Sophia Hall
New York,NY
Summary
Dynamic Communications Professional with a proven track record in developing integrated marketing strategies, and enhancing campaign performance. Excelled in project management and fostering stakeholder relationships, demonstrating advanced proficiency in media tools and exceptional communication skills. Achieved significant professional growth and team performance enhancements through strategic leadership and analytical expertise.
Overview
10
10
years of professional experience
Work History
Senior Associate, Strategy & Planning
Starcom
New York, NY
10.2022 - 12.2024
- Collaborated with internal directors and clients to develop targeted marketing solutions.
- Developed strategic proposals and client-facing POVs by coordinating with cross-functional teams to integrate all relevant inputs.
- Owned and executed comprehensive campaign planning for assigned client accounts.
- Fostered and sustained robust relationships with key stakeholders, including clients, internal teams, and leadership.
- Led strategic planning initiatives by assisting in deck writing, budget allocation, and audience development.
- Managed and developed associates, fostering professional growth, and enhancing team performance.
Associate, Strategy & Planning
Starcom
New York, NY
07.2021 - 09.2022
- Managed daily campaign activation and optimization, ensuring seamless execution and performance.
- Oversaw campaign budgets, ensuring optimal allocation and alignment with financial goals.
- Collaborated with internal teams and external vendors to ensure seamless campaign execution, working cross-functionally with account and finance stakeholders.
- Conducted comprehensive campaign analysis and performance reviews to identify areas for improvement.
- Ensured the accuracy and completeness of campaign setup, including order letters, specs, creative rotation, and billing documentation.
- Maintained daily client communication through email, calls, and regular status updates, ensuring clear and concise reporting.
Public Relations & Social Media Coordinator
Safe House of Hope
Baltimore, MD
09.2020 - 04.2021
- Developed and implemented PR strategies, enhancing brand visibility and engagement.
- Created compelling social media content, boosting audience interaction and reach.
- Conducted thorough market analysis, refining marketing strategies for improved outcomes.
Sales Representative & Merchandiser
Turkey Ridge Gift Shop
Ridgefield, CT
11.2014 - 08.2018
- Managed product displays to enhance customer engagement and boost sales.
- Collaborated with the team to optimize inventory, reducing stockouts and improving turnover rates.
- Resolved customer inquiries efficiently, enhancing satisfaction and fostering repeat business.
Education
Bachelor of Arts - Communications
Loyola University, Maryland
Baltimore, MD05-2021
Skills
- Integrated Marketing Strategies
- Sales Funnel Optimization
- Campaign Performance Analysis
- Project Management
- Written and Verbal Communication
- Organization
- Proficient in Microsoft Office Suite, Adobe Creative Suite, Google Applications, Media Tools, and Nielsen Media Impact
Timeline
Senior Associate, Strategy & Planning
Starcom
10.2022 - 12.2024
Associate, Strategy & Planning
Starcom
07.2021 - 09.2022
Public Relations & Social Media Coordinator
Safe House of Hope
09.2020 - 04.2021
Sales Representative & Merchandiser
Turkey Ridge Gift Shop
11.2014 - 08.2018
Bachelor of Arts - Communications
Loyola University, Maryland
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