Overview
Work History
Education
Skills
Timeline
Generic

Sophia Marrone

Marlton,NJ

Overview

4
4
years of professional experience

Work History

Assistant Digital Merchandiser

Anthropologie
03.2023 - Current
  • Curate and maintain digital product assortments for all of Anthropologie Weddings and Beauty to reflect seasonal trends and consumer behavior, supporting cohesive brand storytelling online
  • Collaborate with cross-functional teams including buying, creative, and marketing to align e-commerce strategy with social and digital campaigns
  • Research emerging trends in fashion, lifestyle and digital to inform onsite, SMS, and email content ideas
  • Develop visual merchandising mood boards and ideation decks monthly to determine demand drivers
  • Support creative teams in asset coordination and content uploads, contributing to the seamless execution of site refreshes and updates to support marketing

Account Coordinator

Bondfire Media Relations & Consulting
08.2022 - 01.2023
  • Coordinated and lead social media and influencer campaigns, managing end-to-end process from planning and budgeting to targeting, execution, and optimization
  • Developed and maintained influencer and media lists and relationships
  • Created engaging content and managed social media accounts for agency and clients
  • Generated ideas and wrote pitches for clients such as Shake Shack, and Live! Casino to secure placements in news outlets both locally and nationally

Marketing Coordinator

Retrieve Technologies
09.2021 - 09.2022
  • Created content calendars and coordinated digital assets to assist in managing athlete deliverables and branded content
  • Developed brand guidelines and social strategy for a startup in a developing space
  • Created social first content optimized for reach and engagement, including short-form video and branded graphics
  • Closely followed developments in college athletics, NIL regulations, and brand/athlete partnerships

Social Media Intern

The Philadelphia Union
07.2021 - 12.2021
  • Ran weekly analytics using Socialbakers to create successful content for an audience of over 120k
  • Collected pre-game and live game content to post across all platforms
  • Wrote weekly pre-game press releases to be published across all platforms
  • Filmed and edited Tik Toks for the official Philadelphia Union Page

Education

Bachelor of Arts - Media Studies And Production

Temple University
Philadelphia, PA
12-2021

Skills

  • Expert in Qlik, Trendalytics, and Google Analytics
  • Proficient in Canva and Adobe Creative Suite
  • Content Management Systems (Wordpress, Sprout Social)

Timeline

Assistant Digital Merchandiser

Anthropologie
03.2023 - Current

Account Coordinator

Bondfire Media Relations & Consulting
08.2022 - 01.2023

Marketing Coordinator

Retrieve Technologies
09.2021 - 09.2022

Social Media Intern

The Philadelphia Union
07.2021 - 12.2021

Bachelor of Arts - Media Studies And Production

Temple University

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Sophia Marrone