends and uncover opportunities that inform strategy and boost ROI.
  • Develop and deliver data-driven insights through dashboards and reports that inform marketing strategy and enhance stakeholder decision-making.
  • Lead projects from concept to completion, managing timelines, aligning cross-functional teams, and ensuring measurable business outcomes.
  • Develop creative concepts for multi-channel campaigns by brainstorming ideas, writing content, and leveraging AI tools to improve content quality and efficiency.

Marketing Consulting Project

Irregardless Biscuit Co.
01.2025 - 05.2025
  • Led a semester-long consulting project for a local restaurant.
  • Evaluated KPIs and used Google Keyword Planner to develop actionable recommendations for growth.
  • Designed and executed a full Instagram content strategy and website rebrand.
  • Managed project workflow across a five-member team and presented final deliverables to business owners and a faculty panel.
  • Consulting Project for a local restaurant.

Office Assistant

Providence College Office of Student Activities
Providence, Rhode Island
09.2022 - 05.2025
  • Managed vendor relationships and quality assurance for 20+ weekly food orders for campus events.
  • Maintained financial records for 100+ campus clubs, ensuring budget accuracy and timely payments.
  • Directed the processing and tracking of 50+ monthly club expense vouchers, ensuring accurate reimbursements.
  • Led the creation and execution of promotional strategies using Canva, increasing student engagement.

Social Media and Brand Marketing Intern

A Street Hospitality
Boston, MA
06.2024 - 08.2024
  • Developed and executed TikTok content (15/week), driving a 15% increase in follower growth across five brand accounts.
  • Analyzed marketing metrics and presented weekly trends to the CMO, boosting customer engagement by 10%.
  • Strategized and produced a 60-second 'Culture' video to convey brand values and support recruitment efforts.
  • Collaborated directly with the CEO to align sales and branding strategies with company-wide objectives.

Sales and Promotional Marketing Intern

Born Digital
Prague, Czech Republic
09.2023 - 12.2023
  • Strategized a four-month content plan across social platforms, increasing the U.S. customer base by 5%.
  • Optimized email performance with segmentation and tracking, boosting click-through rates by 12% across five campaigns.
  • Directed LinkedIn ad strategy, securing partnerships with three new U.S.-based companies.
  • Partnered directly with the CMO and COO to strategize U.S. marketing and expansion efforts.

Education

B.S. - Marketing

Providence College
Providence, Rhode Island
05.2025

Skills

  • Google Analytics and Tag Manager
  • Project management
  • Email marketing and automation
  • Data visualization with Tableau
  • Statistical analysis with SPSS
  • Survey design with Qualtrics
  • Python programming
  • Microsoft Office proficiency
  • Graphic design with Canva
  • Meta Business Suite management
  • Looker Studio reporting

Websites

Hobbies and Interests

  • Cooking
  • Baking
  • Reading
  • Personal Finance
  • Travel

Certification

Google Analytics - Google Digital Academy, 2025

Timeline

Marketing Insights Specialist

LRobInspires
05.2025 - Current

Marketing Consulting Project

Irregardless Biscuit Co.
01.2025 - 05.2025

Social Media and Brand Marketing Intern

A Street Hospitality
06.2024 - 08.2024

Sales and Promotional Marketing Intern

Born Digital
09.2023 - 12.2023

Office Assistant

Providence College Office of Student Activities
09.2022 - 05.2025

B.S. - Marketing

Providence College

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