Sophia Fraioli
Montclair
Summary
Grand Clio Award-winning strategist and published author with a proven track record in social media strategy, web production, and video content creation. Expertise in managing diverse functions while delivering high-quality results. Recognized for innovative approaches that enhance audience engagement and drive brand growth. Aiming to leverage skills in a dynamic environment to further elevate digital marketing initiatives.
Overview
14
14
years of professional experience
Work History
Director, Social Media
FINRA
New York
08.2022 - Current
- Spearheaded a strategic overhaul of FINRA's social media presence, shifting from frequent, low-quality posts to a high-quality, engagement-driven approach, supported by a two-year roadmap
- Launched a high-engagement video series across multiple platforms, increasing brand visibility by 115%
- Monitored and analyzed FINRA's social media presence, providing leadership with weekly insights on audience sentiment and platform performance
- Managed and mentored a team of four social media specialists, overseeing content strategy and execution
- Aligned social media initiatives with FINRA's broader external communications and business objectives
Vice President, Social Media
KWT Global
New York
11.2021 - 06.2022
- Led the digital department's client engagement, strategy execution, and organic growth initiatives
- Developed and implemented best-in-class social media practices to ensure high-quality content delivery
- Led all client pitches for the digital department, driving new business opportunities and expanding KWT's client roster
- Managed departmental financials using Maconomy and ClickTime, ensuring accurate time tracking and budget adherence
- Mentored and developed team members while driving thought leadership across KWT's creative strategy
Manager, Digital Content
CNBC
Englewood Cliffs
03.2018 - 11.2021
- Led a team of content specialists in producing innovative digital video content for CNBC Prime
- Scaled CNBC Prime's YouTube channel from 90K to 400K subscribers in three years, increasing monthly views from 4M to 19M
- Oversaw the creation of digital articles, listicles, and email marketing campaigns to complement video content
- Directed digital strategy for external website development projects, including the interactive 'Deal or No Deal' website
Senior Social Strategist
Movement Strategy
New York
11.2014 - 03.2017
- Developed and executed social media strategies for major entertainment brands including truTV, USA Today, and Disney
- Created the Grand Clio Award-winning #truTVisAThing campaign to enhance truTV's brand visibility during March Madness
- Supervised and guided content teams in developing compelling, story-driven social copy
- Collaborated with paid media and analytics teams to optimize content performance and engagement
- Led brainstorming sessions and pitched creative ideas to clients, delivering high-impact digital campaigns
Editorial Production Manager
WGSN
New York
11.2013 - 11.2014
- Managed budgets, timelines, and publishing schedules for WGSN's main website and blogs
Co-Founder & Digital Media Strategist
When Parents Text, LLC
New York
11.2010 - 11.2014
- Co-created a humor website that generated 300K to 500K daily page views, later adapted into a bestselling book
Digital Sales Associate
Condé Nast Media Group
New York
04.2012 - 12.2012
- Oversaw digital advertising campaigns for brands including Lucky, Bon Appétit, The New Yorker, and Details
Education
Bachelor of Science - Anthropology & Political Science
University of Vermont
05-2010
Skills
- Social media strategy
- Content creation
- Audience engagement
- Data analysis
- Video production
- Digital marketing
- Creative storytelling
- Promotional campaigns
Accomplishments
- Co-Author When Parents Text
- Grand Clio Award Winning Campaign Strategist
- Featured in segments on CNN and Fox News
References
References available upon request.
Timeline
Director, Social Media
FINRA
08.2022 - Current
Vice President, Social Media
KWT Global
11.2021 - 06.2022
Manager, Digital Content
CNBC
03.2018 - 11.2021
Senior Social Strategist
Movement Strategy
11.2014 - 03.2017
Editorial Production Manager
WGSN
11.2013 - 11.2014
Digital Sales Associate
Condé Nast Media Group
04.2012 - 12.2012
Co-Founder & Digital Media Strategist
When Parents Text, LLC
11.2010 - 11.2014
Bachelor of Science - Anthropology & Political Science
University of Vermont
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