Sophia David
Cincinnati,,OH
Summary
Advertising professional well-versed in balancing business, marketing and sales needs with high-quality digital campaigns. Proficient in using Facebook, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Campaign Manager | Customer Success Manager
Quotient Technology
Cincinnati, OH
09.2021 - Current
- Assist sales team by providing technical expertise during the selling process.
- Work cross functionally with internal teams dedicated to defining and achieving project goals and client objectives.
- Assist clients with onboarding, technical troubleshooting, and media implementation while providing them with best practices for a successful campaign.
- Establish and maintain relationships with CPGs and retailers, providing them with regular contact on project status and updates.
- Monitor live campaigns, providing optimization recommendations to ensure client objectives are met.
- Generate weekly reports on key metrics including impressions, clicks, and conversions to track progress against goals.
- Manage budgets and track expenses related to campaigns, their performance, and money left on the table.
Digital Marketing Manager
Evolve Women's Network, LLC.
Cincinnati, OH
01.2021 - 05.2021
- Managed and developed all social media accounts and content creation.
- Implemented digital campaigns and SEO strategy that lead to engagement from international clientele, a first for the company.
- Created content for social platforms, websites, blogs, and newsletters to engage existing and potential clientele.
- Built relationships with influencers to promote products/services through their channels.
Brand Marketing Internship
R.W. Knudsen Company
Athens, OH
01.2019 - 05.2019
- Supported brand development and worked with creative teams to conceptualize compelling ad content for new products.
- Created content for social media platforms to engage and connect with target audiences.
- Researched industry trends and competitor strategies to inform decision making.
- Conducted interviews with customers to gain insights into their experiences.
Education
Bachelors in Business Administration - Communication and Marketing Specialization
Ohio University
Skills
- Campaign Management/Optimization
- Customer Experience
- Digital Strategy
- Retail
- Performance Reporting
- Campaign Monitoring
- Multichannel Marketing
- Data Analytics
- Brand Awareness
- Web Analytics
Certification
- Inbound Marketing
- Outbound Marketing
- B2B Marketing
- Digital Marketing
- Social Media Marketing
- SEO Optimization
Timeline
Campaign Manager | Customer Success Manager
Quotient Technology
09.2021 - Current
Digital Marketing Manager
Evolve Women's Network, LLC.
01.2021 - 05.2021
Brand Marketing Internship
R.W. Knudsen Company
01.2019 - 05.2019
Bachelors in Business Administration - Communication and Marketing Specialization
Ohio University
- Inbound Marketing
- Outbound Marketing
- B2B Marketing
- Digital Marketing
- Social Media Marketing
- SEO Optimization
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