Sophia Peguri

• Developed and executed comprehensive communications plans, aligning messaging strategies with project objectives to ensure impactful and consistent outreach.

• Conducted on-site interviews and actively participated in volunteer initiatives, gathering valuable insights for multimedia content creation that resonated with target audiences.

• Designed visually compelling, brand-aligned graphics, significantly boosting engagement across digital platforms.

• Managed social media plans and strategic posting schedules, resulting in increased online visibility and fostering vibrant community interaction.

• Collaborated cross-functionally with team members to meet project deadlines, ensuring seamless workflows and delivering high-quality outputs.

• Wrote, proofread, and edited compelling articles on a weekly basis, consistently meeting deadlines to ensure timely and impactful publication on the company website.

• Conducted professional interviews with key stakeholders, gathering valuable insights that elevated the depth, quality, and credibility of published content.

• Played an active role in collaborating on innovative strategies to effectively promote product offerings, driving increased brand visibility and customer engagement.

• Adapted writing styles seamlessly across multiple platforms, including social media, blog posts, and print materials, ensuring content resonance and audience relevance.

• Developed and launched innovative content strategies to elevate the University’s social media presence, ensuring alignment with brand values while fostering a positive and engaging public image.

• Actively participated in weekly strategy meetings, offering key insights on campaign performance and collaborating on solutions to address challenges, driving optimized results.

• Utilized advanced editing techniques with Adobe Premiere Pro to produce and refine long-form video content, enhancing storytelling elements and boosting engagement in multimedia campaigns.

• Created and curated engaging content to maintain consistency, keep social media channels updated, and ensure alignment with brand identity
• Boosted audience engagement and shared key information regarding product launches, retail events, and class offerings through strategic content creation and promotion
• Leveraged the planning app 'Later' to analyze conversion rates, study social media analytics, and develop a well-organized, data-driven social media plan
• Designed and produced fun, eye-catching marketing materials, graphics, and videos using Canva, enhancing both online and offline marketing efforts
• Managed daily updates across social media profiles, cultivating consistent interactions and building a loyal audience base while implementing an effective social media plan to drive growth and engagement