Sophia Matsas
Waterford,CT
Summary
Results-driven Marketing and Communications Executive with a versatile skill set and extensive experience in driving strategic initiatives to elevate brand reputation, drive the creation of best-in-class content across all verticals, increase brand recognition and revenue, and foster community engagement.
Overview
9
9
years of professional experience
Work History
Vice President of Marketing & Communications
MYSTIC SEAPORT MUSEUM
10.2023 - Current
- Company Overview: Recognized as the nation’s leading Maritime Museum
- Strategically leads a team of five direct reports as a player-coach, after building the entire marketing team and function from scratch
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Successfully develops and nurtures relationships with the community stakeholders and state government officials
- Serves as the Museum spokesperson and liaison for local and national media and government groups
- Regularly gains and maintains attention from TV news outlets
- Secures national coverage in prestigious publications that include the New York Times, Forbes, The Boston Globe, The Art Newspaper, and the Wall Street Journal
- Spearheads organization-wide initiatives to define the brand, enhance brand visibility, expand national and international recognition, and establish the Museum as a global leader
- Develops and executes comprehensive marketing strategies using advanced digital marketing techniques, creative campaign development, and national earned media to drive engagement and revenue growth
- Strengthens relationships with stakeholders to achieve organizational goals
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Developed overall marketing strategy and support implementation across nine departments.
- Expand Museum storytelling through digital content creation on YouTube, and all social channels including documentary production, and other long and short form video content
- Transformed the Museum's social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
Director of Marketing & Communications
MYSTIC SEAPORT MUSEUM
02.2022 - 10.2023
- Collaboratively led the development and deployment of marketing and communications joint strategies that spanned the Museum and all the individual business units
- Designed and executed a comprehensive new marketing plan for a keystone event, Lantern Light Tours, that occurs in December, which boosted revenue by 37% ($110k to $151k) from 2022 to 2023
- Introduced comprehensive and effective marketing campaigns throughout digital media platforms
- Achieved and sustained a 1,200% year-over-year increase in earned media reach
- Evaluated campaign performance using analytics tools, refining strategies based on data insights.
- Spearheaded social media strategy, fostering community engagement and increasing follower across channels by 50% and total social media engagement by 60% in less than one year
Digital Marketing Manager
MYSTIC SEAPORT MUSEUM
10.2019 - 01.2022
- Partnered with external agencies to further develop and refine digital marketing programs that aligned with the organization’s goals
- Championed all aspects of social media marketing, email marketing, and campaign development
- Launched a digital social ad campaigns that generated average click through rates (CTR) of 2.96%, well above the 1.3% industry average rate
- Additionally, achieved average costs per click (CPC) of $0.16 with an industry average of $1.72
- Boosted ticket sales on Facebook by 4,500% with over 25k sessions, and a total increase of 2,787 over the previous time period
- Partnered with a team to develop and introduce a digital Museum experience while the Museum was closed during the height of the COVID pandemic
- Launched 32 videos that delivered interesting content and kept Museum visitors engaged despite the lockdown
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
Founder
SOMA BOUTIQUE MARKETING
06.2015 - 01.2022
- Company Overview: Independent marketing agency specializing in comprehensive campaign development and execution
- Founded and grew an independent marketing agency that developed and executed customized campaigns for small and mid-sized companies
- Furnished market research, developed marketing plans and strategies, increased digital marketing engagement, implemented e-commerce solutions, and expanding content marketing initiatives that aligned with client goals
- Doubled the size of the business year-over-year
- Expanded market share and community/industry reach through word-of-mouth referrals
- Built out and managed e-commerce sites and developed comprehensive marketing plans for local storefronts
- Drafted and executed digital media campaigns expanding brand reach and increasing revenue for clients
Member
CHIEF
01.2024 - Current
- Company Overview: A mentorship organization for women executives that provides coaching and peer support and networking with other executives
- Actively participates as part of a CORE group that delivers effective professional coaching and mentorship to women
- 77% of Fortune 100 companies have a representative member in Chief and 40% of the organization’s members are in C-Suite positions
- CHIEF provides ongoing opportunities throughout the year to attend local and national events to network with the nation’s leading women executives
- A mentorship organization for women executives that provides coaching and peer support and networking with other executives
Education
Bachelor of Science - Business Administration, Concentration in Marketing & Management
NORTHEASTERN UNIVERSITY
Certificate - Brand Management
CORNELL UNIVERSITY
01-2025
Certificate - Marketing Strategy
CORNELL UNIVERSITY
Skills
- Marketing Operations
- Communications
- Brand & Creative
- Brand Management
- Marketing Strategy
- Community Engagement
- Digital Techniques
- Growth Marketing
- Budget Management
- Analytics & Reporting
- Mentorship & Training
- Motivational Leadership
Websites
Accomplishments
Successfully achieved extensive media coverage by securing features in major outlets including The New York Times, The Wall Street Journal, Forbes, and The Boston Globe, exceeding the initial goal of coverage in a single major publication.
Earliercareer
- Vice President of Sales & Marketing, Integrated Print Solutions
- Sales Representative, Banker's Life & Casualty Insurance Company
Affiliations
- CHIEF | Women's Executive Leadership Organization
Languages
Greek
Professional Working
Interests
I love to travel, cook and spend time with my family!
Timeline
Member
CHIEF
01.2024 - Current
Vice President of Marketing & Communications
MYSTIC SEAPORT MUSEUM
10.2023 - Current
Director of Marketing & Communications
MYSTIC SEAPORT MUSEUM
02.2022 - 10.2023
Digital Marketing Manager
MYSTIC SEAPORT MUSEUM
10.2019 - 01.2022
Founder
SOMA BOUTIQUE MARKETING
06.2015 - 01.2022
Certificate - Marketing Strategy
CORNELL UNIVERSITY
Bachelor of Science - Business Administration, Concentration in Marketing & Management
NORTHEASTERN UNIVERSITY
Certificate - Brand Management
CORNELL UNIVERSITY
Similar Profiles
Allison ThebeauAllison Thebeau
Actor at Mystic Seaport MuseumActor at Mystic Seaport Museum
Molly KulickMolly Kulick
Deckhand at Mystic Seaport MuseumDeckhand at Mystic Seaport Museum
Luisanny CastilloLuisanny Castillo
Summer Day Camp Counselor at Mystic Seaport MuseumSummer Day Camp Counselor at Mystic Seaport Museum