Sophia Robichaux
Washington,District of Columbia
Summary
Aspiring communications manager with 5+ years of experience; excels in reputation management, event planning, and public relations. Led communications and media strategy for a global social media company's mental health initiatives, resulting in significant positive reputational impact. Proven ability to manage projects and people, underscored by successful experience across 25+ accounts over the past four years. Passionate about utilizing these skills to promote and publicize community-based events for residents and businesses of Washington, DC.
Overview
6
6
years of professional experience
Work History
Account Manager, Corporate Reputation + Brand Purpose
WE Communications
07.2022 - Current
- Leads strategic communications, media relations, and outreach strategy for a global social media company's efforts to bolster user mental health, resulting in media coverage and positive reputational impact
- Spearheaded storytelling approach, thought-leadership strategy, and content development for a first-of-its-kind mental health white paper for a global tech platform in partnership with a research agency
- Supports cross-agency crisis communication response; managed crisis response and public relations through classified document leak, failed rocket launch, multiple consumer product launches, negative media attention, and more
- Manages 3+ account teams to ensure efficient, timely, and accurate development of deliverables while maintaining and building relationships between colleagues, clients, and vendors
- Crafts executive communications strategy for multiple client accounts, including drafting executive speeches, messaging, and talking points, and identifying, securing, and optimizing speaking engagements at high-profile events like SXSW
Public Affairs Manager
Locust Street Group
11.2020 - 07.2022
- Served as project manager and primary client contact across multiple accounts
- Led planning and onsite event management and event execution for client's Congressional partnership initiatives
- Led in-house graphic design team; crafted and created compelling social media and website content and graphics, and executed owned and paid social media strategy for trade association's national conference across 3 social media channels
Communications and Marketing Coordinator
U.S. Chamber of Commerce
01.2019 - 12.2019
- Conducted market research to develop and facilitate marketing campaigns to lapsed, current, and prospective Chamber and Association members nationwide to expand the member base
- Managed and marketed the U.S. Chamber's Federation Partnership Program, comprised of 400 members and more than 200,000 small businesses
- Coordinated with vendors and internal teams to develop social media graphics, marketing materials, videos, website, and events; tracked results and developed related post-event reports and briefings
Part-Time Digital Marketing Manager
Impact Group Marketing
03.2018 - 09.2023
- Formulated clients' digital marketing strategies encompassing social media management, SEO expansion, content creation, and website development
- Supported digital and physical content creation in partnership with account executives, graphic designers, and vendors
Education
Bachelor of Business Administration (B.B.A.) in Marketing -
Texas A&M University
Certificate in Digital Design -
Noble Desktop
Skills
- Account Project Management
- Earned Media
- Pitching Stories
- Annual Reports
- Drafting Press Releases
- Fact-Checking
- Media Outreach
- Content Development
- Executive Communications
- Media Strategy
Timeline
Account Manager, Corporate Reputation + Brand Purpose
WE Communications
07.2022 - Current
Public Affairs Manager
Locust Street Group
11.2020 - 07.2022
Communications and Marketing Coordinator
U.S. Chamber of Commerce
01.2019 - 12.2019
Part-Time Digital Marketing Manager
Impact Group Marketing
03.2018 - 09.2023
Bachelor of Business Administration (B.B.A.) in Marketing -
Texas A&M University
Certificate in Digital Design -
Noble Desktop
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