Sophia Gadsden
Brighton,MA
Summary
Results-focused and highly motivated Wholesale Senior Marketing Associate with a proven track record of driving brand growth and exceeding performance benchmarks. Experienced in collaborating with cross-functional teams to evaluate regional and global wholesale marketing strategies. Adept at leading the integration of digital, social, and PR initiatives into the wholesale business, resulting in the development of a comprehensive omni-channel approach to campaign activation.
Overview
6
6
years of professional experience
Work History
Wholesale Marketing Coordinator
Clarks
01.2022 - Current
- Oversee NA Key Priority accounts and 400+ US Independent Accounts, providing strategic support for the wholesale marketing business and driving 70% of company revenue
- Collaborate with sales, creative, and brand teams to execute digital brand shops and launch targeted campaigns to drive sales
- Lead the development and execution of in-store and digital marketing activations to ensure alignment with account strategies and maximize product visibility
- Manage the daily execution of social media platforms, ensuring brand consistency across all channels and aligning with wholesale strategies
- Execute impactful wholesale promotional campaigns and seasonal initiatives, leveraging market insights to optimize performance
- Oversee the setup and merchandising of in-store activations in partnership with the Field Marketing team
- Handle end-to-end budget management, including oversight of a $1.3 million budget for US wholesale channels
- Analyze consumer insights and market trends to refine strategies and enhance execution across all wholesale accounts
Blue Key Society Ambassador
Office of Undergraduate Admission, Lasell University
01.2019 - 01.2022
- Deliver informational campus tours to prospective students and their families
- Address questions and concerns of parents and potential students by participating in informational panels
- Exhibit enthusiasm and excellent customer service to positively represent Lasell University
- Provide academic role modeling and leadership to first-year students as class TA
Intern for Platform Strategy
Hill Holliday
05.2021 - 09.2021
- Assisted on projects and recorded accurate meeting notes with clients
- Observed daily data changes through different social media platforms and made suggestions for upcoming campaigns
- Worked alongside different departments and the Trilia media team, learning skills applicable to other departments and projects
Education
Bachelor of Science - Creative Advertising, Marketing
Lasell University
Newton, MA05.2022
Skills
- Microsoft Office
- Excel
- Word
- PowerPoint
- SAP
- Adobe Photoshop
- Adobe Illustrator
- Salesforce
- Sign Language
Timeline
Wholesale Marketing Coordinator
Clarks
01.2022 - Current
Intern for Platform Strategy
Hill Holliday
05.2021 - 09.2021
Blue Key Society Ambassador
Office of Undergraduate Admission, Lasell University
01.2019 - 01.2022
Bachelor of Science - Creative Advertising, Marketing
Lasell University
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