SOPHIA KYLES
Charlotte,NC
Summary
Product management professional with solid history of driving product development and enhancing user experiences. Known for fostering team collaboration and adapting to evolving project needs. Skilled in market research, agile processes, and strategic planning, consistently delivering results with high standards.
Overview
20
20
years of professional experience
Work History
Associate Product Manager
Lowe's Home Improvement
08.2020 - Current
- Created Product Insights practice for Lowe's Checkout Engine, the enterprise cart & checkout product set behind all online and in-store transactions at Lowe's
- Leveraged analytics tools, including Medallia, Adobe Analytics, and the homegrown LCE Insights tool to track Product performance, error rates, transaction volumes, and new feature performance
- Drove development of high-value features for LCE Insights, which became the source of truth for revenue and demand during high-volume eCommerce sales periods
- Managed projects with close partnerships with business stakeholders that were directed to drive new customer loyalty & retention using SMS messaging, push notifications, and email communication
eCommerce Specialist
Beretta USA Corp.
06.2015 - 08.2020
- Managed product and visual merchandising for multiple eCommerce websites
- Managed the site catalog, executing new product activation, performing quality assurance, managing product attribution for search and navigation, and driving website shop ability
- Drove analytics practice by implementing metrics-based tools and creating business-focused reporting to specifically track the efficacy of the eCommerce site, product selling and marketing strategies
- Owned site search strategy, leveraging research, competitive analysis, and tools, to increase conversion rates and overall site profitability
- Held financial management function within the Marketing department, including budgets and expenditures
Call Center Supervisor
Beretta USA Corp.
06.2010 - 06.2015
- Tracked overall metrics and attainments of team members via call handle time, email response time, chat response time, quality, and customer satisfaction, identifying areas of opportunity and working to address them to improve team member performance
- Leveraged reporting and trends to identify factors which would influence call volume, attendance, and productivity; making recommendations to drive and document monthly and quarterly attainments
- Prepared and manage organizational budget; ensured spending was within budget; projected future fiscal budget years
Senior Administrative Assistant/eCommerce Assistant
Beretta USA Corp.
06.2004 - 06.2010
- Conducted scheduled audits of eCommerce site to improve online listings and performance
- Tracked inventory and repurposed catalog content to maximize web- based sales efforts
- Created inventory and sales reports, reviewed invoices and listed apparel products for sale online
Education
Master of Business Administration -
Strayer University
Suitland, MDBachelor of Business Management -
Strayer University
Suitland, MDSkills
- Adobe Analytics
- Apache
- Confluence
- eCommerce
- Elastic
- Jira
- Push notifications
- Slack
- Strategic Planning
- Product backlog management
- Data-driven decision-making
- User acceptance testing
Passions
Product/Project Management
Timeline
Associate Product Manager
Lowe's Home Improvement
08.2020 - Current
eCommerce Specialist
Beretta USA Corp.
06.2015 - 08.2020
Call Center Supervisor
Beretta USA Corp.
06.2010 - 06.2015
Senior Administrative Assistant/eCommerce Assistant
Beretta USA Corp.
06.2004 - 06.2010
Bachelor of Business Management -
Strayer University
Master of Business Administration -
Strayer University
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