Highly-experienced product marketing leader and storyteller eager to contribute to product success with persuasive messaging and forward-thinking content creation.
Hi, I’m
Sophia Harrison
Philadelphia,PA
Summary
Overview
10
years of professional experience
3
Certification
Work History
Zendesk
Manager, Security Marketing
07.2022 - Current
Job overview
- Act as primary liaison between Security/Legal and Marketing
- Manage all public-facing Trust assets and some internal compliance and privacy documentation; improved Trust Center engagement by 20 percent
- Collaborate Cross-functionally with Product Marketing to launch new security and privacy features with technically engaging messaging
- Create thought leadership content designed to improve Subscriber education about Zendesk security and recommended best practices; improved adherence by 13 percent
- Spearhead creation of Trust blog featuring educational, compliance, product innovation, privacy and threat intel content
Huntress (MDR Cloud Platform) - Remote
Product Marketing Manager, ThreatOps
09.2021 - Current
Job overview
- Work cross-functionally with ThreatOps, Product, Sales and Partner Success to create cohesive product messaging and positioning for product offering and feature launches
- Laid foundation for pricing related competitive intelligence database
- Created source document and ThreatOps Essentials documentation for internal and external messaging and positioning around brand's key differentiator
- Created company's first ThreatOps 'Day In the Life' campaign + infographic to highlight its outstanding ThreatOps team
- Helped launch 3.0 version of SaaS platform, one core product offering and several key features within 6 month timeframe
Self Employed
Product Marketing Consultant
06.2016 - 09.2022
Job overview
- Specializing in B2B SaaS product messaging (AI, Cybersecurity and FinTech).
- Content production across marketing vertical and buyer journey (blogs, web copy, email, ebooks, guides, case studies, white papers and videos).
- Master storytelling and positioning skills, Narrative Design Certified (product marketing technique used by HubSpot).
- Clients: Bringg, SecureLink, Virgil Security, Workfusion, Quovo (Plaid), Numerify (Digital.ai), Contegix, Intersog etc.
MediaRadar
Database Research Associate
12.2013 - 10.2016
Job overview
- Part of team tasked with managing company's media buying SaaS contacts using proprietary database and Excel; clients included Fortune 500 companies.
- Responsible for email blast communication with key media buying contacts, increased direct response by 60 percent.
Girls Who Code
Interim Database Coordinator
11.2015 - 05.2016
Job overview
- First line of contact for students, volunteers and school administrators; Managed volunteer and Clubs databases using FluidReview and Salesforce.
- Reviewed and approved all new Club and volunteer applications for the 2015/2016 school year.
Education
University At Buffalo - SUNYAmherst, NY
Masters from Economics
05.2009
University Overview
Concentration in Financial Economics
Skills
- Storytelling/Messaging
- Positioning
- Competitive Research
- Buyer Personas
- Translating complex ideas
- Go-to-Market Strategy
- Cross Functional Collaboration
- Agile Project Management
Certification
- Product Marketing Foundations, LinkedIn - Nov 2020
- Advanced Product Marketing, LinkedIn - Nov 2020
- Narrative Design, Product Marketing Alliance - March 2021
Affiliations
Affiliations
- Product Marketing Alliance
Timeline
Manager, Security Marketing
Zendesk
07.2022 - Current
Product Marketing Manager, ThreatOps
Huntress (MDR Cloud Platform) - Remote
09.2021 - Current
Product Marketing Consultant
Self Employed
06.2016 - 09.2022
Interim Database Coordinator
Girls Who Code
11.2015 - 05.2016
Database Research Associate
MediaRadar
12.2013 - 10.2016
University At Buffalo - SUNY
Masters from Economics
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