Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sophia Earls

Roseville,CA

Summary

Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Store Manager

Macy's Department Store
01.2019 - Current

Sales

  • Drive sales by driving customer centric selling culture through Macy's Initiatives, Omni Channel Strategies and MAGIC.
  • Developed team of 12 executives through coaching, follow-up and recognition.
  • Ensure Executive team adheres to action plans focusing on deficient areas.
  • Ensure consistent execution of merchandise presentation, sales and event set-up, sizing, pricing and signing standards.
  • Strengthen attendance and weekend hours compliance among staff of 189 colleagues.
  • Provide leadership in delivery of all Company initiatives; clearly communicate objectives and priorities to team.

Customer

  • Coach Associates and Executives to consistently deliver selling behaviors resulting in high CRL engagement rate.
  • Coach Sales Managers to actively coach their Associates using the weekly Associate Scorecard metrics (Volume, IPT, AS, Loyalty) and engaging with Associates through formal & informal observations by focusing on selling behaviors.
  • Review and utilize all scorecards, including Selling Area Scorecard, and Associate observations; provide constructive feedback to Sales Managers and identify areas of opportunity.

People

  • Recruit a qualified team of selling-focused Executives; build a bench for future advancements and promotions. Ensure required Associate & Executive training is conducted on a timely basis; ensure assigned mentors engage with new hires.
  • Actively fill open positions, prioritizing internal Associates in Commission, Specialist and High Level selling areas.
  • Hold Sales Managers accountable for conducting weekly coaching sessions with Sales Associates.
  • Conduct ongoing Talent Analysis of Associates and Executives; establish career progression plans for key players
  • Monitor and address performance issues on timely basis; administer Responsibility Based Performance as needed.
  • Lead team to support giving back to local community, helping create stronger, healthier places to live and work.

Macy's District Director of Jewelry

Oregon
01.2018 - 01.2019
  • Develop team of 15 executive's within jewelry complex through coaching, follow up, and recognition
  • Ensure executive team adheres to black box report process; support action plans focusing on deficient areas
  • Effectively communicate merchandise needs to regional merchant and planning team in support of Macy"s
  • Ensure consistent execution of merchandise execution of presentation, sales and event set-up, sizing, pricing, and signing standards
  • Analyze Jewelry business to strategize and deliver results; implement action plans focusing on deficient areas and highlight growth opportunities
  • Managed time efficiently in order to complete all tasks within deadlines
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Developed and maintained courteous and effective working relationships
  • Identified issues, analyzed information and provided solutions to problems

Macy's Assistant Store Manager

Roseville Galleria
01.2017 - 01.2018
  • Lead team of 10 People Leaders - Sales and Customer Experience Managers, Omni Operations Managers and Style Merchandise Managers. Coach, train, teach and develop skills and strategy to drive customer experience, selling, merchandise and operational processes.
  • Analyze Store's business in order to strategize and deliver results; implement action plans focusing on deficient business areas and highlight growth opportunities.
  • Develop strategies and appropriately plan/execute workload on following: pricing, signing, visual execution, merchandise execution, event execution.
  • Drive profit results by leading and planning/executing workload following: product movement logistics, fulfillment, and back of house activities.
  • Develop People Leader and Hourly Colleague talent. Monitor and address performance issues on timely basis.
  • Demonstrated respect, friendliness and willingness to help wherever needed
  • Organized and detail-oriented with strong work ethic
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Managed time efficiently in order to complete all tasks within deadlines
  • Developed and maintained courteous and effective working relationships
  • Identified issues, analyzed information and provided solutions to problems

Sales Manager

Macy's
01.2014 - 01.2017
  • Drive and exceed sales goals by leading Macy's initiatives through coaching and recognition, while optimizing productivity and efficiency.
  • Lead customer service. Ensure colleagues engage with customers and provide friendly and easy to shop environment.
  • Manage all aspects of Selling Support including workload execution, back stock and equipment return, maintaining stockroom and signing standards, and supporting merchandising process.
  • Support Manager, OMNI Operations when needed to complete fulfillment, product movement logistics, and back of house activities.
  • Support Manager, Style Merchandise Execution when needed to complete all merchandising, product movement, price changes, visual execution and event set-up activities.
  • Plan and execute events and community outreach.
  • Monitor and address performance issues on timely basis.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
  • Evaluated performance against goals and implemented appropriate development plans
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
  • Built relationships with customers and community to establish long-term business growth
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Compiled and analyzed data to determine approaches to improve sales and performance

Education

High School Diploma -

Woodcreek High School
Roseville, CA
06.2001

Skills

  • Relationship building and management
  • Maximizing profitability
  • Team leadership and coaching
  • Training and mentoring
  • Product and service sales
  • Goals and performance
  • Vendor management
  • Strategic thinker

Certification

Hispanic & Latino Executive Leadership Program

Mckinsey & Company

Timeline

Store Manager

Macy's Department Store
01.2019 - Current

Macy's District Director of Jewelry

Oregon
01.2018 - 01.2019

Macy's Assistant Store Manager

Roseville Galleria
01.2017 - 01.2018

Sales Manager

Macy's
01.2014 - 01.2017

High School Diploma -

Woodcreek High School
Sophia Earls